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Three rules of thumb for a successful 2021 B2B Incentive & Rewards Program
1) STRATEGY FIRST – REWARD SECOND
Are you dangling that tried and tested carrot ‘’again’’ to hit your sales volumes or are you addressing a sales pain point? Plan for a robust, long-term engagement strategy that meets a different set of equally critical business objectives, year after year.
2) SHARE OF WALLET
How much do customers spend with you? If your program doesn’t have a strategic design with share of wallet at the forefront, then your competitor’s program undoubtedly will.
3) DATA ANALYTICS
Identify valuable customers in your data that influence decisions and improve ROI. Turn insights into offers that delight customers that make them stick to your product or brand. Communicate with customers on a one-to-one level, online and offline, and watch their value soar.
212F can help you leverage your data, increase your share of wallet, and plan a successful incentive and rewards program.
Contact us for a chat and to learn more about how we could help you plan your B2B customer engagement strategy this year.