Examples of engaging and successful B2B Incentive & Rewards programs for sales channels and distributors
After running a successful reward program for years, 212F developed a travel incentive program that engaged with Beaulieu customers and delivered a 5:1 ROI on top of their existing program.
Mitre 10 Store owners were buying directly from suppliers rather than going through Mitre 10’s Distribution Centre – a financial leakage having a significant impact on Mitre 10’s growth plans.
Following a major internal restructure, 212F assisted a leading multinational IT vendor in changing behaviour in their sales channel to keep resellers engaged and advocating their products.
Black & Decker's program objectives linked to outcomes have set a strong path for ROI. Engaging and interacting beyond a “purchase delivery” has added a financial value to their relationship with partners.
How do you compete in a wholesale market where your dealer network can access your brands at a cheaper price? It’s like competing with yourself – it’s a Race To Win!
In a competitive market where purchases are highly influenced by recommendation, a dealer must also see value on the machinery they’re selling in order to advise farmers to buy it.
