Case Studies

Case Studies and examples of engaging and successful B2B Loyalty, Incentive & Rewards programs for sales channels and distributors across Australia and New Zealand.

We start with strategy, focusing on a pain point in a business and then design programs to solve the problem that deliver results and celebrate success with the best rewards to customers.

Beaulieu Australia

Case Study

Quick Summary

After running a successful reward program for years, 212F developed a travel incentive program that engaged with Beaulieu customers and delivered a 5:1 ROI on top of their existing program.

Mitre 10

Case Study

Quick Summary

Mitre 10 Store owners were buying directly from suppliers rather than going through Mitre 10’s Distribution Centre – a financial leakage having a significant impact on Mitre 10’s growth plans.

Leading IT vendor channel incentive program

Case Study

Quick Summary

Following a major internal restructure, 212F assisted a leading multinational IT vendor in changing behaviour in their sales channel to keep resellers engaged and advocating their products.

Stanley Black & Decker

Case Study

Quick Summary

Black & Decker's program objectives linked to outcomes have set a strong path for ROI. Engaging and interacting beyond a “purchase delivery” has added a financial value to their relationship with partners.

3M Australia

Case Study
3M Success

Quick Summary

How do you compete in a wholesale market where your dealer network can access your brands at a cheaper price? It’s like competing with yourself – it’s a Race To Win!

New Holland Australia

Case Study

Quick Summary

In a competitive market where purchases are highly influenced by recommendation, a dealer must also see value on the machinery they’re selling in order to advise farmers to buy it.

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