Case Studies

Case Studies and examples of engaging and successful B2B Loyalty, Incentive & Rewards programs for sales channels and distributors across Australia and New Zealand.

We start with strategy, understanding your business, and focusing on specific pain points. Then, we design programs to solve the problem that deliver results and celebrate success with the best customer rewards.

96 % Points Redeemed | 6,000+ Active Participants

Case Study

J. A. Russell – RSR Rewards

J. A. Russell evolved RSR Rewards with improved functionality, expanded rewards, and tailored engagement to drive loyalty and customer growth.

95 % Trip Qualification | 98 % Customer Retention

Case Study

Panasonic SAN Incentive Travel

Panasonic SAN’s tailored travel incentive program boosted loyalty, exceeded targets, and delivered ESG-aligned experiences customers won’t forget.

44% Sales Growth | 12 % Customer Acquisition

Case Study

PlusFactor - Plumbing Plus

See how Plumbing Plus used a tailored rewards program to boost loyalty, win new customers, and grow sales, while giving store owners time back.

30 % Returned Customers | 35% Sales Growth

Case Study

JAS Start N Charge

Discover how JAS Oceania’s Start N Charge program boosted sales, customer loyalty, and market share with a targeted, tiered rewards system and real-time tracking.

95 % Redemption | 89% Activation

Case Study

Epson Premium Partner Rewards

Epson’s refreshed B2B rewards program drove print sales, boosted engagement, and kept resellers motivated with streamlined incentives and great rewards.

98 % Engagement | 4.7mil Points Redeemed

Case Study

Automotive Aftermarket Reseller Program

Discover how one tyre manufacturer's dealer incentive program drove engagement and loyalty with an inclusive rewards model tailored for the competitive tyre market.

179 % Sales Growth | 5:1 ROI

Case Study

Animal Health Incentive

A strategic dual-stream B2B incentive program driving seasonal sales, loyalty, and engagement in the animal health industry.

123 % Sales Growth | 4:1 ROI

Case Study

Tyre Dealer Incentive

A tyre dealer target incentive that drove an increase in share in wallet and growth in a crowded promotional market.

21 % Over Target | 5:1 ROI

Case Study

Beaulieu Australia

When the competition heats up and the market becomes similar, what can a brand do to stand atop the pack?

10 % Sales Growth | 8:1 ROI

Case Study

Mitre 10

Mitre 10 Store owners were buying directly from suppliers rather than going through Mitre 10’s Distribution Centre – a financial leakage having a significant impact on Mitre 10’s growth plans.

70 % Retention | 272:1 ROI

Case Study

IT channel incentive

Following a major internal restructure, 212F assisted in changing behaviour in a multinational IT industry vendor's sales channel.

26% Sales Growth | 40:1 ROI

Case Study

Stanley Black & Decker

Stanley Black & Decker's incentive program objective was sales growth. Find out how this was delivered a strong ROI and engaged customers.

21 % Over Target | 4:1 ROI

Case Study

3M Australia

How do you compete in a wholesale market where your dealer network can access your brands at a cheaper price? It’s like competing with yourself – it’s a Race To Win!

94 % Sales Claims | 86:1 ROI

Case Study

New Holland Australia

In a competitive agriculture market influenced by salespeople recommendations, find out how an incentive program drove sales growth and new product range.