We believe in the STRATEGY FIRST, REWARDS SECOND approach.
When you design behaviour strategies for better returns through B2B incentives, rewards and loyalty programs, you truly engage your customers, reseller, trades or channel partners to create opportunities to make long-term behavioural changes.
We aren’t afraid to ask “why”, and that’s the reason so many of our clients choose us as partners.
We always ensure our clients start a B2B loyalty and incentive program design with strategy in the forefront of their minds and not rewards. It’s easy to start thinking about rewards, whether that’s the latest gadget, gift cards or even an event or travel incentive trip; as much as rewards are an essential incentive element, the most successful programs are outcome based, not reward focused.
Incentives programs are offered in order to change behaviours. And we need to ask, what are the current behaviours and do we want to change that? To start answering this question, we need to understand the pain points in your process and how we can relieve them using the best loyalty program to achieve desired business outcomes for your organisation.
Whether you want more share of wallet, sales growth, new customer acquisitions or retention of current customers, at 212F, our experienced team of incentive and loyalty professionals are always itching to create great incentives and loyalty solutions with engaging rewards