Recognise and drive engagement from the most important people in your business – your customers.
A B2B loyalty program can go beyond a thank you and build strong relationships.
Every business is looking for long-term customer retention. In ever-changing market conditions, however, the challenge is to stand out against competitors and recognise those customers. Your brand needs to motivate, influence, and engage your customers. More importantly, your brand should recognise your strong relationships with customers. In this, B2B loyalty programs can have an incredible impact.
Incentives and loyalty programs in Australia and New Zealand, within the B2B context are interrelated. An incentive program positively encourages the transactions and behaviours that are important in business. Supplier or vendor relationships with partner clients and customers are strengthened through rewards.
Our goal is to target specific behaviours with an incentive to build loyalty through relationships and recognition for your customer segments.
B2B Loyalty programs provide you with the platform for building long-term behaviour change by not only keeping your customers loyal but also by increasing their share of wallet with your brand.
Our core philosophy has been built on 3 pillars: Partnerships, Changing Behaviour, and a focus on the Strategy First, followed by adding the best reward to the mix. We’re not just your B2B loyalty programs supplier or reward fulfilment house. That’s not what you need and not what we want to be. We commit to partnerships that design, improve and manage every part of your rewards programs over the long run.
It is why our logo states, “WE Change behaviour”; it’s a real partnership.
If you are looking for a platform to run your trade or customer loyalty programs in Australia or New Zealand, we have it. That is only the starting point, however. The main benefit of our business is to help create beneficial partnerships. This means that we ask questions to understand what you are trying to achieve in your business. We help you address your business needs and find solutions to any pain points. Of course, we will focus on maximum engagement and changing behaviours to meet your objectives and even over-achieve them.
This approach to business loyalty means developing a tailor-built strategy aimed at delivering high returns. Strategies developed for our business loyalty programs are backed by decades of experience and know-how in B2B engagement.
It means having support from a local team that understands your business pain points, what you’re up against, and what you’re trying to achieve.
It means finding a partner willing to challenge how B2B loyalty programs and rewards work and push the status quo for your benefit.
With analytics driven by Power BI, our B2B Loyalty Engagement Model will build customer insights and place them into relevant loyalty cohorts as they interact with your B2B loyalty program.
The dynamic ELM model uses behavioural and transactional metrics to assess engagement levels with a loyalty program and influence the segmentation.
This customer interaction data gives your loyalty program a powerful way to truly understand customers and create relevant communication plans to the individual based on their current status within the loyalty program.
The ability to execute a year-in-the-life communication plan for your customers will set your business loyalty program apart from the competition.
Your strategy is one thing, but the execution is another. That’s why we have all the skills to create your plan, devise a program and launch it without a hiccup.
Our local teams in Australia and New Zealand cover the full process end-to-end:
We stay on top of the latest B2B loyalty and incentive trends and share insights to help design the best programs for Australia and New Zealand brands.
Let’s have a quick no-obligations chat to see what you need, and how we can help.