B2B Loyalty Programs

Recognise and drive engagement from the most important people in your business – your customers.

A B2B loyalty program can go beyond a thank you and build strong relationships.

We Change Behaviour to Achieve Business Goals

Every business is looking for long-term customer retention. In ever-changing market conditions, however, the challenge is to stand out against competitors and recognise those customers. Your brand needs to motivate, influence, and engage your customers. More importantly, your brand should recognise your strong relationships with customers. In this, B2B loyalty programs can have an incredible impact.

Incentives and loyalty in a B2B context for Australian and New Zealand markets are interrelated. An incentive program positively encourages the transactions and behaviours that are important in business. Supplier or vendor relationships with partner clients and customers are strengthened through rewards.

These behaviours result in loyalty created through recognition and built on rewards – which influence the relationship. Loyalty isn’t just about transactions but about making personal and emotional connections with a brand.

Our goal is to target specific behaviours with an incentive to build loyalty through relationships and recognition for your customer segments.

B2B Loyalty programs provide you with the platform for building long-term behaviour change by not only keeping your customers loyal but also by increasing their share of wallet with your brand.

Our core philosophy has been built on 3 pillars: Partnerships, Changing Behaviour, and a focus on the Strategy First, followed by adding the best reward to the mix. We’re not just your B2B loyalty programs supplier or reward fulfilment house. That’s not what you need and not what we want to be. We commit to partnerships that design, improve and manage every part of your rewards programs over the long run.

It is why our logo states, “WE Change behaviour”; it’s a real partnership.

Loyalty Engagement Model

With analytics driven by Power BI, our B2B Loyalty Engagement Model will build customer insights and place them into relevant loyalty cohorts as they interact with your B2B loyalty program.

The dynamic ELM model uses behavioural and transactional metrics to assess engagement levels with a loyalty program and influence the segmentation.

This customer interaction data gives your loyalty program a powerful way to truly understand customers and create relevant communication plans to the individual based on their current status within the loyalty program.

The ability to execute a year-in-the-life communication plan for your customers will set your loyalty program apart from the competition.

engagement loyalty model - b2b engagement

Your End to End Partners

Your strategy is one thing, but the execution is another. That’s why we have all the skills to create your plan, devise a program and launch it without a hiccup.

Our local teams in Australia and New Zealand cover the full process end-to-end:

  • Creative concept, launch and communications
  • Reports, insights and program optimisation
  • Day to day program management and administration
  • In country participant query support – your time zones and customer understanding!
  • Complete reward fulfilment and query handling

Where We’ve Changed Behaviour

Stanley Black Decker - B2B loyalty programs client
New Holland
De Lorenzo
JA Russell
Ingram Micro
HP Australia
3M Australia
Hewlett Packard Enterprise
Air New Zealand

Contact Us

Let’s have a quick no-obligations chat to see what you need, and how we can help.

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