Every business is looking for long-term customer retention. In ever-changing market conditions, however, the challenge is to stand out against competitors and recognise those customers. Your brand needs to motivate, influence, and engage your customers. More importantly, your brand should recognise your strong relationships with customers. In this, B2B loyalty programs can have an incredible impact.
Incentives and loyalty in a B2B context for Australian and New Zealand markets are interrelated. An incentive program positively encourages the transactions and behaviours that are important in business. Supplier or vendor relationships with partner clients and customers are strengthened through rewards.
These behaviours result in loyalty created through recognition and built on rewards – which influence the relationship. Loyalty isn’t just about transactions but about making personal and emotional connections with a brand.
Our goal is to target specific behaviours with an incentive to build loyalty through relationships and recognition for your customer segments.
B2B Loyalty programs provide you with the platform for building long-term behaviour change by not only keeping your customers loyal but also by increasing their share of wallet with your brand.
Our core philosophy has been built on 3 pillars: Partnerships, Changing Behaviour, and a focus on the Strategy First, followed by adding the best reward to the mix. We’re not just your B2B loyalty programs supplier or reward fulfilment house. That’s not what you need and not what we want to be. We commit to partnerships that design, improve and manage every part of your rewards programs over the long run.
It is why our logo states, “WE Change behaviour”; it’s a real partnership.
If you are looking for a platform to run your trade or customer loyalty programs, we have it. That is only the starting point, however. The main benefit of our business is to help create beneficial partnerships. This means that we ask questions to understand what you are trying to achieve in your business. We help you address your business needs and find solutions to any pain points. Of course, we will focus on maximum engagement and changing behaviours to meet your objectives and even over-achieve them.
This approach to business loyalty means developing a tailor-built strategy aimed at delivering high returns. Strategies developed for our B2B loyalty programs are backed by decades of experience and know-how in B2B engagement.
It means having support from a local team that understands your business pain points, what you’re up against, and what you’re trying to achieve.
It means finding a partner willing to challenge how B2B loyalty programs and rewards work and push the status quo for your benefit.
Your strategy is one thing, but the execution is another. That’s why we have all the skills to create your plan, devise a program and launch it without a hiccup.
Our local teams in Australia and New Zealand cover the full process end-to-end:
We stay on top of the latest B2B incentive trends to help you lift the game of your channel, distributor and partner programs.
