212F Labs – Business Analytics for Incentives

Make insightful decisions based on business analytics, not just a gut feel.

Go beyond the usual business analytics and move to a B2B incentive and insights engine

212F Labs is more than just your program development team or business analytics platform supplier. Our team works with you and your program, from design to ongoing performance reviews and recommendations.

The team is in the lab, working to help you build deeper relationships and stay closely connected to customers, and believe data analytics and insights will be a key part of your business analytics.

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Turning Incentive Program Data Into Insights

When we review your program, it’s always with the program objective goals, pain points, customer demographics, and critical sales data in mind — making our recommendations and insights relevant to your incentive and reward program.


Insightful Collaboration

212F Labs’ DNA keeps challenging, progressing, and developing our industry, so we constantly bring tangible benefits to our client’s programs. We know that finding the right partnerships is critical to that success when it comes to business intelligence and data analytics.

That is why we have partnered with Decisive, a Data Analytics Agency with over 50 years of experience in turning raw data into valuable insights, which they call Customer Science.


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Together with you, by using strategy, business intelligence and business analytics, we visualise your incentive and rewards program data. We will help you understand your participants’ behaviour and make recommendations on engaging them to drive change.

Technical Platforms

Since the time of dial-up, our multi-tenant incentive platform has been a leading solution in the B2B incentive space. As the market and requests of clients have evolved, so has our platform. The platform’s next evolution is to take it beyond just a rewards platform and add layers of business analytics and insights.

We are giving you meaningful take-outs to change your approach to the market or adapt your program offering to meet emerging challenges. No matter the stage of your incentive offer or your industry, be assured over the past 20 years, we have seen it, built it and integrated with it!


The 212F Labs team is not your classic IT development team. We love client interactions and want to get involved from the start of a program design.  The planning stage and how the technical build supports a B2B strategically designed program is critical. For this crucial reason alone, the 212F Labs team will have a guiding hand during all stages of your incentive and reward program build.

  • Program concept design
  • Technical build and documentation
  • Program development and timelines
  • Milestone reports and recommendations

The First Step To Create Measurable Change In Your Business

Get an expert health check to discover how to improve your B2B incentive program to ramp up engagement and results.
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