When you design behaviour strategies for better returns through B2B incentives, reward and loyalty programs, you engage your sales partners.
And that starts with one question. “Why?”
We aren’t afraid to ask that question, and it’s the “why” so many of our clients choose us as partners.
Clients often come to us telling us they’d like to run an incentive. This is great and we do recommend loyalty, incentive and rewards programs form part of a company’s overall B2B sales strategy. We have an experienced team of marketing professionals who are always itching to create great incentives with enticing rewards.
But before anything else… we’d start off by making sure that our clients start with strategy and not thinking of their rewards. So often, they assume that it’s about the reward, whether that’s the latest gadget, gift cards or even a corporate trip. Of course, rewards are an important element of any incentive, but it’s about so much more too.
Incentives are offered to change behaviour. And we need to ask, what are the current behaviours and do we want to change that? To start answering this question, we need to understand what are the pain points in your sales process and how can we relieve them to drive your sales and marketing objectives.