Insights Blog

Get The Latest Thinking On B2B Loyalty, Incentives & Rewards

From program design to communications and rewards, we share the last news and B2B insights. Sign up to receive exclusive updates and knowledge for B2B incentive and rewards programs sent to you inbox.

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Stepping Up Your B2B Loyalty P...

Although it may sometimes seem daunting, reviewing the ups and downs of any B2B...

Top Tips for Creative Incentiv...

Having just returned from our company conference, it feels like the perfect time to...

Connecting Human Psychology an...

Brand loyalty plays a powerful role in most customers’ decision-making. For many of us,...

Navigating B2B Travel Incentiv...

B2B travel incentives are a fantastic way to motivate a change in behaviour in...

The Winning Power of Non-Cash...

In our society, it’s a given fact that cash is possibly the strongest motivator....

The Amazing Impact of Destinat...

Travel is in our bones here at 212F. It’s almost like second nature, having...

Driving Growth: The Art of Cha...

For B2B industries, cultivating strong partner engagement is paramount in competitive markets. Channel incentives...

Channel Partner Incentive Prov...

Welcome to the forefront of B2B innovation in the ANZ region – channel partner...

Connecting Customer Segmentati...

One of the biggest benefits of B2B loyalty programs is the ability to build...

Four Steps for Continued B2B L...

The first year of your loyalty program can be an amazing experience. The excitement...

Five Important Digital Marketi...

We are living and operating in an increasingly digital world, and having to keep...

Four B2B Sales Growth Alternat...

You might be thinking, “what are B2B sales growth alternatives?” When your business is...

KoruGreen Annual Report – Wh...

We’re wrapping up our Sustainable September Series with the unveiling of the first KoruGreen...

Guide to Sustainable Travel In...

With Australia and New Zealand starting to heat up as we bloom into spring,...

Make Your Next Travel Incentiv...

It is becoming one of the hottest travel incentive destinations for groups traveling in...

B2B Elements of Value

What are the B2B elements of value? Unlike the emotional factors present in a...

Turning Sustainable Travel Inc...

The importance and impact of sustainable travel incentives and events cannot be overstated. As...

Build a Strong B2B Marketing F...

When planning your B2B marketing strategy, the importance of knowing your audience cannot be...

Reward Program

Whether you’re looking to strengthen your existing sales channels or establish yourself with Australian...

Make Your Next Travel Incentiv...

Continuing our incentive travel series – we take our showcase a little further and...

Creative Launches – Using th...

How do you work out what collateral will really make your channel partners tick...

Ningaloo Reef - A Mesmerising...

Delight your stakeholders with the perfect incentive travel destination for your loyalty programs—Ningaloo Reef....

Bring the Sales & Marketing te...

In numerous organisations, the sales and marketing teams are often embroiled in a state...

The Travel Incentive Experienc...

We love creating customised corporate incentive travel programs that reward your top-performing customers, partners...

How B2B Incentive Program Desi...

Understanding the science of Motivation & Rewards Understanding the relationship between motivation and rewards...

Personalisation is the future...

Putting customers at the centre of your B2B loyalty program. B2B companies always look...

The Power of AI in B2B Loyalty...

Unleashing the Potential of AI in B2B Loyalty Programs to Drive Retention. With every...

How to Create Unforgettable Ev...

Outsourcing Events, Conferences and Networking Planning to an Agency is a Smart Move! Event...

Benefits of a B2B Loyalty Prog...

How does a B2B Loyalty Program help your business and its stakeholders? What pops...

3 key elements for a successfu...

The success of a B2B Loyalty Programme lies in its strategic design. Every organisation...

Unpacking the Benefits of Merc...

Merchandise rewards are the easiest to implement and motivate participants! Merchandise is universally understood,...

Inspire and reward your top pe...

Inspire and reward your top performers with Incentive travel

A trifecta of incentive reward...

Incentive Reward options that will drive true loyalty to your brand Incentive rewards can...

5 easy steps to check the heal...

5 key areas to address in your B2B incentive reward program to make it...

Incentive Travel to boost your...

Incentive travel has long been considered the ultimate reward, and flashy five-star trips will...

Pillars in building long-term...

Incentives and Reward programs

Maximise your Channel Partner...

Maintaining loyal channel partners is the best way to make your business stand out...

Marketing Essentials for B2B L...

Marketing Essentials for your B2B Loyalty Program

Time to plan your next B2B Tra...

Travel Incentive programs are gaining momentum and many organisations have started planning their Incentive...

The influences of workforce ch...

We look at the changing influences and motivators in the B2B Reward and Loyalty...

Do Merchandise Rewards Actuall...

Merchandise rewards are something out of the box. Over a long period of time,...

Is Your Travel Incentive Progr...

Use these 15 important strategic elements to design a successful B2B travel incentive program...

How to maximise B2B sales enga...

When designing customer strategies for B2B engagement, many B2C principles can be brought into...

Customer Retention is as impor...

The retention of B2B customers is as vital as it ever has been. It's...

PRESS RELEASE

212F & Incremental joining forces is a historic day in the B2B Incentive Loyalty,...

Incentive Program Communicatio...

So you’ve launched a points-based rewards program for your business customers. Now, what's...

Elements of an effective B2B L...

At the core, B2B Loyalty programs are designed to reward customers for spending on...

EXCELLENCE IN SALES INCENTIVE...

We are extremely proud to have won the Sales Incentives category at the Incentive...

Engaging Business Customers Th...

If you work in B2B, you will understand that engaging with partners and business...

Lord of the Rewards!

Yes, it might seem big-headed to claim dominion of the B2B incentive and rewards...

Behavioural Economics in B2B I...

Here's an example of "time bias" reflecting a quirk of long-term memory and the...

Make Targets More than a Custo...

Targets are frequently used to achieve customer ROI or manage to a fixed budget...

Straight to the Pool Room

When we talk about the trophy value of rewards, we refer to the emotional...

Brand-centric incentive progra...

Creating a brand-centric incentive program means your program participants engage with you, not the...

The IRF 2021 Trends Report

The IRF has published a "The IRF 2021 Trends Report". Here you will find...

Who’s REALLY King?

One of our core philosophies for B2B program design centres on the inclusion of...

Is B2B up to speed with B2C wh...

Customer interactions and relationships are central to the success of both B2C and B2B...

Reward Choice – it doesn't n...

Picking the "right" reward for a program can be stressful, but it doesn't need...

Cutting through the “dark ar...

For most when the discussion of the how, what and where it all happens...

Considerations When Choosing...

How do you make sure you choose the right reward? Start with these thoughts...

Merchandise Rewards Add Resili...

When economic factors become difficult, too many businesses resort to price cuts in the...

Merchandise rewards are back i...

Whether this has been a new strategy or temporary transition from travel incentives, merchandise...

What’s the point of analytic...

Do you know who your most valuable customers are? If not, then that is...

Put your brand first with Trop...

Moments of triumph are etched into everyone’s memories. Trophy Value. A successful B2B rewards...

How can a B2B rewards program...

Like most other business initiatives, incentive programs can’t escape being assessed by ROI. Stakeholders...

What can your incentive progra...

During covid recovery, program managers have to ensure their incentive strategy and their program...

Ideas to navigate a grounded t...

Now that you cannot rely on travel to reward and engage with your customers...

Who Should You Target With You...

B2B incentive strategies aim to engage business clients and reward them for reaching goals...

ROI Backs Your Program

“Show us the ROI!” … C-level demands, and finance supports the request, saying that...

Remember your first car?

You felt proud of yourself… and not only you but also your parents. It’s...

Why rewards are better incenti...

Here are some reasons as to why offering money is less effective as an...

B2B Incentive Strategy Isn't B...

The proverbial dangling of a carrot is commonly understood as an effective way to...

B2B marketing in the age of th...

B2B companies have historically ignored customer engagement as a marketing priority. But as business...

How to engage sales teams to a...

What is one goal that every business in Australia strives to achieve?

How To Build Profitable Relati...

Most performance (and therefore profit) issues stem from a lack of trust and not...

How Strategy Can Help Make The...

To be able to structure a high-value strategy, building good relationships with channel partners...

How companies are adding value...

A recent study has highlighted the different methods companies are using to get the...

Why Do Channel Partners Respon...

Today's business environment is moving so quickly that many vendors have come to rely...