The 212F Story

The formula for a winning B2B Loyalty, Incentives & Rewards agency.

Partnering with and changing behaviours for New Zealand and Australia businesses for over 25 years.

The Inception That Made a Loyalty & Incentive Program Agency

With a dash of Down Under, add some Kia Ora, and a Belgian beer… and what do you get? One of the best loyalty & incentive program agencies in Australia and New Zealand.

On 29th Nov 1996, at Eichardt’s Private Hotel in Queenstown, two mates got together in the hotel bar. Together they thrashed out an exciting plan for a new business that would challenge and change the way B2B incentives and loyalty rewards programs were done.

212F was born! Helping businesses on both sides of the ditch to engage with their customers and change behaviour through targeted rewards, loyalty, and incentive programs.

We are often asked what does 212F mean? Our answer; it fits in unison with the inception.

“At 212°F, water takes a walk on the wild side. It transforms from a placid liquid into a bubbling, steamy spectacle. Just as water shakes things up, so do we when we team up with you. We’re all about challenging the norm, using loyalty and incentives to elevate your business game and conjure up performances that are exceptional”

The Story So Far…

With humble beginnings in Auckland, New Zealand, 212F has grown to be the largest independent B2B loyalty & incentive program agency in New Zealand and Australia. Part of this success has been the focus on partnering with clients across any industry to change behaviour in measurable ways.

We manage more than $260 million in customer incentives, loyalty rewards, travel experiences, and events estimated to impact more than $16.5 billion in revenue for B2B customers per year.

With a comprehensive in-house offering located in Australia and New Zealand under the brands of 212FIncremental and iChoose, the 212F Group provides services in key areas of strategic B2B loyalty and incentive program design, incentive software solutions, program management, customer support, tailored communications and B2B loyalty cohort segmentation, we ensure we are the partner to deliver a loyalty and incentive program to exceed your business needs.

When we add in our rewards mix – you’ll know we have your incentive program covered. Our local teams in Australia and New Zealand will curate and deliver of all types of loyalty rewards for your program;

It is why we believe in the STRATEGY FIRST, REWARDS SECOND approach. 

The 212F Group continues to focus on and develop its localised B2B service offering in the Australian and New Zealand markets. 

Our growth has seen a lot of things change over those 26 years, but our core philosophy – “we change behaviour” – has not (ironically).

Engagement Experts in Australia and New Zealand

Every organisation believes they are different and unique from all others, but we say without hesitation that we absolutely are different! The confidence in our approach upholds this, and the proof of it is our 26 years of journey. During this time, we have changed behaviours and delivered successful loyalty and incentive programs to a multitude of clients.

We partner with our customers and challenge them to implement incentive programs that change behaviour and increase engagement. Over the years, we have developed a system to understand business sales-related pain points. Using this system, together with our clients, we design and execute exceptional non-cash B2B incentives, rewards and loyalty programs.

So, if you’re looking for a loyalty rewards expert in Australia, New Zealand or both, we not only say we change behaviour; we live and breathe it! That is what makes us different, and we are not afraid to prove it!

Expertiese 2

Where We’ve Changed Behaviour

Stanley Black Decker - B2B loyalty programs client
New Holland
De Lorenzo
JA Russell
Ingram Micro
HP Australia
3M Australia
Air New Zealand


We have always looked on in pride when taking on the world and being recognised for our leading loyalty rewards program designs and award-winning travel incentive programs.

Some might say punching above our weight; we say leading the pack!

International SITE Crystal and Incentive Marketing Association awards

member of