Uncategorized Archives - 212F

Behavioural Economics in B2B I...

Here's an example of "time bias" reflecting a quirk of long-term memory and the...

Make Targets More than a Custo...

Targets are frequently used to achieve customer ROI or manage to a fixed budget...

Straight to the Pool Room

When we talk about the trophy value of rewards, we refer to the emotional...

Connect with customers through...

Having a robust program brand means your program participants engage with you, not the...

Is your reward program wallet...

Open your wallet… what do you see? The obvious items include bank cards, healthcare...

The IRF 2021 Trends Report

The IRF has published a "The IRF 2021 Trends Report". Here you will find...

Who’s REALLY King?

One of our core philosophies for B2B program design centres on the inclusion of...

Three rules of thumb for a suc...

There are three key considerations for a successful program. B2B Incentive & Reward programs...

A Typical “weapon” In Prog...

Targets are a typical “weapon” in the B2B incentive and reward program design armoury....

Is B2B up to speed with B2C wh...

Customer interactions and relationships are central to the success of both B2C and B2B...