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Get the latest thinking on B2B Loyalty, Incentives & Rewards.

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Customer Retention in B2B Loyalty Programs
Every marketer and sales team's role is to acquire new customers and find the best ways to maintain the relationship once it has been acquired.
Navigating Trends for 2025 Incentive Travel E...
If you’ve returned to the office after your Christmas break and you’re already thinking about your next chance to get away in 2025, you’re not alone. Realistically, plenty of your customer base is feeling the same. B2B travel incentives...
212F’s Top Blogs of 2024: Your Go-To Inspir...
This year, we’ve tackled the big questions and shared smart strategies - and now we’re wrapping up by showcasing the top five blogs!
Calculating ROI for your B2B Loyalty Program
The initial acceptance of a B2B loyalty or incentive program is simple to gain once you've understood the value - calculate your ROI and defend your program!
KoruGreen Year Two – The Results Are In!
We're excited to announce the second-year results of our globally-recognised, award-winning sustainability commitment, KoruGreen!
Planning the Perfect Conference or Corporate...
The perfect B2B conference or corporate event can feel out of reach, especially in B2B markets. Worry no more - we can help!
4 Winning Strategies to Improve B2B Customer...
Let's explore four winning strategies to improve your B2B customer engagement, leading to increased sales, improved brand recognition and better reputation.
Avoiding 5 Common Pitfalls for B2B Loyalty Pr...
We break down five of the most common pitfalls for B2B loyalty programs - follow our footsteps and don't fall for them!
Hot Travel Destinations for Incentive Travel...
Our travel incentive team have broken down their favourite travel destinations of the last 12 months, and some incredible activities they got to experience!
Breaking Down B2B Loyalty Programs
Explore the essentials of B2B loyalty programs and discover how they can solve business pain points, drive growth, and build stronger customer relationships.
Cultural Immersion: Unique Travel Experiences...
Cultural immersion on a B2B travel incentive experience provides your guests with unique memories to reflect on - and to tie directly to your brand.
Customer Rewards – Trends, Expectations and...
The perspective towards customer rewards and expectations is in flux, especially as loyalty programs become more commonplace in B2B industries.
Tailoring Domestic vs International Travel In...
Location is the biggest decision when planning a domestic or international travel incentive trip, and Australian and New Zealand groups are no exception.
Stepping Up Your B2B Loyalty Program Reward S...
We break down how to improve your B2B loyalty program reward selection, and what your brand can do to directly engage your customers.
Top Tips for Creative Incentive Travel Group...
Our top travel experts break down their go-to tips when it comes to planning your perfect incentive group travel experience.
Connecting Human Psychology and B2B Loyalty
An understanding of human psychology is the best way to make your B2B loyalty, reward or incentive program excel in the minds of your customers!
Navigating B2B Travel Incentive Budget Challe...
B2B travel incentive budget challenges can be difficult to navigate - that's why we're here to help! With almost 30 years of experience, we change behaviour.
The Winning Power of Non-Cash Rewards in B2B...
When it comes to motivating change in your B2B customer's purchasing habits, who's really king - cash rewards or non-cash rewards?
The Amazing Impact of Destination Management...
We explore the traits of successful destination management companies (DMC) and how they can make your incentive succeed!
How B2B Event Strategy Can Help Reinforce You...
It's important to question why your events connect with your audience - with our Event Strategy model, we can work with you to find the "why".
Driving Growth: The Art of Channel Partner In...
For B2B industries, cultivating strong partner engagement is paramount in competitive markets. Channel sales incentives play a pivotal role - find out how!
Channel Sales Programs & Partnerships
Navigate B2B loyalty trends. Unlock channel sales programs for channel partner success across diverse industries.
Connecting Customer Segmentation and B2B Loya...
Unlock B2B loyalty success by tailoring communications via customer segmentation. Avoid the 'one size fits all' trap for increased engagement and loyalty.
Four Steps for Continued B2B Loyalty Program...
If you're ready to see what an established program can do, come with us as we count down the top 4 tips for continued B2B loyalty program success!
Five Important Digital Marketing Steps for yo...
We break down the top five digital marketing tips for making the most out of your B2B loyalty program.
Four B2B Sales Growth Alternatives for Loyalt...
Come with us as we break down four exciting B2B sales growth alternatives for loyalty programs - growth isn't always possible, but we've got ways around that!
KoruGreen Annual Report – What We Managed t...
We’re wrapping up our Sustainable September Series with the unveiling of the first KoruGreen Annual Report. Read on and find out what we've achieved!
Guide to Sustainable Travel Incentives
With Australia and New Zealand starting to heat up as we bloom into spring, we’re breaking down our guide to sustainable travel incentives.
Make Your Next Travel Incentive Malta
Between the amazing climate, vistas, hearty cuisine and vibrant nightlife, there’s nowhere else on earth like Malta. Make your next travel incentive Malta!
B2B Elements of Value
Value is an interesting and important term to define in the B2B world. While B2C customers will generally look at value as economic or emotional factors, the term in B2B usage is much broader. Your value can be defined...
Turning Sustainable Travel Incentives into a...
The importance and impact of sustainable travel incentives and events cannot be overstated.
Reward Program
Launch a B2B reward program for your business and engage with customers and sales teams. Contact us for a demo and start rewarding in Australia and NZ.
Make Your Next Travel Incentive Singapore
Singapore has quickly become a favourite of Asia’s ‘must see’ destinations due to its melting pot of cultures. Make your next travel incentive Singapore!
Using the Right Collateral Mix for Incentive...
How do you work out what collateral will really make your channel partners tick when designing an incentive program for your business?
Ningaloo Reef - A Mesmerising Incentive Trave...
Discover the ultimate incentive travel getaway at Ningaloo Reef. Breathtaking beauty, swim with majestic marine life, and create unforgettable memories!
Unite Sales & Marketing Teams with B2B In...
If your sales and marketing teams are not a 'team' a B2B incentive program could effectively unite them.
The Travel Incentive Experience - Discover th...
Experience the Australian Outback through at travel incentive at the amazing Mt Mulligan.
How B2B Incentive Program Design Can Enhance...
Use strategic B2B incentive program design to understand and respond to the psychology factors driving your customers.
Personalisation is the Future of B2B Loyalty...
With the Engagement Loyalty Model, personalised communications and B2B loyalty programs success goes hand-in-hand.
The Power of AI in B2B Loyalty Programs: Maxi...
We explore the role of AI in B2B Loyalty Programs. Personalised rewards, improved customer retention, acquisition and actionable insights are just a few of the benefits.
How to Create Unforgettable Event Experiences
Event experiences, meetings and conferences are vital components of a successful business. We'll ensure they are unforgettable events.
Benefits of a B2B Loyalty Program
B2B Loyalty programs can give you customer retention, increased sales, generate new customers and more.
3 Key Elements for a Successful B2B Loyalty P...
Every organisation has one goal – find customers, make them fall in love with the brand, and retain them. A B2B loyalty program does that when designed well!
Unpacking the Benefits of Merchandise Reward
Merchandise rewards are the easiest to implement and motivate participants!
Inspire and Reward Top Performers with Incent...
Inspire and reward your top performers with Incentive travel.
A Trifecta of Incentive Reward Options
Incentive Reward options will drive true loyalty to your brand. Whatever your need, 212F has the trifecta covered.
5 Easy Steps to Check the Health of your B2B...
5 key areas to address in your B2B incentive program to make it a guaranteed winner and reward customers! 
Channel Partner Engagement 101: Strategies fo...
Channel partner engagement is critical to finding success in any B2B incentive program - read on to find out more!
Incentive Travel to Boost Your Incentive Program
Incentive travel has long been considered the ultimate reward, and aspirational five-star trips influence how incentive programs are designed.
Building Long-Term Loyalty Through Incentive...
Being able to create real customer lifetime value is an important drive in most Incentive Programs in Australia and New Zealand.
Marketing Essentials for B2B Loyalty Programs
B2B Loyalty Programs are a critical motivator for channel partners, so it makes marketing your loyalty program a critical success factor.
Plan your Next B2B Travel Incentive Program
It's time to plan your next B2B Travel Incentive Program and Event. We are the experts in NZ & AU to create your next hot travel event.
Do Merchandise Rewards Actually Work?
Merchandise rewards are something out of the box. Over a long period of time, people can work towards great rewards.
Is Your Travel Incentive Program Fit to Fly?
The top tips to help you build a successful travel incentive program that will reach sales goals and improve sales rep performance.
Maximise B2B Engagement with B2C Principles
When designing customer strategies for B2B engagement, many B2C principles can be brought into initial project discussions.
Customer Retention is as Important as Ever
The retention of B2B customers is as vital as it ever has been. It's imperative to recognise their importance to your business.
Joining Forces - 212F and Incremental
212F & Incremental join forces to become the largest independent B2B Incentive Loyalty, Incentive & Rewards agency locally in Australia and New Zealand.
Personalising your Incentive Program Communic...
So, you’ve launched a points-based rewards program for your business customers. What now?
Elements of an Effective B2B Loyalty Program
B2B loyalty programs are designed to reward customers for buying your products and/or services, and recognise them their loyalty.
Excellence in Sales Incentive Award - IMA Sum...
We are extremely proud to have won the Sales Incentives category at the Incentive Marketing Association Summit 2021
Engaging Business Customers Through Incentive...
If you work in B2B, you will understand that engaging with partners and business customers requires a completely different approach to B2C.
Lord of the Rewards!
It might seem big to claim dominion of the B2B rewards world. However, I did appear in Lord of the Rings as King of the Elves - that’s got to count for something!
Behavioural Economics in B2B Incentive and Re...
Here's an example of "time bias" reflecting a quirk of long-term memory and the impact it has on how travel rewards are remembered.
Make Targets More in B2B Incentive Programs
Targets are frequently used to achieve customer ROI or manage to a fixed budget and often pop up in travel incentive programs.
Straight to the Pool Room
When we talk about the trophy value of rewards, we refer to the emotional connection evoked every time someone sees, feels or talks about it (much like how a sporting trophy evokes memories of a big game or moment...
Brand-Centric Incentive Programs to Connect a...
Creating a brand-centric incentive program means your program participants engage with you, not the reward.
Who’s REALLY King?
One of our core philosophies for B2B program design centres on the inclusion of non-cash rewards or incentives to change behaviour. We often discuss the role of cash vs non-cash rewards with clients, and the best ways to use...
Comparing B2B and B2C Loyalty Program Tactics
Customer relationships are central to the success of both B2C and B2B - but the approach to loyalty program design is different.
B2B Reward Choice Doesn't Need To Be Scary!
Picking the "right" reward for a program can feel scary, but it doesn't need to be!
Merchandise Rewards Add Resilience To Sales C...
Let's explore the ways that adding merchandise rewards can add resilience and value to your sales channel incentive program.
Data Analytics in B2B Sales Incentives - How...
Data analytics may seem nerdy, but they're used frequently in a B2B sales incentive context. Find out more!
Put your Brand First with Trophy Value
Moments of triumph are etched into everyone’s memories. A successful B2B incentive program can give that same feeling!
ROI in B2B Loyalty and Incentive Programs
Like most other business initiatives, incentive programs can’t escape being assessed by ROI. Stakeholders want to see how a program’s performed against certain indicators, which helps forecast future success (or failure).
B2B Incentive Programs in Times of Recovery
How can your B2B incentive program adjust and help in times of recovery?
Who Should You Target with Your B2B Incentive?
B2B incentive strategies aim to engage and reward business clients - but who in your distribution channel should your B2B incentive target?
Emotional Connections through Merchandise Rew...
Merchandise rewards create an emotional connection and sense of achievement between your brand and customers.
Are Rewards Better Incentives?
Are rewards a better incentive than cash rebates for B2B customers? Read our breakdown to find out more!
Improving B2B Customer Engagement with Your B...
Want to know more about the benefits of B2B customer engagement? You've come to the right place!
B2B Incentive Strategy Isn't Built Rewards First
The proverbial dangling of a carrot is commonly understood as an effective way to influence human behaviour and motivate someone. But don't think it's right.
B2B Marketing in the Age of the Customer
B2B companies have historically ignored customer engagement as a marketing priority. As business customers change, will you be able to satisfy them?
Engage Sales Teams to Achieve Business Targets
What is one goal that every business in Australia strives to achieve?
Build Profitable Relationships With Your Chan...
Most performance (and therefore profit) issues stem from a lack of trust and not aligning objectives early on.
How Strategy Can Help Make The Most Of B2B Ch...
To be able to structure a high-value strategy, building good relationships with channel partners is important and helpful.
Why Do Channel Partners Respond To Rewards?
Today's business environment moves quickly, so rely on a network of channel partners to generate sales and boost growth in new markets.