Articles written by:

matt griffiths. b2b loyalty and incentive expert
WRITTEN BY:

Matt Griffiths

General Manager Sales & Marketing

Matt is an experienced B2B Loyalty & Incentive program designer with over 20 years working with Australian and New Zealand brands.  Passionate about partnering with businesses to understand specific business and sales pain points, he takes a consultative approach to develop engaging solutions for customers that deliver measurable results.

With an extensive history in navigating complex industries of Trade, IT and Agriculture, every solution will take in consideration your sales channel and customers, and match those with incentive insights and leadings trends.

As an accredited ROI Practitioner, Matt excels at creating loyalty and incentive models that will not only excite and reward your customers, the program design will also return financial gains and become a strong brand in market.

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Hot Travel Destinations for Incentive Travel...
Our travel incentive team have broken down their favourite travel destinations of the last 12 months, and some incredible activities they got to experience!
Reward Program
Launch a B2B reward program for your business and engage with customers and sales teams. Contact us for a demo and start rewarding in Australia and NZ.
Do Merchandise Rewards Actually Work?
Merchandise rewards are something out of the box. Over a long period of time, people can work towards great rewards.
Is Your Travel Incentive Program Fit to Fly?
The top tips to help you build a successful travel incentive program that will reach sales goals and improve sales rep performance.
Maximise B2B Engagement with B2C Principles
When designing customer strategies for B2B engagement, many B2C principles can be brought into initial project discussions.
Customer Retention is as Important as Ever
The retention of B2B customers is as vital as it ever has been. It's imperative to recognise their importance to your business.
Joining Forces - 212F and Incremental
212F & Incremental join forces to become the largest independent B2B Incentive Loyalty, Incentive & Rewards agency locally in Australia and New Zealand.
Personalising your Incentive Program Communic...
So, you’ve launched a points-based rewards program for your business customers. What now?
Elements of an Effective B2B Loyalty Program
B2B loyalty programs are designed to reward customers for buying your products and/or services, and recognise them their loyalty.
Excellence in Sales Incentive Award - IMA Sum...
We are extremely proud to have won the Sales Incentives category at the Incentive Marketing Association Summit 2021
Behavioural Economics in B2B Incentive and Re...
Here's an example of "time bias" reflecting a quirk of long-term memory and the impact it has on how travel rewards are remembered.
Make Targets More in B2B Incentive Programs
Targets are frequently used to achieve customer ROI or manage to a fixed budget and often pop up in travel incentive programs.
Straight to the Pool Room
When we talk about the trophy value of rewards, we refer to the emotional connection evoked every time someone sees, feels or talks about it (much like how a sporting trophy evokes memories of a big game or moment...
Brand-Centric Incentive Programs to Connect a...
Creating a brand-centric incentive program means your program participants engage with you, not the reward.
Who’s REALLY King?
One of our core philosophies for B2B program design centres on the inclusion of non-cash rewards or incentives to change behaviour. We often discuss the role of cash vs non-cash rewards with clients, and the best ways to use...
Comparing B2B and B2C Loyalty Program Tactics
Customer relationships are central to the success of both B2C and B2B - but the approach to loyalty program design is different.
B2B Reward Choice Doesn't Need To Be Scary!
Picking the "right" reward for a program can feel scary, but it doesn't need to be!
Merchandise Rewards Add Resilience To Sales C...
Let's explore the ways that adding merchandise rewards can add resilience and value to your sales channel incentive program.
Data Analytics in B2B Sales Incentives - How...
Data analytics may seem nerdy, but they're used frequently in a B2B sales incentive context. Find out more!
Put your Brand First with Trophy Value
Moments of triumph are etched into everyone’s memories. A successful B2B incentive program can give that same feeling!
ROI in B2B Loyalty and Incentive Programs
Like most other business initiatives, incentive programs can’t escape being assessed by ROI. Stakeholders want to see how a program’s performed against certain indicators, which helps forecast future success (or failure).
B2B Incentive Programs in Times of Recovery
How can your B2B incentive program adjust and help in times of recovery?
Who Should You Target with Your B2B Incentive?
B2B incentive strategies aim to engage and reward business clients - but who in your distribution channel should your B2B incentive target?
Emotional Connections through Merchandise Rew...
Merchandise rewards create an emotional connection and sense of achievement between your brand and customers.
Are Rewards Better Incentives?
Are rewards a better incentive than cash rebates for B2B customers? Read our breakdown to find out more!
Improving B2B Customer Engagement with Your B...
Want to know more about the benefits of B2B customer engagement? You've come to the right place!
B2B Incentive Strategy Isn't Built Rewards First
The proverbial dangling of a carrot is commonly understood as an effective way to influence human behaviour and motivate someone. But don't think it's right.
B2B Marketing in the Age of the Customer
B2B companies have historically ignored customer engagement as a marketing priority. As business customers change, will you be able to satisfy them?
Engage Sales Teams to Achieve Business Targets
What is one goal that every business in Australia strives to achieve?
Build Profitable Relationships With Your Chan...
Most performance (and therefore profit) issues stem from a lack of trust and not aligning objectives early on.
How Strategy Can Help Make The Most Of B2B Ch...
To be able to structure a high-value strategy, building good relationships with channel partners is important and helpful.
Why Do Channel Partners Respond To Rewards?
Today's business environment moves quickly, so rely on a network of channel partners to generate sales and boost growth in new markets.