Articles written by:

matt griffiths. b2b loyalty and incentive expert
WRITTEN BY:

Matt Griffiths

General Manager Sales & Marketing

Matt is an experienced B2B Loyalty & Incentive program designer with over 20 years working with Australian and New Zealand brands.  Passionate about partnering with businesses to understand specific business and sales pain points, he takes a consultative approach to develop engaging solutions for customers that deliver measurable results.

With an extensive history in navigating complex industries of Trade, IT and Agriculture, every solution will take in consideration your sales channel and customers, and match those with incentive insights and leadings trends.

As an accredited ROI Practitioner, Matt excels at creating loyalty and incentive models that will not only excite and reward your customers, the program design will also return financial gains and become a strong brand in market.

Filter by category

Reward Program

Whether you’re looking to strengthen your existing sales channels or establish yourself with Australian...

Do Merchandise Rewards Actuall...

Merchandise rewards are something out of the box. Over a long period of time,...

Is Your Travel Incentive Progr...

Use these 15 important strategic elements to design a successful B2B travel incentive program...

How to maximise B2B sales enga...

When designing customer strategies for B2B engagement, many B2C principles can be brought into...

Customer Retention is as impor...

The retention of B2B customers is as vital as it ever has been. It's...

PRESS RELEASE

212F & Incremental joining forces is a historic day in the B2B Incentive Loyalty,...

Incentive Program Communicatio...

So you’ve launched a points-based rewards program for your business customers. Now, what's...

Elements of an effective B2B L...

At the core, B2B Loyalty programs are designed to reward customers for spending on...

EXCELLENCE IN SALES INCENTIVE...

We are extremely proud to have won the Sales Incentives category at the Incentive...

Behavioural Economics in B2B I...

Here's an example of "time bias" reflecting a quirk of long-term memory and the...

Make Targets More than a Custo...

Targets are frequently used to achieve customer ROI or manage to a fixed budget...

Straight to the Pool Room

When we talk about the trophy value of rewards, we refer to the emotional...

Brand-centric incentive progra...

Creating a brand-centric incentive program means your program participants engage with you, not the...

The IRF 2021 Trends Report

The IRF has published a "The IRF 2021 Trends Report". Here you will find...

Who’s REALLY King?

One of our core philosophies for B2B program design centres on the inclusion of...

Is B2B up to speed with B2C wh...

Customer interactions and relationships are central to the success of both B2C and B2B...

Reward Choice – it doesn't n...

Picking the "right" reward for a program can be stressful, but it doesn't need...

Cutting through the “dark ar...

For most when the discussion of the how, what and where it all happens...

Considerations When Choosing...

How do you make sure you choose the right reward? Start with these thoughts...

Merchandise Rewards Add Resili...

When economic factors become difficult, too many businesses resort to price cuts in the...

Merchandise rewards are back i...

Whether this has been a new strategy or temporary transition from travel incentives, merchandise...

What’s the point of analytic...

Do you know who your most valuable customers are? If not, then that is...

Put your brand first with Trop...

Moments of triumph are etched into everyone’s memories. Trophy Value. A successful B2B rewards...

How can a B2B rewards program...

Like most other business initiatives, incentive programs can’t escape being assessed by ROI. Stakeholders...

What can your incentive progra...

During covid recovery, program managers have to ensure their incentive strategy and their program...

Ideas to navigate a grounded t...

Now that you cannot rely on travel to reward and engage with your customers...

Who Should You Target With You...

B2B incentive strategies aim to engage business clients and reward them for reaching goals...

ROI Backs Your Program

“Show us the ROI!” … C-level demands, and finance supports the request, saying that...

Remember your first car?

You felt proud of yourself… and not only you but also your parents. It’s...

Why rewards are better incenti...

Here are some reasons as to why offering money is less effective as an...

4 winning strategies to improv...

Increased sales, improved brand recognition, a better reputation in your sales channel and business-customer...

B2B Incentive Strategy Isn't B...

The proverbial dangling of a carrot is commonly understood as an effective way to...

B2B marketing in the age of th...

B2B companies have historically ignored customer engagement as a marketing priority. But as business...

How to engage sales teams to a...

What is one goal that every business in Australia strives to achieve?

How To Build Profitable Relati...

Most performance (and therefore profit) issues stem from a lack of trust and not...

How Strategy Can Help Make The...

To be able to structure a high-value strategy, building good relationships with channel partners...

How companies are adding value...

A recent study has highlighted the different methods companies are using to get the...

Why Do Channel Partners Respon...

Today's business environment is moving so quickly that many vendors have come to rely...