Wanting to Start or Refresh a Loyalty or Incentive Program?

Change B2B behaviour in your customer channel. I’ll help design a loyalty or incentive program to solve your business pain points and give you edge against competitors.

Get in Touch

Let's have a no-obligation call about your B2B program design.

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B2B Loyalty & Incentive program design starts by understanding your business.

I love our partnership approach at 212F.

For over 20 years, I have been working with B2B brands to create customer loyalty programs to recognise and build retention and incentive programs to gain share of wallet and drive sales growth.

Our consultative scoping process is designed to find the best outcomes for you business and your sales channel. With leading incentive platforms, program management, persona communications and full reward mix of merchandise, travel incentives and corporate Visa gift cards, I spend time understanding your business way to market, customer segments and business goals.

Its why we think Strategy First, Rewards Second.

Which sales pain points are you trying to solve?

share of wallet. incentive programs

Share of Wallet

Share of wallet is how much a B2B customer can spend on required business goods and services. Become the greater share with a target based incentive program.


customer retention

Customer Retention

Create your loyalty program so that it is built around customer retention, value tiers and recognising long-lasting relationships will increase in customer spending.


sales growth. loyalty programs

Sales Growth

Grow your sales with an incentive program that targets an increase in product ranging or incremental growth over last years sales. Low risk, self funded models for maximum returns!


Where We’ve Changed Behaviour

Stanley Black Decker - B2B loyalty programs client
New Holland
De Lorenzo
JA Russell
Ingram Micro
HP Australia
3M Australia
Air New Zealand

Let’s Start Designing your B2B Loyalty and Incentive Program

Whether you are starting out or looking for new ideas for your current loyalty and incentive program, I am always happy to chat. Reach out for a free consult on your next program solution.

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Where are you based?*