Loyalty platforms to reward consistent engagement
In the plumbing industry, the sales chain often splits into three key relationships:
Manufacturer → Retailer → Plumber.
Each link has a role to play in moving product, growing brand recognition, and strengthening loyalty.
Manufacturer → Retailer: Loyalty programs keep your brand top of mind in-store, encouraging stock preference and stronger sell-in support.
Retailer → Plumber: Ongoing loyalty drives repeat purchases, with rewards and communication that build trust and preference on the tools.
Manufacturer → Plumber: Incentive claim programs offer a direct path to the end user. These campaigns bypass traditional marketing, generate high-quality customer data, and create emotional brand connections — all while driving immediate product sales.
A mix of ongoing loyalty and tactical incentive programs helps brands influence sales across the full channel, from pushing preference at the retail level to capturing the attention of contractors on the ground.
In plumbing, loyalty programs give both manufacturers and retailers a way to create sustained brand preference and drive consistent behaviour across the supply chain. Whether you’re focused on sell-in or sell-through, the right structure helps you influence the right partner.
Here’s how loyalty can be tailored to your objective:
Your program can also partner a supplier with a retailer, joining a trade loyalty group with supplier funding to provide promotional offers and bonus points to ensure cut-through to your customers, whether they’re plumbers, gas or pipe fitters, or drain layers.
A strong loyalty program also helps retain and grow your dealer network, ensuring they choose to partner with your brand because of the long-term value and service you provide. We’ll work with you to identify where loyalty will have the biggest impact and build a solution that delivers both behavioural change and commercial value.
When your goal is to drive short-term sales or push a specific product range, a targeted incentive program can deliver fast, measurable results. For plumbing manufacturers, these campaigns are also a powerful way to engage contractors directly, helping you bypass the retail layer, gather customer data, and create an emotional connection with your brand.
We design incentive programs to suit your objectives, product cycle, and customer base. That might mean:
For a plumbing manufacturer launching a new hot water system, your perfect solution would be built around a product-focused sales claim campaign. Contractors submit proof of installation via a branded portal, earning entries into a tiered reward structure.
Top achievers are rewarded with a hosted group travel experience, designed to celebrate high performance and strengthen long-term brand loyalty. This gives you face time with your top brand advocates, gaining valuable feedback and creating a solid emotional connection for them to your business.
Alongside the sales uplift, you gain verified product usage data, direct trade engagement, and a reason for customers to keep choosing your brand.
As with other trade industries, success relies on growing share of wallet. Your customers are likely looking for what to buy, and where to buy it, but by building preference with retailers, creating brand loyalty with contractors, and driving sales through data-led, results-driven programs, you can create a niche for your brand that allows sales to freely flow through.
We design tailored loyalty and incentive solutions that align with your sales structure, helping you engage each part of the channel — and get closer to the customer.
Our programs are backed by tools built to deliver real impact:
Loyalty platforms to reward consistent engagement
Sales claim portals to validate installs and trigger rewards
Targeted communications to influence behaviour
Trade-relevant rewards that motivate action
We don’t deal in theory, we build programs that deliver. Explore case studies from manufacturers and retailers across the trade industry who have used loyalty, incentives, and travel rewards to increase customer retention, influence buyer behaviour, and drive measurable sales growth.
You’ll also find relevant articles and travel reward inspiration that show how a well-executed program creates real, lasting impact.
Nulon are always looking at ways to engage with our customers and support your relationships in meaningful ways that create opportunities for mutual growth. We are extremely pleased with the results of Nulon Xccelerate Rewards. It’s a program like no other in our space and I would highly recommend the 212F.
212F are a proactive, supportive event partner who are responsive to the needs of our business. Our events are always delivered to an exceptionally high standard, and with 212F’s industry experience and amazing support we couldn’t ask for a better event partner in organisation of our annual National Conference.
212F has consistently delivered outstanding products and experiences over the many years and many program incarnations I have worked with them on. They deliver a top-tier experience all round – understanding the business objectives and tailoring the promotion/experience to suit.
212F do an excellent job of managing our rewards program, talking to our partner community – great clear communication, along with an in-depth understanding of our business needs. The engagement, the support, the forward thinking, it’s all been next level and hugely appreciated.
Got questions about B2B incentive & loyalty programs, reward options or travel incentive & events ideas?
No question is too big or too small. We’d love to help you, whether that’s a potential B2B loyalty program design or a delivery of an engaging reward option. Give us a call or fill out the form below and we’ll be in touch soon.
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