Electrical trade is competitive, crowded, and driven by habit. With multiple brands and suppliers competing for attention, commanding share of wallet from sparkies requires more than competitive pricing, it requires the strategy that can be gained through an electrical reward program.
Loyalty programs give wholesalers and manufacturers the tools to influence purchasing behaviour, encourage product preference, and secure long-term commitment. When structured strategically, these programs shift loyalty from the transaction to the relationship. Additionally, supplier-funded loyalty programs can unite wholesalers and manufacturers to create campaigns that reward customers for both brand selection and store spend.
With programs to strengthen relationships across the supply chain and drive product movement, and rewards tailored to your customer base, your brand can give electricians compelling reasons to stay loyal to both the brand and the branch, making loyalty a commercial advantage.
Electrical reward programs help wholesalers strengthen customer relationships, increase share of wallet, and stay competitive in a crowded market. With electricians regularly choosing between suppliers, price alone won’t secure long-term loyalty: customers need a reason to keep coming back.
Well-structured programs give you the tools to influence behaviour. Points-based rewards, supplier-funded bonuses, and value-adds like training, recognition, and tiered perks all work together to encourage consistent spend and deeper engagement. It’s about becoming the preferred partner in a trade customer’s routine.
Partnering with key brands can take your program further. Supplier-funded campaigns allow you to offer targeted promotions and travel incentives without bearing the full cost. By combining loyalty with strategic supplier support, you give sparkies more reasons to choose you, more often.
Tiered electrical reward programs give electrical wholesalers a way to recognise top customers and motivate others to increase their spend. Clear thresholds and trade-focused rewards create a sense of progression, encouraging electricians to engage more deeply as they move up the ranks.
Tiering also supports supplier-funded campaigns, making it easier to deliver targeted offers and seasonal promotions to different segments. It’s a proven way to reward high performers, drive consistent behaviour, and increase share of wallet over time.
With the right program in place, dealers are more likely to commit to your brand, seeing clear benefits in both the rewards on offer and the support you provide across the partnership.
At the top end of a tiered electrical rewards program, incentive travel delivers something no points-based reward can: a shared experience that builds lasting brand connection.
By reserving travel rewards for your highest-performing customers, you create a sense of exclusivity and recognition that wins out over discounts or merchandise. These trips become milestones for loyal sparkies as something to work toward and talk about long after they return.
Travel incentives also give you exclusive face time with your best customers. Whether it’s a hosted trip, a supplier conference, or a once-in-a-lifetime destination, these experiences ensure repeat buyers remain genuine brand advocates. Relationships are strengthened, loyalty is locked in, and your business stays front of mind.
A tailored electrical reward program program gives your brand the tools that make long-term engagement simple, effective, and rewarding for both your business and your customers.
We partner with you to design custom loyalty programs that solve the real challenges electrical wholesalers face: earning customer loyalty in a competitive market, swaying a greater share of wallet your way, influencing product choice, and standing out from the branch down the road. Our platform and strategic tools are built to help you do just that.
We don’t deal in theory, we build programs that deliver. Explore case studies from manufacturers and retailers across the trade industry who have used loyalty, incentives, and travel rewards to increase customer retention, influence buyer behaviour, and drive measurable sales growth.
You’ll also find relevant articles and travel reward inspiration that show how a well-executed program creates real, lasting impact.
Nulon are always looking at ways to engage with our customers and support your relationships in meaningful ways that create opportunities for mutual growth. We are extremely pleased with the results of Nulon Xccelerate Rewards. It’s a program like no other in our space and I would highly recommend the 212F.
212F are a proactive, supportive event partner who are responsive to the needs of our business. Our events are always delivered to an exceptionally high standard, and with 212F’s industry experience and amazing support we couldn’t ask for a better event partner in organisation of our annual National Conference.
212F has consistently delivered outstanding products and experiences over the many years and many program incarnations I have worked with them on. They deliver a top-tier experience all round – understanding the business objectives and tailoring the promotion/experience to suit.
212F do an excellent job of managing our rewards program, talking to our partner community – great clear communication, along with an in-depth understanding of our business needs. The engagement, the support, the forward thinking, it’s all been next level and hugely appreciated.
Got questions about B2B incentive & loyalty programs, reward options or travel incentive & events ideas?
No question is too big or too small. We’d love to help you, whether that’s a potential B2B loyalty program design or a delivery of an engaging reward option. Give us a call or fill out the form below and we’ll be in touch soon.
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