B2B Travel Incentives & Events based on strategy

Engage the most important people in your business and meet your business ambitions.

Every B2B Travel Incentives & Events supplier is the same until you find a partner that delves into your Event Behaviour Strategy.

Is design thinking at the core of your next event and travel experience?

Our roots are in B2B travel incentives, and for over 25 years, we have seen hundreds of thousands of dollars spent on business travel and events. Yet, there is often little, or no plan, for strategic outcomes.

Most events may start by aligning their strategy to a single marketing objective, a destination, or the event content itself. But they fail to scratch the surface of what companies can achieve for the entire business.

From this view, we have developed a unique, market-leading strategic process based on changing behaviours to achieve and often surpass marketing and sales objectives.  We call it the E-Series.

The E-Series

212F’s E-Series Event Behaviour Model. It considers people, content and behaviours to identify and align with current and desired business outcomes.

The experience and insights from our pain-point based B2B travel incentives and reward program design are applied to travel and event programs, forming the basis of the E-Series strategy design.

Our Event Behaviour Model targets the needs of a business by identifying desired business outcomes and attendee behaviours first, and then pairing these with each event second.

At 212F, we say We Change Behaviour – we mean it.


Ask Why?

Let us sit with you to understand your event outcomes.

We will rank the most desired inclusions of your next program or event through our Event Behaviour model. We will then guide and show you the best travel and event options available to you.

It all starts with understanding “why” are you running this event? And does this align with your current business objectives?

Steps to Success

Our process ensures that we partner with you for the long term.

This starts with a detailed investigation into historical events that include categoric, economic, demographic and geographic parameters, and traditional goals & objectives.

Based on your business challenges and objectives, we assign the most relevant Event Behaviours to your program and use this to ‘reconstruct’ a new event portfolio.

This way, your events are more aligned to your business objectives and, therefore, a better Return on Investment.

Simple as 1, 2, E!

The E-Series is our targeted way to define experiences and inclusions for your next event.

There are six E’s in the series, and our review will formulate your travel or event program to align with your objectives.

A taste of the E-Series here:

Enhanced networking and engagement environments that strengthen and nurture personal and professional relationships.

Elite experiences that challenge conventional thinking and always have an exclusive and first in class approach.

Engaging in social or community initiatives and ethically-oriented practices that enhance the wellbeing of others and give back to society.