B2B Travel Incentives & Events strategies to meet corporate ambitions

Every B2B Travel Incentives & Events supplier is the same until you find a partner that delves into your Event Behaviour Strategy.

Is design thinking at the core of your next event and travel experience?

At 212F, our roots are in B2B travel incentives and corporate rewards programs for over 25 years. Over the years, we have seen hundreds of thousands of dollars spent on corporate travel and events. Yet, most companies have little, or no plan, for strategic outcomes.

Most B2B events start by aligning strategy with a single marketing objective, a destination, or the event content itself. Yet they fail to scratch the surface of the sales opportunities they could achieve for the entire business.

Because of this, we developed our unique, market-leading strategic incentive and rewards process based on maximising B2B buying behaviours to achieve and often surpass digital marketing and sales goals.  We call it the E-Series.

KoruGreen Commitment

212F Group Travel Incentives, Conferences & Events are now net zero!

We kick off our sustainability journey by committing to making all the 212F Group Travel Incentives, Conferences & Events net zero.

At ZERO COST to our clients!


The E-Series

The 212F E-Series Event Behaviour Model considers people, content and behaviours to identify and align with current and desired business outcomes.

We’ve poured our 25 years of experience and insights into our pain-point based B2B travel incentives and reward program design , and base all our travel and event programs on this E-Series strategy design.

Our Event Behaviour Model targets your business needs, by identifying desired business outcomes and attendee behaviours first, before pairing these with each B2B event.

At 212F, We Change Behaviour – and we mean it!


Ask Why?

Let us sit with you to understand your event outcomes.

We will rank the most desired inclusions of your next program or event through our Event Behaviour model. We will then guide and show you the best travel and event options available to you.

It all starts with understanding “why” are you running this event? And does this align with your current business objectives?

Steps to Success

Our process ensures that we partner with you for the long term.

This starts with a detailed investigation into historical events that include categoric, economic, demographic and geographic parameters, and traditional goals & objectives.

Based on your business challenges and objectives, we assign the most relevant Event Behaviours to your program and use this to ‘reconstruct’ a new event portfolio.

This way, your events are more aligned to your business objectives and, therefore, a better Return on Investment.

Simple as 1, 2, E!

The E-Series is our targeted strategy to define experiences and inclusions for your next event.

We have developed six E’s in this series, and will formulate your travel or event program to align with your key sales objectives.

Get a taste for our E-Series strategy here:

Enhanced networking and engagement environments that strengthen and nurture personal and professional relationships.

Elite B2B buyer experiences that challenge conventional thinking by always offering an exclusive, first in class approach.

Engaging in social or community initiatives and ethically-oriented practices that enhance consumer wellbeing and give back to society.