B2B Loyalty &
Incentive Platforms
Motivate your customer base to change behaviour, helping your business to achieve goals and objectives.
‘Strategy first, rewards second’.
It’s why we are the leading independent incentive agency across New Zealand & Australia.
We have been changing behaviours, inspiring results, and retaining customers for B2B brands since 1996.
Starting in Auckland, in 1996, 212F has grown to become the largest independent B2B loyalty, incentive, and rewards program agency across the Trans-Tasman.
With localised offices staffed by over 60 staff in New Zealand and Australia, we have been partnering with clients to solve business pain points, and craft tailored loyalty and incentive and reward solutions that engage customers and change B2B sales behaviour across any industry.
This growth has seen us managing more than $175 million in B2B incentives and loyalty program rewards, travel incentives, and events per year.
212F provides services in key areas of strategic B2B loyalty and incentive program design, incentive platform solutions, program management, customer support, tailored communications and B2B loyalty cohort segmentation.
We see our business as an extension of our clients, working closely together to deliver B2B loyalty and incentive programs that exceed your business needs. The reason our programs are successful is that we start by asking ‘why’, and addressing your business pain points with measurable outcomes.
How will we partner together to drive results?
B2B – It’s Our Focus, So We Do It Well
With a comprehensive full service offering, we don’t just design B2B strategies, we ensure your program delivers results and has the latest technology to support your goals.
Motivate your customer base to change behaviour, helping your business to achieve goals and objectives.
Our team works with you and your program, from design to ongoing performance reviews and recommendations.
Plan sales growth, build targets, track company performance, and measure results all in one simple-to-use platform.
No matter the factors, we can have the perfect reward mix for your B2B incentive and loyalty program.
Our B2B Engagement Loyalty Model targets the right people with the right messages to achieve your program goals.
Travel incentive and event programs for your business and customers, aligned to your business strategy.
Collectively we are 212F Group. Individually, we stand out!
Meet the people behind the brand in both Australia and New Zealand make us who we are.
Rob Morrow 
Group Managing Director
Simon Hilton
Executive Director
Belinda Ramanauskas
General Manager 212F Australia
Andy Patten
General Manager 212F New Zealand
Matt Griffiths
General Manager Sales & Marketing
Our B2B loyalty, incentive and rewards programs are recognised at home and around the world!
Excellence in Dealer/Distributor Incentives – Winner
Excellence in Social Responsibility – Winner
Best Sustainable
Initiative – Finalist
Best Use of Incentive Programs for Marketing Solutions – Winner
Our B2B loyalty & incentive and incentive travel programs have won awards since 1996! We are proud of our track record in global awards, winning key categories from elite global association partners.
Nothing is better than seeing our New Zealand and Australian-designed programs taking the top spot!
Incentive Marketing Association
SITE
Nulon are always looking at ways to engage with our customers and support your relationships in meaningful ways that create opportunities for mutual growth. We are extremely pleased with the results of Nulon Xccelerate Rewards. It’s a program like no other in our space and I would highly recommend the 212F.
212F are a proactive, supportive event partner who are responsive to the needs of our business. Our events are always delivered to an exceptionally high standard, and with 212F’s industry experience and amazing support we couldn’t ask for a better event partner in organisation of our annual National Conference.
212F has consistently delivered outstanding products and experiences over the many years and many program incarnations I have worked with them on. They deliver a top-tier experience all round – understanding the business objectives and tailoring the promotion/experience to suit.
212F do an excellent job of managing our rewards program, talking to our partner community – great clear communication, along with an in-depth understanding of our business needs. The engagement, the support, the forward thinking, it’s all been next level and hugely appreciated.
212F is an leading B2B loyalty, incentive and reward agency that specialises in creating customised loyalty, incentive and reward programs for business-to-business (B2B) brands. 212F own all our rewards, management and technology platforms, so we focus on delivering outcomes and measurable results
212F was created in 1996 and has in four operating offices across Australia and New Zealand.
212F are B2B sales channel experts. We focus on solving pain points and delivering outcomes. We own our technology and reward mix so we think ‘strategy first’. Putting your business and customers at the centre of every B2B loyalty, incentive, and reward programs we design and managed.
212F partners with your business to build an understanding of your industry, your operations and the pain points your business is facing. We then work to provide a tailored strategy that engages your customers in a way that is authentic to your brand.
212F has four offices throughout Australia and New Zealand. With over 60 employees, we are the largest independent B2B loyalty and incentive ANZ agency.
All 212F Group Travel Incentives, Conferences & Events are net zero!
We see travel incentives as a vital way of achieving your desired business goals, with aspirational rewards being the main driver of behavioural change. This means that sustainability is close to our heart – keeping the planet around is important on so many levels.
Our sustainability goal is to be net zero by 2030.
The first step to achieve our goal is our commitment to make all the Travel Incentives, Conferences & Events we manage Net Zero;
at ZERO COST to our clients!
