Precision. Power. Reward.
Turn adrenaline into achievement with an ice driving incentive travel experience in Queenstown. Reward your top-performing customers or partners with the chance to master icy circuits in high-performance vehicles—all framed by the breathtaking landscapes of New Zealand’s South Island.
Let’s build your Queenstown incentive travel campaign today.
Queenstown ice driving combines thrill, exclusivity, and natural beauty to deliver an unforgettable reward. It’s not just about driving—it’s about pushing limits, mastering control, and delivering peak experiences that align with high-performance business outcomes. A Queenstown incentive travel program is your chance to offer the extraordinary.
Adrenaline-Packed Challenge
Put your top customers behind the wheel in a high-octane environment, sliding across icy alpine circuits under expert instruction.
World-Class Instruction & Safety
Participants learn from professional drivers in a controlled, exciting environment that balances thrill with confidence.
Spectacular South Island Setting
Snow-capped mountains, glacial lakes, and clear alpine air make this experience as scenic as it is exhilarating.
Exclusivity & Differentiation
Ice driving isn’t an off-the-shelf reward—it’s a standout statement of prestige, power, and performance.
Known as the adventure capital of New Zealand, Queenstown offers luxury, culture, and excitement. Elevate your ice driving incentive travel experience with a curated selection of world-class activities.
Central Otago Wine & Dine
Enjoy tastings at award-winning vineyards and indulge in gourmet farm-to-table cuisine.
Luxury Lodges & Alpine Resorts
Stay in premium accommodations offering firelit lounges, spa experiences, and panoramic views.
Adventure Add-Ons
Heli-skiing, jet boating, bungee jumping, or private off-roading—choose your thrill level.
Milford Sound Helicopter Tour
Reward your group with a once-in-a-lifetime flight over fjords, waterfalls, and glaciers.
Cultural Exploration
Discover Māori heritage, artisan markets, and local storytelling woven through the landscape.
Travel Details:
Trip Highlights:
212F organises the destination and the activities, but with our custom-built target sites, you can know that the right customers are coming. This ensures your business gets the most out of the incentive experience and lets you know you’re solidifying your brand’s emotional connection with your customers.
Whatever the objective, we can ensure the ROI and the connection with your customers are entirely funded by the expected/required sales growth.
Queenstown’s ice driving experience delivers a unique mix of thrill and exclusivity that resonates deeply with high-performing audiences. When you link this kind of adventure to an incentive travel program, it inspires action, loyalty, and genuine excitement—making every sale or engagement milestone feel like part of the journey to something unforgettable.
Absolutely. Whether you’re targeting automotive distributors, channel partners, or executive teams, a Queenstown incentive travel program can be fully customised to match their preferences—adventure-heavy, luxury-focused, or a perfect blend of both. Every itinerary is crafted to reflect your brand and deliver meaningful, high-impact experiences.
Our platform approach ensures that every Queenstown incentive travel campaign is aligned with your business goals. Whether you’re driving revenue, pushing a product line, or growing share of wallet, our custom target sites keep customers engaged, informed, and working toward a well-defined reward—all in a structured, trackable, and ROI-focused framework.
No question is too big or too small. We’d love to help you, whether that’s a potential incentive travel destination, study tour, conference, or executive education. Give us a call or fill out the form below and we’ll be in touch soon.
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