Customisable Platform
Track SPIVs, MDF usage, and distributor performance, providing clear visibility and real-time insights.
Distributors play a pivotal role in the IT channel, connecting vendors with resellers and ensuring products reach the right markets. In ANZ, distributors manage multiple vendor relationships, large product portfolios, and high-volume targets, all while supporting resellers to hit their goals. Marketing Distributor Funds (MDF) allow vendors to equip distributors with the tools and campaigns they need to drive reseller sales and promote the brand effectively.
Incentive programs and product based promotions often target key resellers, rewarding distributors reseller customers for top-performing behaviours and driving measurable results through the reseller network.
These campaigns are varied with loyalty program built to reward over time or incentive promotion campaigns to drive sales when a brand needs them. This two-tier desire for sales means that all rewards options can drive sales and change behaviour.
It is matching the right reward that delivers to the program strategy that counts.
Incentive travel rewards create a lasting impact by recognising top brand advocates. High-value experiences not only motivate distributors to reach their targets but also strengthen emotional connections with the brand, keeping it front of mind and reinforcing long-term engagement.
Branded Digital Visa gift cards provide real value instantly through a promotion, driving more sales. Or merchandise bundles can capture the attention and reward more value t reseller partners. We ensure the strategy, engagement and ROI and MDF budgets align for the best outcome.
Distributors juggle multiple vendor relationships and large product portfolios, making it challenging to focus on the products and resellers that matter most. Without clear visibility, opportunities can be missed and resources misallocated.
Structured incentive programs use SPIV-based performance tracking to measure and reward behaviours that align with strategic goals. This ensures distributors focus on high-impact activities and allows vendors to optimise program elements in real time.
Marketing Distributor Funds (MDF) support targeted campaigns that drive reseller sales. By linking MDF to measurable outcomes, distributors are encouraged to execute initiatives that amplify brand presence and generate tangible results. High-value rewards, including incentive travel, recognise top-performing distributors, reinforcing long-term engagement and alignment with your sales strategy.
Distributors may focus on short-term targets, but building lasting relationships remains critical for sustained success. Loyalty programs reward consistent engagement, encouraging distributors to maintain focus on your brand even while managing multiple vendor relationships and large product portfolios.
Structured loyalty initiatives provide visibility into ongoing behaviours, helping vendors recognise and reinforce high-value activities. By linking rewards to long-term engagement rather than just immediate sales, loyalty programs help distributors prioritise your products strategically and maintain alignment with brand objectives over time.
High-value rewards, exclusive recognition, and ongoing support create a sense of partnership, keeping distributors invested in your brand. These programs complement short-term incentive initiatives, ensuring both performance and loyalty are addressed for lasting impact in the IT channel.
High-value rewards are central to motivating distributors and recognising top performers. Incentive travel, conferences, and study tours provide experiences that go beyond traditional rewards, creating memorable connections with your brand and reinforcing the behaviours that drive measurable results.
Our team manages every detail for your event group, including travel, accommodation, activities, and tailored experiences. This ensures participants are fully supported and free to focus on the program goals while enjoying a seamless, high-impact reward.
By integrating full trip management with your incentive program, distributors see clear value for their effort, and vendors gain an engaging way to strengthen relationships, inspire loyalty, and showcase their brand in a meaningful and unforgettable way.
Distributor incentive programs require more than generic rewards they need structure, visibility, and alignment with your sales goals. Our solutions address the core challenges distributors face: managing multiple vendor relationships, meeting high-volume targets, prioritising the right products, and motivating resellers to drive performance.
By combining a robust platform, targeted rewards, personalised communications, and ongoing analytics, we create a program that keeps distributors focused on the behaviours that matter most. This approach ensures that your incentive initiatives are not only motivating but also measurable, optimised, and aligned with your broader business objectives.
Track SPIVs, MDF usage, and distributor performance, providing clear visibility and real-time insights.
High-value incentives, including conferences and study tours, to recognise top-performing distributors.
Keep distributors informed and engaged with messages aligned to their performance and objectives.
Measure results, optimise program elements, and ensure behaviours stay aligned with vendor goals.
We’ve worked with IT vendors and distributor networks across ANZ to design incentive programs that focus on measurable outcomes, motivate the right behaviours, and prioritise the products and resellers that matter most. Our programs tackle the challenges distributors face, from managing multiple vendor relationships to hitting high-volume targets and maintaining alignment with vendor objectives.
Explore case studies, program examples, and incentive travel highlights that show how structured distributor programs can drive results, build loyalty among top performers, and deliver long-term value for both your brand and your channel partners.
Nulon are always looking at ways to engage with our customers and support your relationships in meaningful ways that create opportunities for mutual growth. We are extremely pleased with the results of Nulon Xccelerate Rewards. It’s a program like no other in our space and I would highly recommend the 212F.
212F are a proactive, supportive event partner who are responsive to the needs of our business. Our events are always delivered to an exceptionally high standard, and with 212F’s industry experience and amazing support we couldn’t ask for a better event partner in organisation of our annual National Conference.
212F has consistently delivered outstanding products and experiences over the many years and many program incarnations I have worked with them on. They deliver a top-tier experience all round – understanding the business objectives and tailoring the promotion/experience to suit.
212F do an excellent job of managing our rewards program, talking to our partner community – great clear communication, along with an in-depth understanding of our business needs. The engagement, the support, the forward thinking, it’s all been next level and hugely appreciated.
Got questions about B2B incentive & loyalty programs, reward options or travel incentive & events ideas?
No question is too big or too small. We’d love to help you, whether that’s a potential B2B loyalty program design or a delivery of an engaging reward option. Give us a call or fill out the form below and we’ll be in touch soon.
"*" indicates required fields