Share of wallet determines how much a B2B customer can spend on required business goods and services. Customers can choose where and how much they spend with you or your competitors. You struggle if you're not getting a large enough share of their spending. So the question is, are your rewards program giving you the customer's wallet share you want or need?
This is our brand-new Global website, allowing us to provide an international view of B2B Loyalty, Incentives, and Rewards Programs. Please visit our Australian or New Zealand pages for more relevant local content.
