We didn't invent the term, but we'd like to claim we introduced it to the B2B reward and incentive space in Australia and New Zealand. Program design frameworks must be based on solving business pain points! It's also an easier way to convey a business's problematic areas that need to be addressed using a reward and incentive program.
This is our brand-new Global website, allowing us to provide an international view of B2B Loyalty, Incentives, and Rewards Programs. Please visit our Australian or New Zealand pages for more relevant local content.
