Pain Point

We didn't invent the term, but we'd like to claim we introduced it to the B2B reward and incentive space in Australia and New Zealand. Program design frameworks must be based on solving business pain points! It's also an easier way to convey a business's problematic areas that need to be addressed using a reward and incentive program.

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Pain Points: Customer Retention
Struggling to keep customers loyal? Discover how B2B loyalty and incentive programs can strengthen customer retention and drive long-term business growth.
Pain Points: Sales Growth 
Struggling to drive consistent sales growth? Learn how to identify key issues and use B2B loyalty and incentive programs to create real behavioural change.
Pain Points: Channel Engagement
Struggling with channel engagement? Discover the signs and key questions to boost B2B channel engagement through smarter sales incentive strategies.
Pain Points: Price Protection
Protect your margins without discounting & solve pain points. Discover how B2B loyalty programs can support price protection and shift focus from cost to value.
The Art of Destination Selection: Finding the...
When it comes to crafting a truly memorable and impactful incentive travel program, the choice of destination can make or break the experience. Luckily, the SITE Foundation has just released its fourth annual “Destination InSITEs” report, which highlights the...
Strengthen Customer Relationships with Automo...
Boost loyalty in the automotive aftermarket with a B2B loyalty program. Learn how these programs drive sales, strengthen relationships, and build brand loyalty.
Customer Retention in B2B Loyalty Programs
Every marketer and sales team's role is to acquire new customers and find the best ways to maintain the relationship once it has been acquired.
Navigating Trends for 2025 Incentive Travel E...
If you’ve returned to the office after your Christmas break and you’re already thinking about your next chance to get away in 2025, you’re not alone. Realistically, plenty of your customer base is feeling the same. B2B travel incentives...
Calculating ROI for your B2B Loyalty Program
The initial acceptance of a B2B loyalty or incentive program is simple to gain once you've understood the value - calculate your ROI and defend your program!
Avoiding 5 Common Pitfalls for B2B Loyalty Pr...
We break down five of the most common pitfalls for B2B loyalty programs - follow our footsteps and don't fall for them!
Breaking Down B2B Loyalty Programs
Explore the essentials of B2B loyalty programs and discover how they can solve business pain points, drive growth, and build stronger customer relationships.
Tailoring Domestic vs International Travel In...
Location is the biggest decision when planning a domestic or international travel incentive trip, and Australian and New Zealand groups are no exception.
Connecting Human Psychology and B2B Loyalty
An understanding of human psychology is the best way to make your B2B loyalty, reward or incentive program excel in the minds of your customers!
Navigating B2B Travel Incentive Budget Challe...
B2B travel incentive budget challenges can be difficult to navigate - that's why we're here to help! With almost 30 years of experience, we change behaviour.
How B2B Event Strategy Can Help Reinforce You...
It's important to question why your events connect with your audience - with our Event Strategy model, we can work with you to find the "why".
Driving Growth: The Art of Channel Partner In...
For B2B industries, cultivating strong partner engagement is paramount in competitive markets. Channel sales incentives play a pivotal role - find out how!
Channel Sales Programs & Partnerships
Navigate B2B loyalty trends. Unlock channel sales programs for channel partner success across diverse industries.
Connecting Customer Segmentation and B2B Loya...
Unlock B2B loyalty success by tailoring communications via customer segmentation. Avoid the 'one size fits all' trap for increased engagement and loyalty.
Four Steps for Continued B2B Loyalty Program...
If you're ready to see what an established program can do, come with us as we count down the top 4 tips for continued B2B loyalty program success!
Five Important Digital Marketing Steps for yo...
We break down the top five digital marketing tips for making the most out of your B2B loyalty program.
Four B2B Sales Growth Alternatives for Loyalt...
Come with us as we break down four exciting B2B sales growth alternatives for loyalty programs - growth isn't always possible, but we've got ways around that!
Personalisation is the Future of B2B Loyalty...
With the Engagement Loyalty Model, personalised communications and B2B loyalty programs success goes hand-in-hand.
The Power of AI in B2B Loyalty Programs: Maxi...
We explore the role of AI in B2B Loyalty Programs. Personalised rewards, improved customer retention, acquisition and actionable insights are just a few of the benefits.
3 Key Elements for a Successful B2B Loyalty P...
Every organisation has one goal – find customers, make them fall in love with the brand, and retain them. A B2B loyalty program does that when designed well!
Inspire and Reward Top Performers with Incent...
Inspire and reward your top performers with Incentive travel.
Channel Partner Engagement 101: Strategies fo...
Channel partner engagement is critical to finding success in any B2B incentive program - read on to find out more!
Plan your Next B2B Travel Incentive Program
It's time to plan your next B2B Travel Incentive Program and Event. We are the experts in NZ & AU to create your next hot travel event.
Customer Retention is as Important as Ever
The retention of B2B customers is as vital as it ever has been. It's imperative to recognise their importance to your business.
Excellence in Sales Incentive Award - IMA Sum...
We are extremely proud to have won the Sales Incentives category at the Incentive Marketing Association Summit 2021
Engaging Business Customers Through Incentive...
If you work in B2B, you will understand that engaging with partners and business customers requires a completely different approach to B2C.
Lord of the Rewards!
It might seem big to claim dominion of the B2B rewards world. However, I did appear in Lord of the Rings as King of the Elves - that’s got to count for something!
Make Targets More in B2B Incentive Programs
Targets are frequently used to achieve customer ROI or manage to a fixed budget and often pop up in travel incentive programs.
Straight to the Pool Room
When we talk about the trophy value of rewards, we refer to the emotional connection evoked every time someone sees, feels or talks about it (much like how a sporting trophy evokes memories of a big game or moment...
Brand-Centric Incentive Programs to Connect a...
Creating a brand-centric incentive program means your program participants engage with you, not the reward.
Merchandise Rewards Add Resilience To Sales C...
Let's explore the ways that adding merchandise rewards can add resilience and value to your sales channel incentive program.
Put your Brand First with Trophy Value
Moments of triumph are etched into everyone’s memories. A successful B2B incentive program can give that same feeling!
B2B Incentive Programs in Times of Recovery
How can your B2B incentive program adjust and help in times of recovery?
Who Should You Target with Your B2B Incentive?
B2B incentive strategies aim to engage and reward business clients - but who in your distribution channel should your B2B incentive target?
Are Rewards Better Incentives?
Are rewards a better incentive than cash rebates for B2B customers? Read our breakdown to find out more!
Improving B2B Customer Engagement with Your B...
Want to know more about the benefits of B2B customer engagement? You've come to the right place!
B2B Marketing in the Age of the Customer
B2B companies have historically ignored customer engagement as a marketing priority. As business customers change, will you be able to satisfy them?
Engage Sales Teams to Achieve Business Targets
What is one goal that every business in Australia strives to achieve?
View all insights