Customer Retention

Simply put, customer engagement empowers long-term loyalty. After all, everyone has heard that retaining customers is more valuable than acquiring new ones. But in most cases, loyalty and retention are two things you need to nurture constantly. And when you don't do it right, customer "churn" can be one of a business's most visible pains, even if they don't know why. That "why" can be explored by talking about potential pain points lurking in processes.

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The Art of Destination Selection: Finding the...
When it comes to crafting a truly memorable and impactful incentive travel program, the choice of destination can make or break the experience. Luckily, the SITE Foundation has just released its fourth annual “Destination InSITEs” report, which highlights the...
Strengthen Customer Relationships with Automo...
Boost loyalty in the automotive aftermarket with a B2B loyalty program. Learn how these programs drive sales, strengthen relationships, and build brand loyalty.
Customer Retention in B2B Loyalty Programs
Every marketer and sales team's role is to acquire new customers and find the best ways to maintain the relationship once it has been acquired.
Navigating Trends for 2025 Incentive Travel E...
If you’ve returned to the office after your Christmas break and you’re already thinking about your next chance to get away in 2025, you’re not alone. Realistically, plenty of your customer base is feeling the same. B2B travel incentives...
Calculating ROI for your B2B Loyalty Program
The initial acceptance of a B2B loyalty or incentive program is simple to gain once you've understood the value - calculate your ROI and defend your program!
Avoiding 5 Common Pitfalls for B2B Loyalty Pr...
We break down five of the most common pitfalls for B2B loyalty programs - follow our footsteps and don't fall for them!
Tailoring Domestic vs International Travel In...
Location is the biggest decision when planning a domestic or international travel incentive trip, and Australian and New Zealand groups are no exception.
Connecting Human Psychology and B2B Loyalty
An understanding of human psychology is the best way to make your B2B loyalty, reward or incentive program excel in the minds of your customers!
Navigating B2B Travel Incentive Budget Challe...
B2B travel incentive budget challenges can be difficult to navigate - that's why we're here to help! With almost 30 years of experience, we change behaviour.