Pain Point

We didn't invent the term, but we'd like to claim we introduced it to the B2B reward and incentive space in Australia and New Zealand. Program design frameworks must be based on solving business pain points! It's also an easier way to convey a business's problematic areas that need to be addressed using a reward and incentive program.

Filter by sub-category

Strengthen Customer Relationships with Automo...

Boost loyalty in the automotive aftermarket with a B2B loyalty program. Learn how these programs drive sales, strengthen relationships, and build brand loyalty.

Customer Retention in B2B Loyalty Programs

Every marketer and sales team's role is to acquire new customers and find the best ways to maintain the relationship once it has been acquired.

Navigating Trends for 2025 Incentive Travel E...

If you’ve returned to the office after your Christmas break and you’re already thinking about your next chance to get away in 2025, you’re not alone. Realistically, plenty of your customer base is feeling the same. B2B travel incentives...

Calculating ROI for your B2B Loyalty Program

The initial acceptance of a B2B loyalty or incentive program is simple to gain once you've understood the value - calculate your ROI and defend your program!

Avoiding 5 Common Pitfalls for B2B Loyalty Pr...

We break down five of the most common pitfalls for B2B loyalty programs - follow our footsteps and don't fall for them!

Breaking Down B2B Loyalty Programs

Explore the essentials of B2B loyalty programs and discover how they can solve business pain points, drive growth, and build stronger customer relationships.

Tailoring Domestic vs International Travel In...

Location is the biggest decision when planning a domestic or international travel incentive trip, and Australian and New Zealand groups are no exception.

Connecting Human Psychology and B2B Loyalty

An understanding of human psychology is the best way to make your B2B loyalty, reward or incentive program excel in the minds of your customers!

View all insights