Get in Touch with Matt

Change B2B behaviour in your customer channel. I’ll help design a loyalty or incentive program to solve your business pain points and give you edge against competitors.

B2B Program Design begins by understanding your business.

I love our partnership approach at 212F.

For over 20 years, I have been working with B2B brands to create customer loyalty programs to recognise and build retention and incentive programs to gain share of wallet and drive sales growth.

Our consultative scoping process is designed to find the best outcomes for your business and sales channel. With leading incentive platforms, program management, persona communications, and a full reward mix of merchandise, travel incentives, and corporate Visa gift cards, I spend time understanding your business’s way to market, customer segments, and business goals.

It’s why we think Strategy First, Rewards Second.

matt griffiths. b2b loyalty and incentive expert

Which sales pain points are you trying to solve?

Share of Wallet

Share of wallet is how much B2B customers can spend on necessary business goods and services. Take a greater share with a target-based incentive program.

 

Customer Retention

Create your loyalty program so that it is built around customer retention, value tiers and recognising long-lasting relationships will increase in customer spending.

 

Sales Growth

Grow sales with an incentive program, targeting increased product range or sales growth. Low risk, self-funded models for greater returns.

 

Where We Change Behaviour

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De Lorenzo
JA Russell
Ingram Micro
HP Australia
Carters
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Taubmans
Samsung
Panasonic
Air New Zealand
Coca-Cola