Saver
These participants are ‘points bankers’. They might be saving for a high-value reward, so we deliver campaigns that encourage these customers to redeem their points and celebrate their success.
B2B loyalty program communications must be personalised to each customer.
Our B2B Engagement Loyalty Model (ELM) will give you insights to personalise communications at scale.
Not all customer segments are the same – your loyalty program’s messaging needs to allow for these differences. A well-crafted engagement journey sends compelling messaging that connects with your target audience with unique creative that separates you from your competitors.
Our B2B Engagement Loyalty Model (ELM) will target the right people with the right messages, and achieve your loyalty program and communications goals.
Don’t fall into the trap of sending generic messaging, deliver engaging and personalised messages that create results for your business.
Using the data analytics of Power BI, our B2B Engagement Loyalty Model (ELM) builds customer insights over the length of your loyalty program, allowing constant and timely optimisation to keep your business goals front of mind.
Our model places your customers into loyalty cohorts based on behavioural and transactional metrics giving your loyalty program a powerful and relevant option to communicate based on user needs and the current status a customer has within the loyalty program. With ELM, you can communicate one-on-one with an audience of thousands.
These participants are ‘points bankers’. They might be saving for a high-value reward, so we deliver campaigns that encourage these customers to redeem their points and celebrate their success.
Active users who regularly redeem rewards and earn points are valuable to the program. We create campaigns around potential earnings to recognise and encourage them to strive for more.
It’s tough to keep all your loyalty program participants and loyal customers happy. Customers who are ‘On The Way Out’ usually reduce their spending and earn fewer points – it’s time to win them back!
ELM is built on foundations of utilising customer interactions, points and sales drive data to create insights and build targeted, personalised communications that connect with specific customer segments, improving customer retention and engagement.
The end goal is to provide a higher B2B loyalty program ROI, achieved through increased participant engagement and customer retention.
We help you stay ahead of the competition by providing an edge in customer communication. This creates positive brand advocacy, built from moments all anchored to the outcome – connecting your brand with important moments and integral value in your customer’s eyes.
Nulon are always looking at ways to engage with our customers and support your relationships in meaningful ways that create opportunities for mutual growth. We are extremely pleased with the results of Nulon Xccelerate Rewards. It’s a program like no other in our space and I would highly recommend the 212F.
212F are a proactive, supportive event partner who are responsive to the needs of our business. Our events are always delivered to an exceptionally high standard, and with 212F’s industry experience and amazing support we couldn’t ask for a better event partner in organisation of our annual National Conference.
212F has consistently delivered outstanding products and experiences over the many years and many program incarnations I have worked with them on. They deliver a top-tier experience all round – understanding the business objectives and tailoring the promotion/experience to suit.
212F do an excellent job of managing our rewards program, talking to our partner community – great clear communication, along with an in-depth understanding of our business needs. The engagement, the support, the forward thinking, it’s all been next level and hugely appreciated.
B2B engagement is the way your customers connect with your brand. By increasing the engagement levels and providing meaningful ways to connect with your customers, you can push competitors aside and capture the attention of the market.
Our account management and communications teams will creates a targeted loyalty communication plan for every progrma to ensure B2B engagement is achieved. From point statements, promotional offers and relevant personalised content, effective behavioural communications will deliver on engagement metrics.
Using the power of audience segmentation, our Engagement Loyalty Model (ELM) will place your customers into persona cohorts and provide relevant communications, tailored to the way they engage with your program.
212F provides up-to-date reporting and analytics on your program, which your experienced account manager will provide to help you modify and ensure to guarantee your customers engage with your program – the way you want.
Got questions about B2B incentive & loyalty programs, reward options or travel incentive & events ideas?
No question is too big or too small. We’d love to help you, whether that’s a potential B2B loyalty program design or a delivery of an engaging reward option. Give us a call or fill out the form below and we’ll be in touch soon.
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