Create measurable changes in your customers’ behaviours that improve your business performance by partnering with B2B experts.
212F has been influencing and changing the behaviour of B2B channel sales across New Zealand and Australia since 1996. Our local program strategists and reward experts will create a B2B loyalty or B2B incentive program built around your business and customers, with reward options to drive engagement and success.
Measurable change and behaviours that improve your business performance begin with the right strategy. Building a successful B2B incentive program requires an partner with a complete solution offer and tool kit to deliver, so no matter the business pain points, we focus on you, not the rewards.
It’s why we think Strategy First, Rewards Second.
Your B2B Loyalty, Incentive, and Reward Programs must focus on achieving business objectives.
Rather than rolling out a cookie-cutter program that doesn’t factor in your circumstances, we take the time to understand everything we can before we begin.
We start by building an understanding of your industry and its unique features. With business insights about your customers, team, and pain points, we assemble the foundation of an engagement program that delivers you genuine ROI.
Based on your business insights, we will build a strategic plan unique to your business objectives. The plan will outline your engagement solution-to-be, how your program kicks goals, and most importantly, how to measure the results it set out to achieve.
With a “strategy first, rewards second” approach, our rewards mix will create long-term behavioural change. Whatever you need — Visa Prepaid Gift Cards, Merchandise, or Travel Incentives — supplied through internal management and delivery teams.
Positive customer change can only happen with the right frameworks and foundations for your program.
The pain points your business and sales channel faces are critical pillars of a B2B loyalty and incentive program design. Addressing these is how we make a program succeed.
That’s why our motto is “Strategy first, Rewards second”:
We focus on solving these common business pain points with our B2B loyalty & incentive programs.
Become the greater share of wallet and first choice for customers.
Stop discounting and offer benefits and value for your customers business.
Attract new customers segments with incentives for new sales.
Increase existing customers spend and attract new ones to grow your share.
Recognise your top customers and give them reasons to not test the market.
Increase your mental availability and ensure your brand stays front of mind with customers.
Our B2B loyalty and incentive programs don’t just end with strategy. Our expertise in the field enables us to provide end-to-end management, providing your brand with a direct partner in one of our skilled account managers. Each program will be monitored and reported on by someone who will know your brand and program inside and out, providing in-depth analysis and ongoing support.
Our local teams in both Australia and New Zealand cover the full process end-to-end:
• Creative concept, launch and communications
• Reports, insights and program optimisation
• Day-to-day program management and administration
• Complete reward fulfilment and query handling
Nulon are always looking at ways to engage with our customers and support your relationships in meaningful ways that create opportunities for mutual growth. We are extremely pleased with the results of Nulon Xccelerate Rewards. It’s a program like no other in our space and I would highly recommend the 212F.
212F are a proactive, supportive event partner who are responsive to the needs of our business. Our events are always delivered to an exceptionally high standard, and with 212F’s industry experience and amazing support we couldn’t ask for a better event partner in organisation of our annual National Conference.
212F has consistently delivered outstanding products and experiences over the many years and many program incarnations I have worked with them on. They deliver a top-tier experience all round – understanding the business objectives and tailoring the promotion/experience to suit.
212F do an excellent job of managing our rewards program, talking to our partner community – great clear communication, along with an in-depth understanding of our business needs. The engagement, the support, the forward thinking, it’s all been next level and hugely appreciated.
212F takes a “strategy first, rewards second” approach to B2B loyalty, incentive and reward programs. This means we partner with your brand, understand your channel and customers, and design a program strategy to connect and solve pain points.
212F directly partners with your brand to understand your industry, brand and sales channel. The more information we have the better we can create a tailored incentive program to grow sales or increase your share of wallet.
212F offers tailored B2B sales incentive programs, tailored to your industry, brand and customer channel. Our complete reward mix ensures your incentives have access to merchandise, Visa prepaid cards, travel incentives, experiences or store cards that will motivate your customers to achieve results.
Using our B2B loyalty & incentive program platform, we provide up-to-the-minute analytics and engagement reports, which allow us to monitor and optimise the program as needed, improving engagement and emotional connection.
Got questions about B2B incentive & loyalty programs, reward options or travel incentive & events ideas?
No question is too big or too small. We’d love to help you, whether that’s a potential B2B loyalty program design or a delivery of an engaging reward option. Give us a call or fill out the form below and we’ll be in touch soon.
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