Target Sites
Set, track, and manage performance goals across every dealer location in real time.
Consistent dealer performance is the foundation of OEM success. Authorised dealers carry the brand into the market, influence purchase decisions, and shape the customer experience long after the sale.
Yet results often vary. Sales volumes, customer satisfaction scores, and service retention rates differ across locations. Rival brands, independent workshops, and parallel imports compete for the same customers. Without targeted motivation, even experienced sales and service teams can prioritise short-term gains over long-term loyalty.
Dealer incentive and OEM loyalty programs bring the network together behind measurable goals. They reward high performance, motivate frontline teams, and create reasons for customers to return. The result is stronger retention, consistent delivery, and a network ready to compete in a shifting market.
With tailored program design, powerful reward options, and platforms built for real-time visibility, we help OEMs and dealers overcome these challenges. Our solutions create the motivation, consistency, and engagement needed to keep networks aligned and customers connected throughout the ownership journey.
A well-designed dealer incentive program creates consistent performance across the network. Targets can be shaped to suit each location, ensuring both high-volume metro sites and smaller regional dealers have clear, motivating goals.
Recognition plays a key role in driving results. Acknowledging individual and team achievements fosters a sense of pride and competition, pushing sales staff to go the extra mile. Rewards like badges alongside recognition elements celebrate both effort and success, creating an environment where top performers are celebrated, while others are inspired to improve through a competitive spirit designed to maximise sales output.
Rewarding service bookings, parts and accessory sales, and trade-in activity keeps customers engaged past the initial purchase. This strengthens aftermarket revenue and reinforces brand loyalty at every stage of ownership.
Direct rewards for sales and service teams keep the focus on the behaviours that matter most. Linking incentives to customer satisfaction, upsell activity, and sales targets builds a performance culture that aligns dealer priorities with OEM objectives. Real-time performance tracking and analytics give OEMs and dealer principals the insight to recognise achievements, whether individual or team-based, and act quickly when results are off pace.
The outcome is a motivated network, consistent delivery, and a stronger competitive position, driven by both recognition and performance.
Dealer relationships are long-term investments. A loyalty framework recognises and rewards ongoing commitment, aligning the network with OEM goals year-round.
These programs encourage consistent performance across key measures — from service retention and accessory sales to finance uptake and customer experience. By rewarding sustained success, they build habits that keep dealer priorities and OEM objectives in sync.
Loyalty programs can also incentivise participation in training, product launches, and brand campaigns. Rewarding engagement in these areas improves sales quality, strengthens product knowledge, and ensures the network is ready to represent the brand at its best.
By recognising contribution beyond sales volumes, OEM loyalty programs create a stronger, more connected network. Dealers feel valued as strategic partners, leading to deeper collaboration and a shared commitment to long-term growth.
Incentive travel is one of the most powerful rewards for dealer networks. It creates lasting memories, strengthens relationships through shared experiences, and builds genuine brand advocacy. For top performers, these trips become career highlights — and a reason to keep achieving at the highest level.
High-end merchandise bundles provide tangible recognition for milestone achievements, while prepaid and reloadable gift cards offer choice and flexibility for a broader audience. Together, these rewards cater to every level of performance, from consistent contributors to standout achievers.
As an end-to-end rewards provider, we can source, manage, and deliver catalogues designed exclusively for your dealer network. Every reward is curated to match your audience, ensuring relevance, impact, and ease of fulfilment.
Consistent performance, strong customer retention, and a clear edge over competitors are the hallmarks of a successful dealer network. But with varying results across locations, retention under pressure, and constant competition for every sale, achieving all three takes a targeted, results-driven approach.
We create loyalty and incentive solutions designed around your dealer structure, aligning every level of the network to shared goals. From boosting sales performance to rewarding sustained behaviours and keeping customers engaged, our programs focus on the actions that deliver long-term growth.
Our solutions are backed by tools built to deliver real impact:
Set, track, and manage performance goals across every dealer location in real time.
Turn network performance data into actionable insights that drive improvement.
Keep your dealer network engaged with tailored, relevant messaging.
Deliver curated rewards designed exclusively for your dealer audience.
Our results speak for themselves. We’ve worked with OEMs and dealer networks to design programs that motivate performance, strengthen partnerships, and keep customers engaged across the ownership lifecycle. These initiatives deliver measurable improvements in sales, retention, and network alignment.
Explore case studies, industry insights, and travel reward examples that show how a well-structured program can drive dealer engagement, build lasting loyalty, and secure a stronger market position.
Nulon are always looking at ways to engage with our customers and support your relationships in meaningful ways that create opportunities for mutual growth. We are extremely pleased with the results of Nulon Xccelerate Rewards. It’s a program like no other in our space and I would highly recommend the 212F.
212F are a proactive, supportive event partner who are responsive to the needs of our business. Our events are always delivered to an exceptionally high standard, and with 212F’s industry experience and amazing support we couldn’t ask for a better event partner in organisation of our annual National Conference.
212F has consistently delivered outstanding products and experiences over the many years and many program incarnations I have worked with them on. They deliver a top-tier experience all round – understanding the business objectives and tailoring the promotion/experience to suit.
212F do an excellent job of managing our rewards program, talking to our partner community – great clear communication, along with an in-depth understanding of our business needs. The engagement, the support, the forward thinking, it’s all been next level and hugely appreciated.
Got questions about B2B incentive & loyalty programs, reward options or travel incentive & events ideas?
No question is too big or too small. We’d love to help you, whether that’s a potential B2B loyalty program design or a delivery of an engaging reward option. Give us a call or fill out the form below and we’ll be in touch soon.
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