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Set, track, and manage performance goals across every dealer location in real time.
For manufacturers, the challenge isn’t just producing quality parts; it’s ensuring your products are consistently chosen by retailers and mechanics. Automotive aftermarket loyalty programs provide a structured way to influence those choices and secure stronger positioning across the aftermarket.
With the right program design, you can motivate repairers to prioritise your brand, reward their commitment, and turn everyday sales into lasting preference.
Our role is to help you put the right structure in place. With a program designed around your brand and business, you can strengthen your position in-store, motivate mechanics to reach for your products first, and build ongoing loyalty that turns everyday sales into long-term market share.
We work with manufacturers to deliver loyalty programs that combine personalised communications, seamless reward fulfilment, intuitive program platforms, and actionable data insights. These solutions ensure your brand is front of mind where purchase decisions are made, while giving you the visibility to keep refining and strengthening your position in the aftermarket.
Aftermarket sales are often decided in a split second at the counter or in the workshop. End customers rarely ask for a specific brand, which means the recommendation of the retailer or mechanic dictates which product is supplied. An automotive aftermarket loyalty program gives manufacturers influence at this crucial point of decision, ensuring your products are the ones most likely to be chosen.
By recognising and rewarding ongoing purchasing behaviour, these programs create a clear advantage. Repairers and mechanics see tangible benefits in selecting your brand, which builds preference over time and keeps your products front of mind. Instead of competing on short-term discounts, you’re creating a system that continually reinforces the value of choosing you, while rewarding the customer for that decision.
The outcome is stronger positioning across the channel. Stocking decisions shift toward your products, new ranges gain traction faster, and ongoing loyalty protects share against competitor brands. For manufacturers, a well-designed automotive aftermarket loyalty program transforms everyday sales into sustained growth and long-term customer relationships.
Incentive programs give manufacturers a direct way to influence what mechanics and repairers choose during day-to-day servicing. Set-period promotions can drive attention to specific product ranges, seasonal stock, or new lines, creating immediate reasons for customers to select your brand.
Targets can be built around purchase volumes, category priorities such as filters or braking, or consistent ordering. Mechanics know exactly what they need to achieve, and with rewards tied directly to those actions, they are more likely to reach for your products first.
Sales claims are key, especially when products are sold through distributors and retailers. AI technology can quickly validate these claims, delivering timely results and insights to optimise program effectiveness. A leaderboard feature further boosts engagement by adding a competitive element, while layering promotions on top of a broader loyalty program maintains long-term engagement and drives short-term sales goals.
The strength of an automotive aftermarket loyalty program comes from the rewards it delivers. When mechanics and repairers see that their everyday purchasing decisions can lead to something valuable, behaviour changes quickly.
Rewards must reflect both the time and effort invested by participants. High-value rewards, such as premium merchandise and incentive travel, create a halo effect: when customers talk about what they’ve earned, they are also talking about your brand. That advocacy spreads through workshops, reinforcing preference beyond the individual participant.
Incentive travel takes this a step further. A well-designed trip doesn’t just reward performance, it forges an emotional connection to your brand that lasts long after the experience is over. Customers return motivated, loyal, and proud to be associated with the program that gave them the opportunity.
By offering a balanced reward mix, from accessible options to aspirational experiences, manufacturers can ensure their programs stay relevant to all participants, creating standout moments that drive engagement and long-term loyalty.
Manufacturers face the challenge of securing visibility and preference in a crowded aftermarket. With retailers and repairers choosing between multiple suppliers every day, an automotive aftermarket loyalty program must be supported by the right tools to drive lasting engagement.
The barriers are clear: competing brands push for limited shelf space, mechanics often default to familiar choices, and sales data can be difficult to track across a fragmented channel. The right program structure tackles these issues head-on by combining communication, fulfilment, technology, and data into one cohesive solution. Each element plays a role in keeping your brand front of mind and your products in the customer’s hands.
Our solutions provide that structure, ensuring your products are consistently chosen and your brand remains top of mind.
Set, track, and manage performance goals across every dealer location in real time.
Turn network performance data into actionable insights that drive improvement.
Keep your customer base engaged with tailored, relevant messaging.
Deliver curated rewards designed exclusively for your channel.
Our programs have helped leading manufacturers and distributors secure stronger positioning in the aftermarket. By designing initiatives that reward purchasing behaviour, motivate mechanics and repairers, and build lasting preference, we’ve delivered measurable improvements in sales and channel engagement.
Explore case studies, program insights, and reward examples that demonstrate how a well-structured program can shift customer behaviour, strengthen retailer and repairer relationships, and protect your brand’s market share.
Nulon are always looking at ways to engage with our customers and support your relationships in meaningful ways that create opportunities for mutual growth. We are extremely pleased with the results of Nulon Xccelerate Rewards. It’s a program like no other in our space and I would highly recommend the 212F.
212F are a proactive, supportive event partner who are responsive to the needs of our business. Our events are always delivered to an exceptionally high standard, and with 212F’s industry experience and amazing support we couldn’t ask for a better event partner in organisation of our annual National Conference.
212F has consistently delivered outstanding products and experiences over the many years and many program incarnations I have worked with them on. They deliver a top-tier experience all round – understanding the business objectives and tailoring the promotion/experience to suit.
212F do an excellent job of managing our rewards program, talking to our partner community – great clear communication, along with an in-depth understanding of our business needs. The engagement, the support, the forward thinking, it’s all been next level and hugely appreciated.
Got questions about B2B incentive & loyalty programs, reward options or travel incentive & events ideas?
No question is too big or too small. We’d love to help you, whether that’s a potential B2B loyalty program design or a delivery of an engaging reward option. Give us a call or fill out the form below and we’ll be in touch soon.
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