Automotive Loyalty and Incentive Programs

We know your industry.

Drive Sales, Motivate Dealers, and Build Long-Term Loyalty

Manufacturers and dealers are constantly navigating a tough road. How do you maintain control when the sale often happens through a third party?

Incentives and loyalty programs can’t just focus on closing the deal—they need to fuel ongoing engagement, transforming one-time buyers into loyal brand champions. Whether you’re rewarding performance with sales incentives or building lasting connections with loyalty programs, both approaches drive long-term success, keeping customers and dealers in your corner.

At 212F, we design programs that put you firmly in the driver’s seat. Whether you’re looking to accelerate dealer performance, boost customer retention, or fuel repeat sales, we provide the strategy, technology, and tools to help you stay ahead of the curve and drive sustained growth.

Our solutions are designed to adapt to the ever-changing automotive landscape. With data-driven insights and customizable programs, we ensure every step of the customer journey—from initial sale to service—is an opportunity to build loyalty, increase performance, and shift your business into high gear.

B2B Automotive Loyalty Programs ANZ Automotive Market Incentive Programs

The Struggles for Growth in the Automotive Industry

Even if you’re not dealing with the end customer, they’re the ones driving the decision. When dealerships or resellers control the transaction, you lose visibility and influence over the purchasing process. Without a direct relationship, loyalty becomes transactional, and your brand can get lost in the crowd.

Price wars and intense competition make it harder to maintain healthy margins and retain customers long-term. Without a clear incentive structure, businesses risk losing their competitive edge, as customers chase the next best deal.

Loyalty in the automotive industry is fragile. Without a robust incentive program, customers and partners often make decisions based on price or convenience rather than brand loyalty, leading to lost opportunities for repeat business.

Without a tailored incentive and loyalty program, businesses risk missing out on valuable connections and long-term success. Our solutions help you drive sustained loyalty, build deeper relationships, and stay competitive in a crowded market.

The Right Program for Your Automotive Goals

Your customers are making decisions based on more than just price. Whether it’s engaging dealers, retaining customers, or building loyalty in a competitive aftermarket, the right program makes all the difference.

We design tailored loyalty and incentive programs that tackle your unique challenges head-on. Whether it’s boosting dealer performance or ensuring repeat business, our solutions drive engagement and growth, delivering real, lasting results.

With real-time data and behavioral insights, we help you stay connected with customers and build loyalty that lasts.

Options include:

Proven Results in the Automotive Industry

We put results in the driver’s seat, powering growth at every turn. Discover case studies from automotive brands that have implemented loyalty, incentive, and rewards programs to drive dealer performance, enhance customer retention, and deliver tangible growth. Dive into success stories and gain insights on how targeted programs can create lasting relationships and measurable impact in the automotive sector.

Where We Change Behaviour

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De Lorenzo
JA Russell
Ingram Micro
HP Australia
Carters
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Taubmans
Samsung
Panasonic
Air New Zealand
Coca-Cola

Proven Results, Satisfied Customers

  • nulon removebg preview

    Nulon are always looking at ways to engage with our customers and support your relationships in meaningful ways that create opportunities for mutual growth. We are extremely pleased with the results of Nulon Xccelerate Rewards. It’s a program like no other in our space and I would highly recommend the 212F.

    Tom Murray ● Channel Marketing Manager
  • forty winks removebg preview

    212F are a proactive, supportive event partner who are responsive to the needs of our business. Our events are always delivered to an exceptionally high standard, and with 212F’s industry experience and amazing support we couldn’t ask for a better event partner in organisation of our annual National Conference.

    Melanie Cornelius ● Executive Assistant
  • Rinnai

    212F has consistently delivered outstanding products and experiences over the many years and many program incarnations I have worked with them on. They deliver a top-tier experience all round – understanding the business objectives and tailoring the promotion/experience to suit.

    Fiona Harris ● Marketing & Product Manager
  • HP Blue RGB 150 MD e1728443674213

    212F do an excellent job of managing our rewards program, talking to our partner community – great clear communication, along with an in-depth understanding of our business needs. The engagement, the support, the forward thinking, it’s all been next level and hugely appreciated.

    Kim Mckay ● HP New Zealand

Get in touch.

Got questions about B2B incentive & loyalty programs, reward options or travel incentive & events ideas?

No question is too big or too small. We’d love to help you, whether that’s a potential B2B loyalty program design or a delivery of an engaging reward option. Give us a call or fill out the form below and we’ll be in touch soon.

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