Building a World-Class B2B Customer Loyalty Program

A practical guide for building B2B loyalty in ANZ markets.

At its core, customer loyalty is about fostering strong, lasting relationships with your clients. This remains true in B2B markets, but there are obvious differences between B2B and B2C.

In this guide, we provide an actionable framework tailored specifically for Australian and New Zealand businesses. Whether you’re aiming to improve customer retention, increase share-of-wallet, or drive new sales, our expert insights will help you build a program that aligns with your goals and keeps customers coming back.

Discover how B2B loyalty programs can be adapted to your unique business needs.

Learn the key components of successful B2B loyalty programs, from reward systems to data tracking, and start implementing a program that delivers real results.

See How We’ve Helped Businesses Like Yours

Case studies provide real-world examples of how effective loyalty programs drive success, and we have no shortage of that!

Explore how 212F has helped Australian and New Zealand brands across various industries implement B2B customer loyalty programs that deliver results. From improved customer retention to increased sales, these case studies showcase the practical application of our strategies.

See how businesses like yours have benefited from tailored, high-impact loyalty programs. Our case studies highlight the measurable outcomes and key learnings from programs designed to meet unique business needs.

Proven Results, Satisfied Customers

  • nulon removebg preview

    Nulon are always looking at ways to engage with our customers and support your relationships in meaningful ways that create opportunities for mutual growth. We are extremely pleased with the results of Nulon Xccelerate Rewards. It’s a program like no other in our space and I would highly recommend the 212F.

    Tom Murray ● Channel Marketing Manager
  • forty winks removebg preview

    212F are a proactive, supportive event partner who are responsive to the needs of our business. Our events are always delivered to an exceptionally high standard, and with 212F’s industry experience and amazing support we couldn’t ask for a better event partner in organisation of our annual National Conference.

    Melanie Cornelius ● Executive Assistant
  • Rinnai

    212F has consistently delivered outstanding products and experiences over the many years and many program incarnations I have worked with them on. They deliver a top-tier experience all round – understanding the business objectives and tailoring the promotion/experience to suit.

    Fiona Harris ● Marketing & Product Manager
  • HP Blue RGB 150 MD e1728443674213

    212F do an excellent job of managing our rewards program, talking to our partner community – great clear communication, along with an in-depth understanding of our business needs. The engagement, the support, the forward thinking, it’s all been next level and hugely appreciated.

    Kim Mckay ● HP New Zealand

Where We Change Behaviour

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De Lorenzo
JA Russell
Ingram Micro
HP Australia
Carters
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Taubmans
Samsung
Panasonic
Air New Zealand
Coca-Cola

Get in touch.

Got questions about B2B incentive & loyalty programs, reward options or travel incentive & events ideas?

No question is too big or too small. We’d love to help you, whether that’s a potential B2B loyalty program design or a delivery of an engaging reward option. Give us a call or fill out the form below and we’ll be in touch soon.

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