Driving Sales Growth
Encourage resellers to focus not only on high-demand categories but to actively promote Epson’s Printer and Scanners product ranges.
How a streamlined strategy inked in engagement and kept resellers on a roll.
% Redemption
Activation
With demand for traditional print range declining, Epson needed to refocus efforts on growing sales across its full product range.
During the 2023/2024 program year, customer spend on projectors was nearly three times higher than on Large Format Printers and Business Inkjet Printers and Scanners combined.
The challenge was to help resellers see beyond the big-ticket projector sales and keep Epson’s products on the page—making the brand their first choice for all printing needs.
Encourage resellers to focus not only on high-demand categories but to actively promote Epson’s Printer and Scanners product ranges.
Position Epson as the go-to brand for printing solutions, making it the first name resellers recommend to their customers.
Deliver a program that connects with sales teams, rewards their efforts meaningfully, and makes it easy (and worthwhile) to stay on a roll.
212F designed a program that removed barriers to participation and kept resellers engaged with Epson’s print solutions throughout the year.
Instant rewards for eligible sales
The program was relaunched in June 2025 to remove the previous ‘Gateway’ targets. This change meant resellers could immediately earn reward points on every eligible sale, making it easier to stay motivated and see the benefits of their efforts in real time.
Tailored communications by product category
Resellers received personalised updates and promotions specific to their focus—whether that was Large Format Printers, Business Inkjet Printers and Scanners, or Projectors. This kept Epson’s full product range front of mind and ensured messaging felt relevant.
Expanded reward options to suit all achievers
The program introduced a wider range of reward choices, from the latest tech and sporting gear to travel concierge services for top performers. This mix encouraged both regular engagement and long-term points accumulation, appealing to different types of reseller motivation.
Personalised promotions to sustain interest
Beyond tailored communications, the program included targeted promotions for different reseller groups, designed to spark ongoing engagement and drive incremental sales across all categories.
The Epson Premium Partner Rewards program delivered clear results, showing how the streamlined design and refreshed rewards strategy kept resellers engaged and motivated to sell.
Over 50% of active resellers hit 100% of their sales targets
By removing Gateway targets and enabling instant points on eligible sales, the program encouraged more consistent effort across the reseller base. Almost half of participating resellers reached their full sales goals, a strong indicator of how the right incentive structure can drive performance.
95% of earned points were redeemed
Resellers didn’t just earn points—they used them. This exceptionally high redemption rate reflects the program’s ability to offer rewards that truly resonated, from technology and sporting gear to travel and adventure.
89% of invited customers activated their accounts
High initial engagement showed that the program’s simplified structure and tailored communications worked. Resellers saw immediate value in joining, logging in, and staying connected.
Increased focus on Epson’s full print range
With targeted promotions and personalised communications, the program helped shift attention beyond high-demand categories. Resellers were encouraged to recommend and sell a broader mix of Epson print solutions, supporting overall business goals.
