212F Labs: Engagement and Analytics for B2B Loyalty & Incentive Programs

Our IT partner team that drive Business Analytics for Loyalty & Incentive programs.

Go beyond a standard rewards capability and move to a B2B loyalty and incentive and insights engine.

Insightful Decisions Based on Business Analytics

212F Labs is more than just your program development team or business analytics platform supplier. Our expert data team works with you and your program, from initial design to ongoing performance reviews and optimisations.

The team is in the lab, working to help you build deeper relationships and stay closely connected to customers. We believe data analytics and insights will be crucial to your business success.

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Turning Incentive Program Data into Insights

When we review your program, it’s always with the program objectives, pain points, customer demographics, and critical sales data in mind — making our recommendations and insights relevant to your incentive and reward program.

The 212F Labs team has decades of experience when it comes to designing B2B loyalty, incentive, and reward programs, taking a partner approach throughout the program design and business requirements documentation. This goes all the way through testing and live program deployment, allowing key stakeholders within the business to influence and contribute to the final product.

  • Collaboration

    212F Labs constantly brings innovative and tangible benefits to our client’s programs.

    Finding the right partnerships is critical for ever-evolving business intelligence and data analytics.

  • Data Analysis

    Our internal experts work with your business to visualise your program data with strategy, business intelligence, and analytics, and help understand your participants’ behaviour, recommending steps to drive change.

  • Support

    The 212F Labs team loves client interactions and want your business involved from initial program design.  The planning stage and how the technical build supports a B2B strategically-designed program is critical.

Project Team from Concept to Insight

The 212F Labs team will have a guiding hand during all stages of your loyalty and incentive program build, helping you every step of the way.

Design, implementation and management – we’ll be there to provide analysis, ongoing review, and optimisation to ensure that your program can reach all your business objectives and goals.

  • Program concept design
  • Technical build and documentation
  • Program development and timelines
  • Milestone reports and recommendations

Along with extensive professional support, 212F Labs also approaches development security-first for all production environments. This ensures that your program, platform, data, and more are kept safe in a secure environment.

Loyalty & Incentive Platforms, Tailored to your Business Needs

Our expert internal team at 212F Labs work with your business to build an understand of your needs and customer behaviours to optimise your program to best achieve what you’re setting out to do. With a variety of loyalty solutions and incentive platform options, our team ensures that your needs have the right product, matched with the right strategy and rewards.

Your Incentive and Loyalty Program platform features will include:

  • Status tiers
  • Target tracking graphs
  • Fully branded platform & experience
  • Secure platform hosting
  • Data integrations – API, flat file
  • Quiz & Learning modules
  • Reward catalogues
  • Insight & performance reporting

 

business analytics program platform b2b loyalty b2b incentive

Speak One-on-One in an Audience of Thousands

Not all customer segments are the same – your program’s messaging needs to allow for these differences. Using our Engagement Loyalty Model (ELM), we will arrange your customer base into relevant persona cohorts, allowing targeted, relevant messaging to reach them at the right times.

Generic communications are a shortcut to disengagement – ELM will allow for engaging and personalised messaging that will turn into results for your business.

engagement loyalty model - b2b engagement

Where We Change Behaviour

De Lorenzo
JA Russell
Ingram Micro
HP Australia

Frequently Asked Questions

Get in touch.

Got questions about B2B incentive & loyalty programs, reward options or travel incentive & events ideas?

No question is too big or too small. We’d love to help you, whether that’s a potential B2B loyalty program design or a delivery of an engaging reward option. Give us a call or fill out the form below and we’ll be in touch soon.

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