B2B Solutions: Customer Loyalty, Sales Incentives & Reward Programs

The only B2B Engagement Agency that challenges how B2B incentive, reward, and loyalty programs should work.

Our B2B Loyalty, Incentive and Rewards Solutions

Incentive Solutions Designed for Australia and New Zealand

From enterprise loyalty and incentive programs to targeted sales promotions, we work with you to implement award winning B2B loyalty, incentive, and rewards programs for your Australian and New Zealand customers.

As the largest independent Trans-Tasman agency, our local teams have the B2B solutions and rewards to deliver a programs that create engagement, delivers results and positively changes customer behaviour.

212f b2b loyalty incentive and rewards programs

Dynamic B2B Solutions

Our blend of strategy, proprietary incentive platforms and consultative approach is complemented by the strength of our localised operations.

Whether you want to tap into our full B2B loyalty and reward strategic services or target incentive solutions, we are there to work with you and implement a winning design in Australia and New Zealand.

Together – we change behaviour.

  • Strategic Design Workshops

    Collaborative workshops to create tailored B2B strategies, driving customer engagement, enhance loyalty, and deliver measurable business growth.

  • Data Modelling
    & Insights

    Transform raw data into actionable insights with advanced data modelling, driving targeted strategies and optimising performance.

  • Communications
    Strategy

    Develop targeted strategies to engage your audience, boost loyalty, and drive successful outcomes across customer touchpoints.

  • SaaS Platforms
    Tailored for You

    Custom SaaS solutions tailored to your business needs, providing bespoke platforms for managing B2B loyalty and incentive programs.

  • Custom Rewards
    Mix

    Create a tailored rewards portfolio aligned to your business goals, motivating behavioral change to drive long-term loyalty.

  • Program
    Management

    End-to-end management of your program, ensuring seamless execution and ongoing optimisation in the hands of experts.

B2B Loyalty Programs

Nurturing customer loyalty is essential for B2B companies, as it allows your brand to build long-term relationships and change long-term sales behaviour.

Our B2B loyalty programs will reward customers for current and growth in spend. With a platform that allows for targeted tiering, variable rewards contributions, and insights, our B2B loyalty programs develop stronger relationships and engagement with your customers, and sales channels. With recognition, rewards, and communication all working together to achieve loyalty to your brand.

 

Your B2B Loyalty Program will deliver:

  • Increased Customer Spend
  • Long-term behaviour change
  • Customer retention
  • Segmentation
  • Status Points
  • Insights to enhance business strategies

B2B Incentive Programs

Drive your sales target with more than rebates.

B2B incentive programs are designed to create sales growth impact. Setting achievable targets linked with aspirational rewards that grab the attention of customers and the sales channel to drive sales.  Our incentive programs place your brand front of mind during the purchase decision and offers customers the visual tracking to monitor and plan progress.

 

Your Incentive Program will deliver:

  • Sales growth
  • Share of wallet gains
  • Self-funded options
  • Aspirational Rewards
  • Customer acquisition plans
  • Customer growth

 

 

customer B2B loyalty reach out

Rewards Programs to Drive Results

A B2B rewards program will add that extra value for every customers transaction, earning points that can be exchanged for a wide variety of rewards.

Our reward catalogue is designed to match your customer base and can be customised in thousands of ways, giving your brand a way to resonate with your clients, strengthen value perception and create emotional connections to your brand.

With a merchandise range that stretches from luxury items to everyday essentials, or travelling on tailored travel incentives to seamless, branded digital Visa cards direct to mobile devices, there isn’t a reward we don’t have access to.

rewards programs

Rewards to Deliver your B2B Solution Strategy

Proven Results, Satisfied Customers

  • Nulon are always looking at ways to engage with our customers and support your relationships in meaningful ways that create opportunities for mutual growth. We are extremely pleased with the results of Nulon Xccelerate Rewards. It’s a program like no other in our space and I would highly recommend the 212F.

    Tom Murray ● Channel Marketing Manager
  • 212F are a proactive, supportive event partner who are responsive to the needs of our business. Our events are always delivered to an exceptionally high standard, and with 212F’s industry experience and amazing support we couldn’t ask for a better event partner in organisation of our annual National Conference.

    Melanie Cornelius ● Executive Assistant
  • 212F has consistently delivered outstanding products and experiences over the many years and many program incarnations I have worked with them on. They deliver a top-tier experience all round – understanding the business objectives and tailoring the promotion/experience to suit.

    Fiona Harris ● Marketing & Product Manager
  • 212F do an excellent job of managing our rewards program, talking to our partner community – great clear communication, along with an in-depth understanding of our business needs. The engagement, the support, the forward thinking, it’s all been next level and hugely appreciated.

    Kim Mckay ● HP New Zealand

Frequently Asked Questions

  • 212F has worked with B2B businesses across all industries to great success! Our programs have worked for agricultural, food and beverage, automotive, trade, and distribution businesses, among many others.

  • Sales incentive programs can improve business growth, shift share of wallet, new product ranging or new customer acquisition. If we know your business goals we’ll design a sales incentive to address you specific pain point or business goal. Creating a sales incentive to reinforce the behaviour change you want from your customers.

  • The results from your B2B loyalty program can include increased customer spend, long-term behaviour change, customer retention and segmentation, insights to enhance business strategies, and more!

Get in touch.

Got questions about B2B incentive & loyalty programs, reward options or travel incentive & events ideas?

No question is too big or too small. We’d love to help you, whether that’s a potential B2B loyalty program design or a delivery of an engaging reward option. Give us a call or fill out the form below and we’ll be in touch soon.

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b2b solutions