Loyalty and Incentive Rewards Platform

Build a branded loyalty and incentive destination designed to change behaviour and influence your sales channel.

B2B Loyalty & Incentive Platforms To Engage and Drive Sales

Our B2B loyalty and incentive platform is an all-in-one solution, it is guaranteed to give you the features and integrations required to run a successful loyalty and incentive program.

Allowing your business to engage with customer base effectively, with the insights to ensure your program goals are achieved.

Whether you are looking at a B2B program refresh or just starting out, the platform has all the features needed to drive sales and reward the right behaviours.

  • Point awarding and criteria setting
  • Visual target trackers, progress tables and leader boards
  • Reward catalogues, incentive travel programs and Visa gift card integrations
  • Insights reporting tools and access to customer data and program status
  • Data Integration options, API or direct file transfers

Our platforms are created to fit your business, sales channel and data integration needs. So once you strategy is set, our IT development team at 212F Labs will ensure your platform will meet your requirements, and maximise rewarding customers for their sales efforts.

The B2B Platform Designed for Business Growth.

Loyalty Platform Features

Incentive Platform Features

Built for B2B Loyalty Programs

Our B2B loyalty program software works alongside your existing brand and voice, empowering your businesses to provide value to existing clients while attracting new ones. Our platform enables your business to gain valuable customer insights, optimise your customer experience, and tailor rewards to your audience’s preferences.

Nurturing customer retention and recognising value is essential for B2B loyalty success. Loyalty program benefits that support long-term relationships and change long-term behaviour will leave your customers engaged and advance your business towards desired solutions.


  • Reward Catalogue

    Dynamic reward catalogues for any customer demographic with access to thousands of merchandise options, Visa gift cards and experiences – all tailored to your specific customer groups.


  • Threshold Rewards

    Offer variable rewards and benefits within a program based on annual spend, category or location. Gain growth with status tiers that boost value as customers increase spend.


  • Point Campaigns

    Bonus point campaigns will focus on key selling period, complimenting the ‘always on’ loyalty program offer. Awarding value and targeting rebate engagement and recognise loyalty to your product range.


  • Data Modelling

    Ensuring KPIs and ROI metrics are met over the lifetime of a program. Our data analyst will model your sales data and forecast the measures to deliver success.


  • Branded Destination

    Provide customers with a visually unique B2B loyalty program, custom-made to authentically promote your brand loyalty offers and match tone and marketing output.


  • AI Chat Bot

    Built for customer efficiency, our generative AI chat bots are more intuitive than standard structured bots, with sentiment tracking for live operation escalation.

Built for B2B Incentive Programs

Our sales incentive platform has been built with all the features and modules needed to create an engaging incentive that will drive customers to sales and ROI goals.

With incentive modules and visual trackers, customers will know what they need to achieve and by when to earn the ultimate reward. By rewarding your customers’ repeat purchases and encouraging customers to buy more, your incentive program reinforces customer behaviour to achieve your business goals.

Plan sales growth, build individual targets, track company performance, and measure results all in one simple-to-use platform.


  • Target Tracking

    Annual spend, KPIs or self-funded targets are an engaging, visual solution to drive performance to your end goal. Over key selling periods, you can help customers plan for success by managing how they achieve targets.


  • Leaderboards

    Create the drive to succeed with visual leaderboards. A little healthy competition goes a long way, and our leaderboards are the best option to do that. Restrict or display all the metrics you want as customers strive for the best.


  • Reporting

    Sales performance individual tracking, with updates from daily to monthly. Our platform provides access to reporting tools and dashboards, showcasing points earned, goal progress, leaderboards, and milestone completions.


  • Sales Claim OCR Reader

    Our AI sales claims processing takes the manual time out of invoices verification, speeding up the time to reward your customers and lowering administrative costs.


  • Sales Planner

    The tool to help your sales team help your customers with planning and achieving incentive goals. Reviewing product lines not purchased, as incentive opportunities.


  • Reward Allocation

    When awarding customers with sales teams or other stakeholders, let them share and recognise everyone in the business with reward point allocation.

Where We Change Behaviour

De Lorenzo
JA Russell
Ingram Micro
HP Australia

Frequently Asked Questions

  • 212F works with with numerous different industries across the B2B market whether trade, automotive, food distribution, IT channel or agriculture channels we have delivered incentives that deliver results. Book an introductory meeting today to see how we can help your business solve your pain points.

  • With 212F Labs, our in-house development team can advise how our loyalty and incentive platform can integrate to your internal platforms. We can also create data integrations to consume data for loyalty program point awarding or incentive target tracking.

  • Built around your customers and business outcomes, a loyalty platform can provide segmentation, tailored communications, engagement reports that encourage customers to spend more to earn rewards and status value.

  • Our blend of strategy, proprietary incentive platforms and consultative approach is complemented by the strength of our localised operations. Whether you want to tap into our full B2B loyalty and reward strategic services or target incentive solutions, we are there to work with you and implement a winning design in Australia and New Zealand.

Get in touch.

Got questions about B2B incentive & loyalty programs, reward options or travel incentive & events ideas?

No question is too big or too small. We’d love to help you, whether that’s a potential B2B loyalty program design or a delivery of an engaging reward option. Give us a call or fill out the form below and we’ll be in touch soon.

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