Solve Pain Points
Customer Retention, Sales Growth, or Market Share. A truly impactful B2B loyalty program must ensure that it delivers meaningful business outcomes and customer rewards that engage.
Retain and recognise your customers with B2B loyalty strategies that resonate.
From status tiers to points for every dollar spent. Your customers will find value in your brand loyalty.
Customer Loyalty is hard earned and needs to be maintained.
Loyalty is achieved through a partnership that understands each other and offers benefits to both parties. The B2B market is no different – businesses want to create stronger and more valuable relationships with customers in varied sales channels.
At the heart of every successful B2B loyalty program strategy is a structure to truly understand customers, provide them value, and create emotional connections that build brand mental availability, so you are thought of first time, every time a purchase needs to be made.
This customer centric and sales channel view is where we thrive! Our aim is to bring business and customers closer together. With a B2B loyalty program that will improve customer retention rates, increase share of market, boost engagement, sales growth and deliver a ROI.
We think ‘Strategy First, Rewards Second‘. Our B2B loyalty program design is created from three guiding pillars. We ensure that these are foundational to every program design, so we understand the market, customer interactions, and ultimate sales goals – all critical elements for successful loyalty programs.
Customer Retention, Sales Growth, or Market Share. A truly impactful B2B loyalty program must ensure that it delivers meaningful business outcomes and customer rewards that engage.
Central to the success of a loyalty program is how you and your customers interact. Whether direct sales or through supplier partners, we’ll achieve stronger and more profitable customer relationships.
Whether it’s merchandise, travel incentives, or Visa prepaid cards, we have it all in-house. We ensure we’ll match the right reward mix for your budget and provide a range that will deliver loyalty gains.
Each B2B loyalty program is built to meet the outcomes that every business needs. Never off the shelf, we work to fit your data and specific sales channels with our loyalty modules to really change behaviour.
‘Strategy first, rewards second’, means that we consider rewards an important piece of any B2B loyalty program. Rewards create desire and motivate customers to spend and earn more. As your end-to-end loyalty agency, our relationships with rewards suppliers allow us to offer a wide array of rewards fit for any industry, customer, or program.
Our rewards selection is always tailored to the strategy set out to drive your program, meaning that your reward catalogue will be custom selected to ensure maximum engagement and return.
Our extensive B2B rewards catalogue includes:
Not all customer segments are the same – your loyalty program’s messaging needs to allow for these differences.
With analytics driven by Power BI, our B2B Engagement Loyalty Model (ELM) will build customer insights and place them into relevant loyalty cohorts as they interact with your B2B loyalty program.
This gives you a powerful way to understand your customer base and send offers that are relevant to the individual based on their status within the loyalty program.
Nulon are always looking at ways to engage with our customers and support your relationships in meaningful ways that create opportunities for mutual growth. We are extremely pleased with the results of Nulon Xccelerate Rewards. It’s a program like no other in our space and I would highly recommend the 212F.
212F are a proactive, supportive event partner who are responsive to the needs of our business. Our events are always delivered to an exceptionally high standard, and with 212F’s industry experience and amazing support we couldn’t ask for a better event partner in organisation of our annual National Conference.
212F has consistently delivered outstanding products and experiences over the many years and many program incarnations I have worked with them on. They deliver a top-tier experience all round – understanding the business objectives and tailoring the promotion/experience to suit.
212F do an excellent job of managing our rewards program, talking to our partner community – great clear communication, along with an in-depth understanding of our business needs. The engagement, the support, the forward thinking, it’s all been next level and hugely appreciated.
212F partners with your brand to build a strong understanding of your brand, industry and sales channels, allowing us to offer programs specifically tailored to what your business needs.
212F takes a “strategy first, rewards second” approach to B2B loyalty, meaning that we build a foundational understanding of the pain points your business faces, and then enlists rewards that will help deliver solutions. We are an end-to-end rewards supplier, inclusive of high-end merchandise, exclusive incentive travel experiences, and branded gift cards to let your customers buy exactly what they want.
212F has proudly delivered B2B loyalty and incentive programs for businesses across the Trans-Tasman since 1996. With local offices and rewards offers in each country you are guaranteed to have the best knowledge and service levels for both the Australian and New Zealand markets.
