Solution

Don't just think solution; think strategy and the pain point you want to resolve with your program. We are the only B2B Engagement Agency that challenges how incentives & loyalty programs should work.

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Behavioural Economics in B2B Incentive and Re...
Here's an example of "time bias" reflecting a quirk of long-term memory and the impact it has on how travel rewards are remembered.
Make Targets More in B2B Incentive Programs
Targets are frequently used to achieve customer ROI or manage to a fixed budget and often pop up in travel incentive programs.
Straight to the Pool Room
When we talk about the trophy value of rewards, we refer to the emotional connection evoked every time someone sees, feels or talks about it (much like how a sporting trophy evokes memories of a big game or moment...
Brand-Centric Incentive Programs to Connect a...
Creating a brand-centric incentive program means your program participants engage with you, not the reward.
The IRF 2021 Trends Report
The IRF has published a "The IRF 2021 Trends Report". Here you will find our key take-outs.
Who’s REALLY King?
One of our core philosophies for B2B program design centres on the inclusion of non-cash rewards or incentives to change behaviour. We often discuss the role of cash vs non-cash rewards with clients, and the best ways to use...
Comparing B2B and B2C Loyalty Program Tactics
Customer relationships are central to the success of both B2C and B2B - but the approach to loyalty program design is different.
B2B Reward Choice Doesn't Need To Be Scary!
Picking the "right" reward for a program can feel scary, but it doesn't need to be!
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