Share of wallet determines how much a B2B customer can spend on required business goods and services. Customers can choose where and how much they spend with you or your competitors. You struggle if you're not getting a large enough share of their spending. So the question is, are your rewards program giving you the customer's wallet share you want or need?
This is our Australian website, allowing us to provide an Australian view of B2B Loyalty, Incentives, and Rewards Programs. Please visit our International or New Zealand pages for more relevant local content.
