Driving Sales Growth
Encourage customers to increase their spend with behaviour-focused targets that drive measurable sales growth.
How the JAS Start N Charge program powered up customer spend, reclaimed market share, and made loyalty a key spark for growth.
% Returned Customers
Sales Growth
JAS Oceania was operating in a highly competitive trade environment where market share was being increasingly threatened by aggressive competitors.
This was compounded by inconsistent customer loyalty, making it difficult to foster long-term relationships and predictable sales growth.
Many customers were loyal to competitors, and JAS faced challenges in capturing a larger portion of their spend. Additionally, a lack of visibility into sales trends across different customer tiers left JAS unable to identify key opportunities for growth or pinpoint underperforming areas.
This made it tough to implement strategies that could boost customer engagement and shift spend in their favour.
Encourage customers to increase their spend with behaviour-focused targets that drive measurable sales growth.
Strengthen retention by embedding rewards into customers’ purchasing habits, ensuring consistent and incremental growth.
Steal back market share from competitors with differentiated rewards and transparent performance tracking, making JAS the supplier of choice.
JAS Oceania needed a spark to reignite customer loyalty—and that’s exactly what the Start N Charge program delivered.
Tiered Structure for Targeted Growth
The program’s Gold, Silver, and Bronze tiers were designed to reward customers based on their historical spend. This tiered structure encouraged participants to increase their spend to unlock progressively greater rewards, driving a higher level of engagement and loyalty.
Quarterly Growth Targets
Setting clear growth targets based on customers’ past spending, the program created attainable yet challenging goals. Both base and contribution percentages were used to ensure consistent progress, providing customers with the clarity and motivation to achieve measurable results.
Immediate Reward Redemption
Upon reaching their quarterly targets, participants were able to immediately redeem their rewards, reinforcing the direct link between their efforts and tangible benefits. This quick turnaround kept customers motivated and invested in the program.
Comprehensive Rewards Catalog
The program’s rewards catalog offered a diverse selection, from high-quality merchandise and e-vouchers to Visa cards and travel experiences. This broad range of options ensured that customers could choose rewards that suited their personal preferences and needs, increasing the overall appeal of the program.
Real-Time Sales Tracking
Daily tracking of sales allowed participants to see their progress in real-time, making it easier for them to gauge how close they were to meeting their targets. This continuous feedback loop kept customers engaged and encouraged them to reach their goals.
Ongoing Engagement through Promotions
Monthly promotions were introduced to keep the program fresh and exciting, offering bonus points and additional incentives. These promotions helped maintain momentum throughout the year and ensured that customers remained active and engaged with the JAS brand.
The Start N Charge program exceeded expectations, delivering tangible results that strengthened JAS Oceania’s market position:
30% Customer Increase
The program saw an additional 30% of customers register after launch, helping JAS recover market share that had been lost to competitors. This marked a significant achievement in customer retention and engagement.
35% Sales Growth
With a 35% increase in sales, the program proved its effectiveness in driving revenue by motivating customers to elevate their spend and meet targets.
Reduced Customer Churn
The program not only regained lost customers but also fostered greater loyalty, reducing churn and creating long-term relationships that benefited JAS across the board.
Positive Stakeholder Support
The program was well-received by both customers and key stakeholders within JAS, with strong backing from leadership figures.
Cross-Division Interest
Within JAS’ parent company, Bapcor, the Start N Charge program has been viewed as a success story, with other divisions taking note and closely monitoring its progress for potential adoption.
