Articles written by:

WRITTEN BY:

Matt Griffiths

General Manager Sales & Marketing

Matt is an experienced B2B Loyalty & Incentive program designer with over 20 years working with Australian and New Zealand brands.  Passionate about partnering with businesses to understand specific business and sales pain points, he takes a consultative approach to develop engaging solutions for customers that deliver measurable results.

With an extensive history in navigating complex industries of Trade, IT and Agriculture, every solution will take in consideration your sales channel and customers, and match those with incentive insights and leadings trends.

As an accredited ROI Practitioner, Matt excels at creating loyalty and incentive models that will not only excite and reward your customers, the program design will also return financial gains and become a strong brand in market.

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The Middle Is Where the Margin Lives | B2B L...
Stop over-investing in top-tier accounts. Discover why the mid-tier segment is the true margin engine for sustainable B2B loyalty growth.
Drive Sales and Grow Basket Size Without Slas...
Stop wasting profit margins. Learn how self-funding incentive programs use historical baselines to incrementally drive sales and guarantee a positive ROI.
The Long and Short of Customer Loyalty Programs
Using Binet & Field's landmark study, "The Long and Short of It", we explore how B2B loyalty programs build both brand-building and instant sales activation.
Customer Retention in B2B Loyalty Programs
Every marketer and sales team's role is to acquire new customers and find the best ways to maintain the relationship once it has been acquired.
Calculating ROI for your B2B Loyalty Program
The initial acceptance of a B2B loyalty or incentive program is simple to gain once you've understood the value - calculate your ROI and defend your program!
Hot Travel Destinations for Incentive Travel...
Our travel incentive team have broken down their favourite travel destinations of the last 12 months, and some incredible activities they got to experience!
Breaking Down B2B Loyalty Programs
Explore the essentials of B2B loyalty programs and discover how they can solve business pain points, drive growth, and build stronger customer relationships.
Cultural Immersion: Unique Travel Experiences...
Cultural immersion on a B2B travel incentive experience provides your guests with unique memories to reflect on - and to tie directly to your brand.
Customer Rewards – Trends, Expectations and...
The perspective towards customer rewards and expectations is in flux, especially as loyalty programs become more commonplace in B2B industries.
Tailoring Domestic vs International Travel In...
Location is the biggest decision when planning a domestic or international travel incentive trip, and Australian and New Zealand groups are no exception.
Stepping Up Your B2B Loyalty Program Reward S...
We break down how to improve your B2B loyalty program reward selection, and what your brand can do to directly engage your customers.
Connecting Human Psychology and B2B Loyalty
An understanding of human psychology is the best way to make your B2B loyalty, reward or incentive program excel in the minds of your customers!
Navigating B2B Travel Incentive Budget Challe...
B2B travel incentive budget challenges can be difficult to navigate - that's why we're here to help! With almost 30 years of experience, we change behaviour.
The Amazing Impact of Destination Management...
We explore the traits of successful destination management companies (DMC) and how they can make your incentive succeed!
Driving Growth: The Art of Channel Partner In...
For B2B industries, cultivating strong partner engagement is paramount in competitive markets. Channel sales incentives play a pivotal role - find out how!
Channel Sales Programs & Partnerships
Navigate B2B loyalty trends. Unlock channel sales programs for channel partner success across diverse industries.
Connecting Customer Segmentation and B2B Loya...
Unlock B2B loyalty success by tailoring communications via customer segmentation. Avoid the 'one size fits all' trap for increased engagement and loyalty.
Four Steps for Continued B2B Loyalty Program...
If you're ready to see what an established program can do, come with us as we count down the top 4 tips for continued B2B loyalty program success!
KoruGreen Annual Report – What We Managed t...
We’re wrapping up our Sustainable September Series with the unveiling of the first KoruGreen Annual Report. Read on and find out what we've achieved!
Guide to Sustainable Travel Incentives
With Australia and New Zealand starting to heat up as we bloom into spring, we’re breaking down our guide to sustainable travel incentives.
B2B Elements of Value
Value is an interesting and important term to define in the B2B world. While B2C customers will generally look at value as economic or emotional factors, the term in B2B usage is much broader. Your value can be defined...
Reward Program
Launch a B2B reward program for your business and engage with customers and sales teams. Contact us for a demo and start rewarding in Australia and NZ.
Using the Right Collateral Mix for Incentive...
How do you work out what collateral will really make your channel partners tick when designing an incentive program for your business?
How B2B Incentive Program Design Can Enhance...
Use strategic B2B incentive program design to understand and respond to the psychology factors driving your customers.
Personalisation is the Future of B2B Loyalty...
With the Engagement Loyalty Model, personalised communications and B2B loyalty programs success goes hand-in-hand.
How to Create Unforgettable Event Experiences
Event experiences, meetings and conferences are vital components of a successful business. We'll ensure they are unforgettable events.
Benefits of a B2B Loyalty Program
B2B Loyalty programs can give you customer retention, increased sales, generate new customers and more.
3 Key Elements for a Successful B2B Loyalty P...
Every organisation has one goal – find customers, make them fall in love with the brand, and retain them. A B2B loyalty program does that when designed well!
A Trifecta of Incentive Reward Options
Incentive Reward options will drive true loyalty to your brand. Whatever your need, 212F has the trifecta covered.
5 Easy Steps to Check the Health of your B2B...
5 key areas to address in your B2B incentive program to make it a guaranteed winner and reward customers! 
Channel Partner Engagement 101: Strategies fo...
Channel partner engagement is critical to finding success in any B2B incentive program - read on to find out more!
Incentive Travel to Boost Your Incentive Program
Incentive travel has long been considered the ultimate reward, and aspirational five-star trips influence how incentive programs are designed.
Building Long-Term Loyalty Through Incentive...
Being able to create real customer lifetime value is an important drive in most Incentive Programs in Australia and New Zealand.
Marketing Essentials for B2B Loyalty Programs
B2B Loyalty Programs are a critical motivator for channel partners, so it makes marketing your loyalty program a critical success factor.
Do Merchandise Rewards Programs Actually Work?
Merchandise rewards are something out of the box. Over a long period of time, people can work towards great rewards.
Do Merchandise Rewards Actually Work?
Merchandise rewards are something out of the box. Over a long period of time, people can work towards great rewards.
Is Your Travel Incentive Program Fit to Fly?
The top tips to help you build a successful travel incentive program that will reach sales goals and improve sales rep performance.
Is Your Travel Incentive Program Fit to Fly?
The top tips to help you build a successful travel incentive program that will reach sales goals and improve sales rep performance.
Maximise B2B Engagement with B2C Principles
When designing customer strategies for B2B engagement, many B2C principles can be brought into initial project discussions.
Customer Retention is as Important as Ever
The retention of B2B customers is as vital as it ever has been. It's imperative to recognise their importance to your business.
Customer Retention is as Important as Ever
The retention of B2B customers is as vital as it ever has been. It's imperative to recognise their importance to your business.
Joining Forces - 212F and Incremental
212F & Incremental join forces to become the largest independent B2B Incentive Loyalty, Incentive & Rewards agency locally in Australia and New Zealand.
Personalising your Incentive Program Communic...
So, you’ve launched a points-based rewards program for your business customers. What now?
Personalising your Incentive Program Communic...
So, you’ve launched a points-based rewards program for your business customers. What now?
Elements of an Effective B2B Loyalty Program
B2B loyalty programs are designed to reward customers for buying your products and/or services, and recognise them their loyalty.
Elements of an Effective B2B Loyalty Program
B2B loyalty programs are designed to reward customers for buying your products and/or services, and recognise them their loyalty.
Excellence in Sales Incentive Award - IMA Sum...
We are extremely proud to have won the Sales Incentives category at the Incentive Marketing Association Summit 2021
Engaging Business Customers Through Incentive...
If you work in B2B, you will understand that engaging with partners and business customers requires a completely different approach to B2C.
Behavioural Economics in B2B Incentive and Re...
Here's an example of "time bias" reflecting a quirk of long-term memory and the impact it has on how travel rewards are remembered.
Behavioural Economics in B2B Incentive and Re...
Here's an example of "time bias" reflecting a quirk of long-term memory and the impact it has on how travel rewards are remembered.
Make Targets More in B2B Incentive Programs
Targets are frequently used to achieve customer ROI or manage to a fixed budget and often pop up in travel incentive programs.
Straight to the Pool Room
When we talk about the trophy value of rewards, we refer to the emotional connection evoked every time someone sees, feels or talks about it (much like how a sporting trophy evokes memories of a big game or moment...
Brand-Centric Incentive Programs to Connect a...
Creating a brand-centric incentive program means your program participants engage with you, not the reward.
Brand-Centric Incentive Programs to Connect a...
Creating a brand-centric incentive program means your program participants engage with you, not the reward.
The IRF 2021 Trends Report
The IRF has published a "The IRF 2021 Trends Report". Here you will find our key take-outs.
Who’s REALLY King?
One of our core philosophies for B2B program design centres on the inclusion of non-cash rewards or incentives to change behaviour. We often discuss the role of cash vs non-cash rewards with clients, and the best ways to use...
Comparing B2B and B2C Loyalty Program Tactics
Customer relationships are central to the success of both B2C and B2B - but the approach to loyalty program design is different.
Comparing B2B and B2C Loyalty Program Tactics
Customer relationships are central to the success of both B2C and B2B - but the approach to loyalty program design is different.
B2B Reward Choice Doesn't Need To Be Scary!
Picking the "right" reward for a program can feel scary, but it doesn't need to be!
Cutting through the “dark art of analytics...
For most when the discussion of the how, what and where it all happens often leads to blank faces or nods in agreement. But the insights and trends analytics bring, we can take actions from those!
Considerations When Choosing The Right Incen...
How do you make sure you choose the right reward? Start with these thoughts on different reward options. Merchandise, Branded Cash or Travel?
Merchandise Rewards Add Resilience To Sales C...
Let's explore the ways that adding merchandise rewards can add resilience and value to your sales channel incentive program.
Merchandise Rewards Add Resilience To Sales C...
Let's explore the ways that adding merchandise rewards can add resilience and value to your sales channel incentive program.
Merchandise rewards are back in style!
Whether this has been a new strategy or temporary transition from travel incentives, merchandise isn’t seen as the old school reward choice anymore.
Data Analytics in B2B Sales Incentives - How...
Data analytics may seem nerdy, but they're used frequently in a B2B sales incentive context. Find out more!
Put your Brand First with Trophy Value
Moments of triumph are etched into everyone’s memories. A successful B2B incentive program can give that same feeling!
ROI in B2B Loyalty and Incentive Programs
Like most other business initiatives, incentive programs can’t escape being assessed by ROI. Stakeholders want to see how a program’s performed against certain indicators, which helps forecast future success (or failure).
ROI in B2B Loyalty and Incentive Programs
Like most other business initiatives, incentive programs can’t escape being assessed by ROI. Stakeholders want to see how a program’s performed against certain indicators, which helps forecast future success (or failure).
B2B Incentive Programs in Times of Recovery
How can your B2B incentive program adjust and help in times of recovery?
Ideas to navigate a grounded travel incentive
Now that you cannot rely on travel to reward and engage with your customers and network there are other options that are just as effective as travel incentives.
Who Should You Target with Your B2B Incentive?
B2B incentive strategies aim to engage and reward business clients - but who in your distribution channel should your B2B incentive target?
ROI Backs Your Program
“Show us the ROI!” … C-level demands, and finance supports the request, saying that based on current sales trends, no additional budget or investment is available this year.
Emotional Connections through Merchandise Rew...
Merchandise rewards create an emotional connection and sense of achievement between your brand and customers.
Improving B2B Customer Engagement with Your B...
Want to know more about the benefits of B2B customer engagement? You've come to the right place!
B2B Incentive Strategy Isn't Built Rewards First
The proverbial dangling of a carrot is commonly understood as an effective way to influence human behaviour and motivate someone. But don't think it's right.
B2B Marketing in the Age of the Customer
B2B companies have historically ignored customer engagement as a marketing priority. As business customers change, will you be able to satisfy them?
Engage Sales Teams to Achieve Business Targets
What is one goal that every business in Australia strives to achieve?
Build Profitable Relationships With Your Chan...
Most performance (and therefore profit) issues stem from a lack of trust and not aligning objectives early on.
How Strategy Can Help Make The Most Of B2B Ch...
To be able to structure a high-value strategy, building good relationships with channel partners is important and helpful.
Why Do Channel Partners Respond To Rewards?
Today's business environment moves quickly, so rely on a network of channel partners to generate sales and boost growth in new markets.