How many conversations did you have this year about protecting your margins? In 2025, as operational costs climbed, the pressure to compete on price became immense. But for leaders across Australia and New Zealand, the race to the bottom was a battle nobody could truly win. It eroded profits, devalued products, and put long-term customer relationships at risk.
The smartest players chose to ask a different question: “How do we make our brand the indispensable choice, regardless of price?”
The answer was to build loyalty. The most successful companies invested in B2B loyalty solutions ANZ to create genuine value, reward partnership, and build a moat around their most important asset: their customers.
In 2025, our commitment was to help you answer that question. As the leading authority on loyalty and incentives in the region, we invested heavily in developing a comprehensive library of resources. This playbook is a showcase of that work; from first-of-its-kind market research to deep-dive strategic guides, all built on our unmatched expertise in the ANZ market.
Let’s explore the strategies that delivered real results.
Every dollar of your budget needs to deliver a return. In a tight market, you can’t afford to guess which strategies will work—you need to know. To answer this critical need, we partnered with the internationally-renowned University of Melbourne to produce a landmark piece of research, the first of its kind focused squarely on the Australia-New Zealand market.
The ANZ B2B Loyalty Report provides a data-driven snapshot of what top-performing companies are actually doing to succeed. It delivers an unfiltered view into the budgets, priorities, and strategies that are defining the competitive landscape.
One of the most compelling insights was a stark confirmation of market priorities: over 70% of surveyed businesses named customer retention as their #1 focus for 2026. As the cost of acquiring new customers continues to rise, this finding proves that the most profitable growth comes from investing in the clients you already have. The report gives you the data to make that case internally and the blueprint to execute it effectively.
Build your 2026 strategy on data, not assumptions. Get your complimentary copy of the ANZ B2B Loyalty Report here.
A loyalty strategy is not one-size-fits-all. The incentives that motivate a construction supplier are fundamentally different from those that drive an IT reseller. Using the wrong tool for the job leads to wasted budget and disengaged partners. Our comprehensive Industry Solutions Guide was created to eliminate that guesswork.
This guide dives deep into the specific challenges and opportunities within key B2B sectors across Australia and New Zealand. It provides clear, actionable recommendations on which loyalty and incentive structures are proven to deliver the best results for your unique market—from trade and manufacturing to professional services and automotive.
For example, you’ll find analysis on why a points-based rewards program can be a game-changer for driving repeat business in the electrical wholesale industry, while a tiered rebate structure is often more effective for high-value channel partners in technology. The guide gives you the strategic insight to select the perfect fit.
Stop deploying generic programs and start targeting what works.
What was the single biggest hurdle your business faced in 2025? Was it the constant pressure to drive sales growth, the struggle to keep your best customers from drifting to competitors, or the challenge of keeping your channel partners engaged?
This year, we tackled these issues head-on. Our Pain Points Explained series serves as a playbook for solving the five most critical challenges we see impacting businesses across the ANZ region. Each article provides a clear diagnosis of the problem and, more importantly, lays out a step-by-step strategic response.
We break down the root causes of issues like declining customer retention and provide actionable frameworks to reverse the trend. The series is designed to move you from identifying a problem to building a compelling business case for the solution.
Turn your biggest business challenge into your greatest strategic advantage.
Once you have diagnosed a core business challenge, the next step is to design a targeted and effective response. Our comprehensive library of Loyalty & Incentive Guides was developed to serve as your blueprint for action, turning strategy into execution.
Whether you are exploring the fundamentals of B2B loyalty for the first time or you are a seasoned professional looking for advanced tactics, these guides provide the necessary depth. They equip you with the knowledge to select the right program structure, forecast ROI, and build a powerful business case to get buy-in from your internal stakeholders.
Become the loyalty program expert in your organisation.
What truly motivates your top customers? While financial incentives are effective, they are quickly spent and forgotten. A truly exceptional, money-can’t-buy experience, however, creates a lasting emotional connection that builds powerful brand advocacy.
To help you spark inspiration, we launched our 2025 Travel Incentive Calendar. This curated resource showcases a year of unforgettable international and domestic events and destinations, providing the ideas you need to design a travel incentive program that becomes the ultimate prize. From the thrill of major sporting events to the exclusivity of world-class resorts, the calendar is your guide to what’s possible.
Incentive travel is one of the most powerful tools in the ANZ B2B loyalty solutions toolkit because it delivers a return far beyond the trip itself. It fosters deep relationships, rewards outstanding performance in a tangible way, and becomes a story that your top achievers will share for years to come.
Start planning a truly motivating reward for your top performers.
Ultimately, a strategy is only as good as the results it delivers. While we’ve discussed the “how,” it’s the “what” and the “why” that truly matter: what our partners achieved, and why it’s made a tangible difference to their bottom line.
Throughout 2025, we continued to update our library of client success stories, showcasing the real-world impact of a well-executed loyalty program. These aren’t just theoretical outcomes; they are concrete achievements from businesses across the region.
From helping a leading animal health brand achieve a 179% increase in sales growth to enabling a major automotive client to reach 98% customer retention, these case studies demonstrate the power of effective B2B loyalty solutions ANZ. They provide the hard evidence and the inspiration to build a business case for your own program.
See the proof for yourself and discover what’s possible.
For leaders who want to move beyond the fundamentals and explore the future of customer loyalty, we created Engage magazine. In 2025, we launched our sixth issue, packed with exclusive interviews and forward-thinking strategies.
In Engage 6, we hand the microphone to industry leaders from Capricorn Society, Panasonic Air, and Bulla. In our Business Leader Insights feature, they share firsthand how they have reshaped their business strategies in the wake of their loyalty and incentive program results, detailing the profound impact on their customers, their markets, and their bottom line.
The issue also tackles the big strategic questions. “The Long and Short of Customer Loyalty” applies the renowned marketing effectiveness principles of Binet and Field to loyalty program design, exploring how to balance short-term sales activation with long-term brand building. In “Rethinking Convenience,” we challenge a popular industry assumption, asking whether completely frictionless rewards are creating a dangerous distance between a brand and its customers.
While you sign up for the new issue, you can also explore our digital archive and get free, instant access to all five previous issues of Engage.
Dive into the latest thinking from the forefront of B2B loyalty.
Sometimes, the best way to understand a complex strategy is to see it explained. For the visual learners in your team and those who prefer a dynamic format, we were thrilled to launch the official 212F YouTube Channel in 2025. The channel is already home to a series of short, easy-to-understand video guides that break down the basics of loyalty and incentive programs, making these powerful concepts accessible to everyone.
We designed these videos to be more than just educational content; they are a tool for you to use internally. Need to get your sales team up to speed on a new incentive structure or explain the value of a channel loyalty program to your leadership team? A clear, concise video is the perfect shareable asset to build consensus and get buy-in. It empowers you to be the expert and champion these strategies within your organisation.
This is just the beginning. In 2026, our YouTube channel will become a key destination for expert interviews, deep-dive analyses, and a closer look at the client success stories we’ve shared. We’re bringing our insights to life, one video at a time.
The path to growth in 2025 wasn’t straightforward. But as we’ve explored, the common thread linking the most successful businesses was a strategic commitment to customer loyalty. It’s the moat that protects you from price wars and the engine that drives sustainable, long-term success.
From the foundational data in our ANZ B2B Loyalty Report to the actionable frameworks in our guides and the undeniable proof in our client success stories, our focus has been on equipping you with the tools you need to win. These resources represent our ongoing commitment to the ANZ market and our belief that the right loyalty strategy is the smartest investment you can make.
Ready to make loyalty your competitive advantage in 2026?
