Customer Data

We break down how to improve your B2B loyalty program reward selection, and what your brand can do to directly engage your customers.

Growth can be a tricky thing, especially in the B2B sphere. Once you’ve nailed your brand, audience, and product, one would expect that sales would just come flowing, wouldn’t you? However, it isn’t really that simple. A successful B2B...

Use strategic B2B incentive program design to understand and respond to the psychology factors driving your customers.

There are three key considerations for a successful program. B2B Incentive & Reward programs must look at "strategy first, rewards second", "Share of Wallet" and "Data Analyitics"

For most when the discussion of the how, what and where it all happens often leads to blank faces or nods in agreement. But the insights and trends analytics bring, we can take actions from those!