Personas & Data Analytics

Building customer personas allows your organisation to create content for specific customer groups. Combined with personalisation, it maximises the effectiveness of your brand’s marketing strategy. Today’s marketing needs to be geared toward THE customer, not A customer.

Personalising your Incentive Program Communic...

So, you’ve launched a points-based rewards program for your business customers. What now?

Behavioural Economics in B2B Incentive and Re...

Here's an example of "time bias" reflecting a quirk of long-term memory and the impact it has on how travel rewards are remembered.

Behavioural Economics in B2B Incentive and Re...

Here's an example of "time bias" reflecting a quirk of long-term memory and the impact it has on how travel rewards are remembered.

Comparing B2B and B2C Loyalty Program Tactics

Customer relationships are central to the success of both B2C and B2B - but the approach to loyalty program design is different.

Cutting through the “dark art of analytics�...

For most when the discussion of the how, what and where it all happens often leads to blank faces or nods in agreement. But the insights and trends analytics bring, we can take actions from those!

Data Analytics in B2B Sales Incentives - How...

Data analytics may seem nerdy, but they're used frequently in a B2B sales incentive context. Find out more!

Who Should You Target with Your B2B Incentive?

B2B incentive strategies aim to engage and reward business clients - but who in your distribution channel should your B2B incentive target?

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