Personas & Data Analytics

Building customer personas, combined with personalisation, Personas & Data Analytics plays a critical role in your brand’s loyalty program marketing strategy.

Comparing B2B and B2C Loyalty Program Tactics

Customer relationships are central to the success of both B2C and B2B - but the approach to loyalty program design is different.

Cutting through the “dark art of analytics�...

For most when the discussion of the how, what and where it all happens often leads to blank faces or nods in agreement. But the insights and trends analytics bring, we can take actions from those!

Data Analytics in B2B Sales Incentives - How...

Data analytics may seem nerdy, but they're used frequently in a B2B sales incentive context. Find out more!

Who Should You Target with Your B2B Incentive?

B2B incentive strategies aim to engage and reward business clients - but who in your distribution channel should your B2B incentive target?

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