Automotive Incentive Programmes

Your dealer incentive programmes can be designed to drive sales growth and enhance brand loyalty by rewarding outstanding performance within the industry.

Driving Growth via Automotive Incentive Programmes

  • Target Sales Growth

    Whether you’re looking for growth on top of last year’s figures or seeking a baseline with incremental gains, a targeted sales incentives with specific sales targets can encourage more sales.

  • Acquire Customers

    Often your customers will need a reason to switch. If your product range is similar to competitors on price, quality and range, a target growth incentive can be the reason to change their share of wallet.

  • Product Ranging

    The width of a product range held within your incentive programs is a critical element of sales growth. Implementing a program promotion around high-margin product families is essential.

Customised B2B Automotive Incentive Programme Platforms

Our sales incentive platform is custom-built to your brand and customer’s needs. It has all the features and modules needed to create an engaging incentive that will drive customers to sales and ROI goals.

With incentive modules and visual trackers, your customers will know what they need to achieve and when to earn their ultimate reward. By rewarding your customers’ repeat purchases and encouraging customers to buy more, your incentive program reinforces customer behaviour to achieve your business goals.

Plan sales growth, build individual targets, track company performance, and measure results in one simple-to-use platform.

  • Leaderboards

    Create the drive to succeed with visual leaderboards. Healthy competition goes a long way, and our leaderboards are the best option to do that. Select the metrics to display as customers strive for the top.

  • Threshold Rewards

    Offer variable rewards and benefits within a program based on annual customer spend, category or location. Gain incremental growth with status tiers that boost value as your channel partners increase their spend.

  • Data Modelling

    Easy-to-use displays that ensure KPIs and ROI metrics are met over the lifetime of a program. Our data analysts will model your sales data and forecast the measures required to deliver success.

The B2B Automotive Sales Channel

automotive incentive program

Incentivising Dealers with a Sales Incentive Programme

There are two primary levers available to brands when seeking to influence a change amongst your dealers, resellers and other customers; you can incentivise the act of achieving growth targets within a set timeframe or reward their loyalty with an always-on points-based system. Each option has specific functions to solve specific issues plaguing your business:

  • Sales channel incentives. Sales targets = Rewards
  • Sales channel loyalty. Points per purchase = Rewards

Which is right for your business?

Our automotive industry program design approach is “strategy first, rewards second”. We take the time to understand your sales channel and determine which model will work best with your business goals and objectives to solve your current pain points.

We’ve Provided 4:1 ROI on Automotive-Industry Incentive Programmes

The automotive industry seeks customers for life. When a customer buys a car, you want them coming back for the lifetime of the vehicle – repairs, services, after-market needs. This stands true for all channels of the industry – wholesalers, distributors, dealers or aftermarket sales. Using a bespoke designed B2B dealer automotive incentive programme, you can capture attention and secure growth from any of these customers.

Your program will simultaneously achieve two important business goals: building strong relationships with partners and driving an increase in sales. By using a target-based incentive program to drive dealers, floor staff and resellers towards achieving sales goals, you can grow your margins and reward your top performers at the same time.

Here are some of the benefits that you can find through launching your own incentive programme:

  • Motivating dealers during slow times and in competitive markets
  • Managing inventory and promoting new products
  • Strengthening relationships with dealers and resellers
  • Aligning interests between industry customers
  • Driving growth through competitive competitions design to reward top performers

 

automotive incentive program

Where We Change Behaviour