Define Your Goals<\/h3>\n
The first step when planning out your creative incentive travel group experience is to effectively define what you want to achieve with the program. This is where our expert travel team always starts with clients, and it shouldn\u2019t come as a surprise as to why!<\/p>\n
Whether you want your guests to come back relaxed, impressed, or reflective of the culture will have a huge impact on the way you plan your program, and the planning will change based on what feeling you want your guests to have upon their return.<\/p>\n
Plan for Downtime<\/h3>\n
It\u2019s an easy mistake to make, but one of the biggest errors that can be made on a corporate incentive travel<\/a> experience is to not allow downtime. It makes sense \u2013 you want to provide an incredible experience for your guests, so you would understandably want to jam-pack the itinerary with as many amazing things as possible!<\/p>\n However, you need to allow time for the guests to do things on their own, and to unwind. If you\u2019ve got them active all the time, they\u2019ll come back exhausted, and won\u2019t have had time to process the amazing experiences they\u2019ve had \u2013 meaning you may undo the goodwill you generated by bringing them along!<\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\t\t This might seem simple, but one of the biggest reasons to create a travel incentive group program is for the \u2018trophy value\u2019 that it can provide your brand. \u2018Trophy value\u2019 is the name we use for a phenomenon (also known as the Halo Effect) where customers will associate positive brand sentiment with a specific milestone or achievement associated with that brand.<\/p>\n\n\n\n We see this a lot with our B2B loyalty and rewards programs \u2013 and it definitely works with a travel incentive program!<\/p>\n\n\n\n We all look back fondly on our favourite holidays \u2013 the fun, the food, the sights, and sounds \u2013 and by creating a corporate incentive travel program, your brand can gift that to your most loyal and high-value customers and have them connect those memories with your brand!<\/p>\n\n\n\n Memorable should go beyond just the trip, though \u2013 by implementing exclusive experiences within the program, you can ensure that your customers will have something to take back with them, and more importantly, something to share with their friends, family and colleagues, all while mentioning your brand!<\/p>\n<\/div>\n<\/div>\n\n\n\n Food and drink can be a great way to have your guests interact with the culture! Make sure to take consideration into planning your meals.<\/p>\n\n\n\n This can be a two-pronged approach, as a fantastic meal can stay with us (which leads into our next point), but a large dinner with all your guests can be a great way to build rapport and relationship, giving you one-on-one time with the people you value enough to take on the trip with you!<\/p>\n\n\n\n We\u2019ve been finding incredibly positive responses to a lot of the educational incentive travel programs we\u2019ve been planning for our clients lately!<\/p>\n These move away from a traditional \u2018incentive rewards\u2019 platform, and instead look to the future, providing tangible benefits through professional development opportunities while still creating a legacy event that is difficult to be replicated by competitors.<\/p>\n A recent example of this was created by our NZ travel team, who put together an unbelievable incentive travel program, working closely with top US universities and Ivy League business schools. They worked closely with the clients, putting together an initiative that aligned with their business plan to produce results that tied into the industry and business plan.<\/p>\n By creating an educational program, you can provide bespoke, aspirational activities that allow the clients\u2019 guests to take home both a once-in-a-lifetime experience that also provides them with information and skills that can help them in their jobs once they return back home.<\/p>\n <\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\t\t 21<\/b> % Over Target | 4:1<\/b> ROI<\/p>\n\n\t\t\t<\/div>\n\n\n\n\t\t\t\t \n\t\t\tHow do you compete in a wholesale market where your dealer network can access your brands at a cheaper price? It\u2019s like competing with yourself \u2013 it\u2019s a Race To Win!\t\t\t<\/p>\n\t\t<\/div>\n\t\t<\/div>\n\n<\/a>\t\t\t \t<\/div>\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n More and more businesses are recognising the responsibility they carry for improving the world we live and work in, which is why we\u2019re noticing an increase in corporate social responsibility platforms in clients.<\/p>\n\n\n\n These CSR initiatives can very easily be rolled into a travel incentive program at varying levels \u2013 from the whole concept of the trip, down to making charity efforts throughout the program.<\/p>\n\n\n\n Our favourite example of this is a trip we did a few years back, where a group went to New York, bringing along a Weber and some snags and salads to create an authentic AU\/NZ BBQ in the Bronx. They created an entire cookout, donating the BBQs to charity once they were done, alongside managing to raise $5,000 USD to be donated to the NYPD.<\/p>\n\n\n\n This is something that we feel passionate about, which is why we launched our KoruGreen commitment<\/a> in 2022. Considering that travel incentive programs are all about sharing the beauty of our planet with one another, it\u2019s important to do what we can to ensure we can leave it in a good place.<\/p>\n<\/div>\n\n\n\n\n\n\n\t\tGuide to Sustainable Travel Incentives\t\t<\/h5>\n\t\t
\n\n\n\t\tHow to Create Unforgettable Event Experiences\t\t<\/h5>\n\t\t
Make It Memorable<\/h2>\n\n\n\n
![\"Malta](\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/iStock-900718202-1-1024x683.jpg\")
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<\/figure>\n<\/figure>\n<\/div>\n\n\n\nDeal With Meals<\/h2>\n\n\n\n
\nGet Educational\n<\/h2>\n\n<\/div>
\n\t\t3M Australia\t<\/h4>\n\t\t\t
Corporate Social Responsibility<\/h2>\n\n\n\n
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<\/figure>\n\n\n\n![\"koru](\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/shutterstock_2154479775-1024x768.jpg\")
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