{"id":718,"date":"2021-01-13T09:08:00","date_gmt":"2021-01-12T22:08:00","guid":{"rendered":"https:\/\/new212fprod.wpenginepowered.com\/nz\/three-rules-of-thumb-for-a-successful-2021-b2b-incentive-rewards-program\/"},"modified":"2025-02-10T15:39:58","modified_gmt":"2025-02-10T02:39:58","slug":"three-rules-of-thumb-for-a-successful-2021-b2b-incentive-rewards-program","status":"publish","type":"post","link":"https:\/\/212f.com\/nz\/insights\/three-rules-of-thumb-for-a-successful-2021-b2b-incentive-rewards-program\/","title":{"rendered":"Three rules of thumb for a successful 2021 B2B Incentive &amp; Rewards Program"},"content":{"rendered":"\n<p>Three rules of thumb for a successful 2021 <a href=\"https:\/\/212f.com\/our-b2b-sales-approach\/\">B2B Incentive &amp; Rewards Program<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"36\" src=\"https:\/\/212f.com\/wp-content\/uploads\/2020\/07\/white-line-1024x36.png\" alt=\"\" class=\"wp-image-273\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/212f.com\/insights\/b2b-incentive-strategy-isnt-built-rewards-first\/\" target=\"_blank\" rel=\"noreferrer noopener\">1) STRATEGY FIRST &#8211; REWARD SECOND<\/a><br>Are you dangling that tried and tested carrot \u2018\u2019again\u2019\u2019 to hit your sales volumes or are you addressing a sales pain point? Plan for a robust, long-term engagement strategy that meets a different set of equally critical business objectives, year after year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"36\" src=\"https:\/\/212f.com\/wp-content\/uploads\/2020\/07\/white-line-1024x36.png\" alt=\"\" class=\"wp-image-273\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/212f.com\/how-much-of-the-wallet-share-is-spent-with-you\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">2) SHARE OF WALLET<\/a><br>How much do customers spend with you? If your program doesn\u2019t have a strategic design with share of wallet at the forefront, then your competitor\u2019s program undoubtedly will.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"36\" src=\"https:\/\/212f.com\/wp-content\/uploads\/2020\/07\/white-line-1024x36.png\" alt=\"\" class=\"wp-image-273\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/212f.com\/whats-the-point-of-analytics-in-relation-to-b2b-sales-and-how-to-start-taking-advantage-of-it\/\" target=\"_blank\" aria-label=\"3) DATA ANALYTICS (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">3) DATA ANALYTICS<\/a><br>Identify valuable customers in your data that influence decisions and improve ROI. Turn insights into offers that delight customers that make them stick to your product or brand. Communicate with customers on a one-to-one level, online and offline, and watch their value soar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"36\" src=\"https:\/\/212f.com\/wp-content\/uploads\/2020\/07\/white-line-1024x36.png\" alt=\"\" class=\"wp-image-273\" \/><\/figure>\n\n\n\n<p><strong>212F can help you leverage your data, increase your share of wallet, and plan a successful incentive and <a href=\"https:\/\/212f.com\/nz\/rewards\/\">B2B rewards program<\/a> and New Zealand. <\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/212f.com\/nz\/contact\/\" class=\"rank-math-link\">Contact us<\/a> for a chat and to learn more about how we could help you plan your B2B customer engagement strategy this year.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are three key considerations for a successful program. B2B Incentive &amp; Reward programs must look at &#8220;strategy first, rewards second&#8221;, &#8220;Share of Wallet&#8221; and &#8220;Data Analyitics&#8221;<\/p>\n","protected":false},"author":5,"featured_media":719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,15,16,20,38],"tags":[9,17,18,23,70,71,72],"class_list":["post-718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pain-point","category-sales-growth","category-share-of-wallet","category-solution","category-customer-personas-data-analytics","tag-b2b-incentives","tag-customer-data","tag-share-of-wallet","tag-b2b-reward-programs","tag-data-analysis","tag-incentive-program-strategy","tag-strategy-first-rewards-second"],"acf":[],"_links":{"self":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/posts\/718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/comments?post=718"}],"version-history":[{"count":0,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/posts\/718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/media\/719"}],"wp:attachment":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/media?parent=718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/categories?post=718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/tags?post=718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}