{"id":1584,"date":"2019-12-05T14:49:22","date_gmt":"2019-12-05T03:49:22","guid":{"rendered":"https:\/\/new212fprod.wpenginepowered.com\/nz\/insights\/b2b-customer-engagement\/"},"modified":"2025-02-10T16:15:03","modified_gmt":"2025-02-10T03:15:03","slug":"b2b-customer-engagement","status":"publish","type":"post","link":"https:\/\/212f.com\/nz\/insights\/b2b-customer-engagement\/","title":{"rendered":"Improving B2B Customer Engagement with Your B2B Program"},"content":{"rendered":"\n

Increased sales, improved brand recognition, a better reputation in your sales channel and business-customer loyalty are just some of the benefits of implementing a B2B customer engagement program.<\/p>\n\n\n\n

If you\u2019re not reaping these rewards, then your engagement incentive and B2B rewards program<\/a> needs a pick-me-up.<\/p>\n\n\n\n

We take a look at some winning strategies that improve B2B customer engagement:<\/p>\n\n\n\n

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Find out more<\/a><\/div>\n<\/div>\n\n\n\n
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\n1. Monitor Customer Satisfaction\n<\/h2>\n\n<\/div>

You can\u2019t implement strategies to improve B2B customer engagement without knowing what your existing customers think, so monitoring their satisfaction is crucial.<\/p>\n

Don\u2019t just do this when their purchases slow down or completely stop. Do it at key points throughout the business relationship \u2013 every quarter, after their first month of purchases during your incentive program, when they receive their first program reward, and so on. This will allow you to see if their level of engagement changes and what may affect it.<\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\t\t

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\n\n\n\t\tConnecting Human Psychology and B2B Loyalty\t\t<\/h5>\n\t\t
An understanding of human psychology is the best way to make…<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n\n
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\n2. Segment Your Customers\n<\/h2>\n\n<\/div>

Your sales partners and customers will have different levels of contribution to your business. Whether that is in terms of moving volume or budget contribution.<\/p>\n

Consider offering each segment different rewards when implementing an incentive program. Each segment
\nwill be enticed by different rewards. Someone who has done a lot for your business would naturally expect some reciprocity in the relationship.<\/p>\n

Rewards need to be commensurate with their efforts, so you must tailor your program to each segment.<\/p>\n

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3. Touch Base with Disengaged or Lapsed Customers<\/h3>\n

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It\u2019s easy to focus on engaged customers, but don\u2019t forget to get in touch with those who haven\u2019t purchased your products or services in a while. They might have simply forgotten that you\u2019re around! You will be surprised how many lapsed accounts or customers engage again when reminding them you\u2019re there.<\/p>\n

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Offering an incentive to do business with you again or activate their accounts will make your business stand out from your competitors, who stop giving customers attention once they think they\u2019ve lost their business.<\/p>\n

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26%<\/b> Sales Growth | 40:1<\/b> ROI<\/p>\n\n\t\t\t<\/div>\n\n\n\n\t\t\t\t

\n\t\tCase Study<\/i>\n\t\t

\n\t\tStanley Black & Decker\t<\/h4>\n\t\t\t

\n\t\t\tStanley Black & Decker’s incentive program objective was sales growth. Find out how this was delivered a strong ROI and engaged customers.\t\t\t<\/p>\n\t\t<\/div>\n\t\t<\/div>\n\n<\/a>\t\t\t \t<\/div>\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n

4. Offer Surprise Rewards<\/h3>\n\n\n\n

Allow your program to be flexible so your business can do meaningful things for your customers once in a while to make them feel valued. Of all B2B reward ideas that work, this one can make a big difference; especially if your customers are being rewarded by other companies only when they spend a certain amount of money. They\u2019ll appreciate that you simply reward them for doing business with you. <\/p>\n\n\n\n

These are just a few strategies you can adopt to improve your sales incentive and business rewards program<\/a>, and subsequently customer engagement. Start implementing them and see how your incentive and rewards program improves.<\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Want to know more about the benefits of B2B customer engagement? You’ve come to the right place!<\/p>\n","protected":false},"author":11,"featured_media":1585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[14,24,107,108],"tags":[],"class_list":["post-1584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pain-point","category-b2b-loyalty-programs","category-b2b-incentive-programs","category-customer-retention"],"acf":[],"_links":{"self":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/posts\/1584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/comments?post=1584"}],"version-history":[{"count":0,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/posts\/1584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/media\/1585"}],"wp:attachment":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/media?parent=1584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/categories?post=1584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/tags?post=1584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}