{"id":2287,"date":"2025-10-01T10:54:26","date_gmt":"2025-10-01T00:54:26","guid":{"rendered":"https:\/\/212f.com\/nz\/share-of-wallet-guide\/"},"modified":"2025-12-11T18:18:34","modified_gmt":"2025-12-11T05:18:34","slug":"share-of-wallet-guide","status":"publish","type":"page","link":"https:\/\/212f.com\/nz\/loyalty-sales-incentive-guides\/share-of-wallet-guide\/","title":{"rendered":"Maximise Customer Share of Wallet with Loyalty and Incentive Programs"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Unlock Value from Existing Customers in Challenging Times<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>When economic pressures rise, your focus should shift from acquiring new customers to nurturing the value of existing ones. <\/p>\n\n\n\n<p>Maximising customer share of wallet can help retain and expand business without slashing prices. <\/p>\n\n\n\n<p>Our guide provides actionable insights on how B2B businesses can leverage loyalty and incentive programs to secure a larger share of their customers&#8217; spending, boosting both short-term revenue and long-term brand loyalty.<\/p>\n\n\n\n<p>Start building a more resilient and profitable customer base today with strategies that drive real results. The key to success lies in engaging your current customers in ways that increase their loyalty and spending.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button bubble-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\">Get in touch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div\n        class=\"single-card-block col-12 no-padding section-margin row\n    \">\n\n\n    \n    \n    \n\n\n    <a class=\"PDF-download col-12 no-padding row\" href=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2025\/10\/Share-of-Wallet-Guide.pdf\" target=\"_blank\">\n\n        <div class=\"col-12 no-padding image-wrapper\">\n\t\t\t\t\t\t\t<div class=\"pdf-image\"  style=\"background-image: url(https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2025\/10\/Share-of-Wallet.jpg)\"><\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"pdf-excerpt col-12\">\n                        <h3 class=\"col-12 no-padding\">B2B Share of Wallet Guide<\/h3>\n                        <p>Discover how B2B businesses can maximise customer share of wallet with loyalty and incentive programs.<\/p>\n\n\n<\/div>\n\n<div class=\"pdf-button col-12 row flex-end flex-middle\">\n<span>Download<\/span>\n<img decoding=\"async\" class=\"pdf-icon\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/PDF-download-Icon.svg\" alt=\"PDF Download Icon\">\n\n<\/div>\n    \n\t\n<\/a>\n\n \n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<section   class=\"two-column-block block-section alignfull col-12 row flip  light\"\n\t\t  style=\"background-image:url(https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/10\/red-waves.png);background-repeat: no-repeat;background-size: cover;background-position: top center;\" >\n\n\n\t<div class=\"row flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nSee How We\u2019ve Helped B2B Businesses Maximise Share of Wallet\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p>In tough economic times, capturing share of wallet becomes a crucial strategy for businesses looking to maintain growth and outpace competition. By designing loyalty and incentive programs that focus on increasing customer spend and reinforcing long-term brand loyalty, you can ensure your business remains top-of-mind when customers make purchasing decisions.<\/p>\n<p>Our case studies illustrate how businesses have successfully implemented these strategies, showcasing proven results and providing actionable ideas for your own programs. Learn how you can apply these insights to strengthen customer relationships and drive real, measurable growth.<\/p>\n<p>These examples highlight how a focus on share of wallet can not only stabilise your business during downturns but also create a competitive advantage. By prioritising customer loyalty and tailored rewards, you can set your business apart in an increasingly crowded marketplace.<\/p>\n<\/div>\n\n\n\n\n<div class=\"the-ctas row col-12 no-padding  flex-middle \">\n\n\n\t\t\t\t\t\t\t\t\t<a class=\"button button-default-color bubble-button\" href=\"\/case-studies\/\"\n\t\t\t\t\t>More Case Studies<\/a>\n\t\t\t\t\n\t\t<\/div>\n\n\n<\/div>\n\n\t\t<div class=\"right-side col-12 col-4-l no-padding\">\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<section  class=\"testimonial-block col-12 row dark-bubble light-grey section-margin\">\n\n\n\n\n\n            <div class=\"inner-block col-12 row flex-center no-padding\">\n\n                 <h2>Proven Results, Satisfied Customers<\/h2> \n\n\n\n\n\n\n\n\t\t\t<\/div>\n\n<div class=\"content-slider col-12\">\n\n<div class=\"row col-12 flex-center no-padding\">\n        <ul class=\"col-12 no-padding row flex-middle slider-slick testimonialslider\">\n                      \n\n<li class=\"inner-slide no-padding row\">\n  <div class=\"wrapper-div col-12 row flex-top no-padding\">\n          <div class=\"the-slide col-12  \">\n\n  \n      <img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/nulon-removebg-preview.png\" alt=\"\">\n\n    \n    <blockquote>\n      <p>Nulon are always looking at ways to engage with our customers and support your relationships in meaningful ways that create opportunities for mutual growth. We are extremely pleased with the results of Nulon Xccelerate Rewards. It\u2019s a program like no other in our space and I would highly recommend the 212F.<\/p>\n    <\/blockquote>\n    <h5>Tom Murray &#9679; <span>Channel Marketing Manager<\/span><\/h5>\n\n    <\/div>\n\n\n  <\/div>\n<\/li>\n\n\n\n                      \n\n<li class=\"inner-slide no-padding row\">\n  <div class=\"wrapper-div col-12 row flex-top no-padding\">\n          <div class=\"the-slide col-12  \">\n\n  \n      <img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/forty_winks-removebg-preview-1.png\" alt=\"\">\n\n    \n    <blockquote>\n      <p>212F are a proactive, supportive event partner who are responsive to the needs of our business. Our events are always delivered to an exceptionally high standard, and with 212F\u2019s industry experience and amazing support we couldn\u2019t ask for a better event partner in organisation of our annual National Conference.<\/p>\n    <\/blockquote>\n    <h5>Melanie Cornelius &#9679; <span>Executive Assistant<\/span><\/h5>\n\n    <\/div>\n\n\n  <\/div>\n<\/li>\n\n\n\n                      \n\n<li class=\"inner-slide no-padding row\">\n  <div class=\"wrapper-div col-12 row flex-top no-padding\">\n          <div class=\"the-slide col-12  \">\n\n  \n      <img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/rinnai-removebg-preview.png\" alt=\"\">\n\n    \n    <blockquote>\n      <p>212F has consistently delivered outstanding products and experiences over the many years and many program incarnations I have worked with them on. They deliver a top-tier experience all round &#8211; understanding the business objectives and tailoring the promotion\/experience to suit.<\/p>\n    <\/blockquote>\n    <h5>Fiona Harris &#9679; <span>Marketing & Product Manager<\/span><\/h5>\n\n    <\/div>\n\n\n  <\/div>\n<\/li>\n\n\n\n                      \n\n<li class=\"inner-slide no-padding row\">\n  <div class=\"wrapper-div col-12 row flex-top no-padding\">\n          <div class=\"the-slide col-12  \">\n\n  \n      <img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/HP_Blue_RGB_150_MD-e1728443674213.png\" alt=\"\">\n\n    \n    <blockquote>\n      <p>212F do an excellent job of managing our rewards program, talking to our partner community &#8211; great clear communication, along with an in-depth understanding of our business needs. The engagement, the support, the forward thinking, it\u2019s all been next level and hugely appreciated.<\/p>\n    <\/blockquote>\n    <h5>Kim Mckay &#9679; <span>HP New Zealand<\/span><\/h5>\n\n    <\/div>\n\n\n  <\/div>\n<\/li>\n\n\n\n                              <\/ul>\n      <\/div>\n\n<\/div>\n       \n\t\t\t\t\t\t\n\n\n\n    <\/section>\n\n\n\n\n\n\n\n\n\n\n\n\n<section  class=\"trusted-by-block block-section page-push col-12 flex-middle row dark\"\n\t\t>\n\n\t<div class=\"col-12 row flex-middle flex-center no-padding\">\n\n\t\t\t<div class=\"block-title-section row col-12 no-padding \">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"has-text-align-center\">\nWhere We Change Behaviour\n<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/Untitled-design-2024-11-21T095744.210-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/De-Loranzo.png\" alt=\"De Lorenzo\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/JA-Russell.png\" alt=\"JA Russell\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Ingram-Micro.png\" alt=\"Ingram Micro\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/HP.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/Carters-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/Untitled-design-2024-11-21T095857.761-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/Taubmans-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/samsung-2.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/panasonic-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/air-new-zealand-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/coca-cola-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\n\t\t\t\n\n\n\t\t<\/div>\n\n<\/section>\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section  class=\"faq-block block-section page-push  alignfull row col-12 no-padding dark\"\n\t\t>\n\n\n\t\t<div class=\"container container-xxl \">\n\n\t\t\t<div class=\"col-12 col-8-xxl row no-padding\">\n\t\t\t<div class=\"block-title-section row col-12 no-padding col-8-xxl\">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"\">\nFrequently Asked Questions for Share of Wallet\n<\/h2>\n\n<\/div>\n\n<\/div>\n\t\t\t\n\n\n <ul class=\"col-12 no-padding row flex-center\">\n\n\n            <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>What does share of wallet mean for a B2B business?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>Share of wallet is the percentage of a customer&#8217;s total spending within a specific category that goes to your business. Increasing your share of wallet is a direct path to sustainable growth by capturing more revenue from your existing, loyal customers.<\/p>\n\n             <\/div>\n            <\/li>\n\n            \n\n        \n            <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>How can my business effectively measure its share of wallet?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>A business can measure its share of wallet by analysing customer data to understand their purchasing potential and by conducting direct surveys. Combining this data with insights from your sales team helps create an accurate picture of customer spending.<\/p>\n\n             <\/div>\n            <\/li>\n\n            \n\n        \n            <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>What is the most effective strategy to increase share of wallet?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>The most effective strategy to increase share of wallet is implementing a B2B loyalty program that incentivises customers to consolidate their spending with your brand. These programs make customers feel valued, which directly encourages them to spend more with you instead of your competitors.<\/p>\n\n             <\/div>\n            <\/li>\n\n            \n\n        \n<div class=\"col-12 row no-padding hidefaq\">            <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>How does a B2B loyalty program help grow customer spending?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>A B2B loyalty program grows customer spending by offering valuable rewards that create switching barriers and build an emotional connection to your brand. This encourages customers to choose your business more often, which in turn increases their lifetime value.<\/p>\n\n             <\/div>\n            <\/li>\n\n            \n\n        \n            <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>Why is increasing share of wallet more profitable than acquiring new customers?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>Increasing share of wallet is more profitable because it focuses on growing revenue from your existing customers, which is five times cheaper than acquiring a new one. By deepening relationships with loyal customers, you create a reliable and cost-effective engine for business growth.<\/p>\n\n             <\/div>\n            <\/li>\n\n            <\/div>\n             <span class=\"read-more-faq button\">Show more<\/span>\n\n        \n<\/ul>\n<\/div>\n\n\n\t\t<\/div>\n\n\n\n<\/section>\n\n\n\n\n<section  class=\"form-block block-section page-push  alignfull  row col-12 no-padding  dark \">\n\n\n\t\t<div id=\"3_id\" class=\"  container container-xxl  \">\n\n\t\t\t<div class=\"col-12 col-8-l row no-padding\">\n\n\t\t\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_3' ><div id='gf_3' class='gform_anchor' tabindex='-1'><\/div>\n                        <div class='gform_heading'>\n                            <h2 class=\"gform_title\">Get in touch.<\/h2>\n                            <p class='gform_description'><b>Got questions about B2B incentive & loyalty programs, reward options or travel incentive & events ideas?<\/b>\r\n<br>\r\n<br>\r\nNo question is too big or too small. We\u2019d love to help you, whether that\u2019s a potential B2B loyalty program design or a delivery of an engaging reward option. Give us a call or fill out the form below and we&#8217;ll be in touch soon.<\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_3' id='gform_3'  action='\/nz\/wp-json\/wp\/v2\/pages\/2287#gf_3' data-formid='3' novalidate><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LeEv60dAAAAAEwTT8CwpRqkP2c6UjVKcyBxzG3K' data-tabindex='0'><input id=\"input_83f7f116910435febefd23b5b808575d\" class=\"gfield_recaptcha_response\" type=\"hidden\" name=\"input_83f7f116910435febefd23b5b808575d\" value=\"\"\/><\/div> \r\n <input type='hidden' class='gforms-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_3' class='gform_fields top_label 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