{"id":2280,"date":"2025-10-01T09:44:58","date_gmt":"2025-09-30T23:44:58","guid":{"rendered":"https:\/\/212f.com\/nz\/b2b-customer-loyalty-guide\/"},"modified":"2025-12-11T18:06:13","modified_gmt":"2025-12-11T05:06:13","slug":"b2b-customer-loyalty-guide","status":"publish","type":"page","link":"https:\/\/212f.com\/nz\/loyalty-sales-incentive-guides\/b2b-customer-loyalty-guide\/","title":{"rendered":"Building a World-Class B2B Customer Loyalty Program"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A practical guide for building B2B loyalty in ANZ markets.<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>At its core, <a href=\"\/b2b-solutions\/b2b-loyalty-programs\/\">customer loyalty<\/a> is about fostering strong, lasting relationships with your clients. This remains true in B2B markets, but there are obvious differences between B2B and B2C.<\/p>\n\n\n\n<p>In this guide, we provide an actionable framework tailored specifically for Australian and New Zealand businesses. Whether you&#8217;re aiming to improve customer retention, increase share-of-wallet, or drive new sales, our expert insights will help you build a program that aligns with your goals and keeps customers coming back.<\/p>\n\n\n\n<p>Discover how B2B loyalty programs can be adapted to your unique business needs.<\/p>\n\n\n\n<p>Learn the key components of successful B2B loyalty programs, from reward systems to data tracking, and start implementing a program that delivers real results.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button bubble-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\">Get in touch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div\n        class=\"single-card-block col-12 no-padding section-margin row\n    \">\n\n\n    \n    \n    \n\n\n    <a class=\"PDF-download col-12 no-padding row\" href=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2025\/10\/Building-a-World-Class-B2B-Customer-Loyalty-Program.pdf\" target=\"_blank\">\n\n        <div class=\"col-12 no-padding image-wrapper\">\n\t\t\t\t\t\t\t<div class=\"pdf-image\"  style=\"background-image: url(https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2025\/10\/B2B-Customer-Loyalty-Guide.jpg)\"><\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"pdf-excerpt col-12\">\n                        <h3 class=\"col-12 no-padding\">Building a World-Class B2B Customer Loyalty Program<\/h3>\n                        <p>Our practical guide designed  to help you develop an exceptional B2B customer loyalty program, laid out for ANZ markets.<\/p>\n\n\n<\/div>\n\n<div class=\"pdf-button col-12 row flex-end flex-middle\">\n<span>Download<\/span>\n<img decoding=\"async\" class=\"pdf-icon\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/PDF-download-Icon.svg\" alt=\"PDF Download Icon\">\n\n<\/div>\n    \n\t\n<\/a>\n\n \n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<section   class=\"two-column-block block-section alignfull col-12 row flip  light\"\n\t\t  style=\"background-image:url(https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/10\/red-waves.png);background-repeat: no-repeat;background-size: cover;background-position: top center;\" >\n\n\n\t<div class=\"row flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nSee How We\u2019ve Helped Businesses Like Yours\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p>Case studies provide real-world examples of how effective loyalty programs drive success, and we have no shortage of that!<\/p>\n<p>Explore how 212F has helped Australian and New Zealand brands across various industries implement B2B customer loyalty programs that deliver results. From improved customer retention to increased sales, these case studies showcase the practical application of our strategies.<\/p>\n<p>See how businesses like yours have benefited from tailored, high-impact loyalty programs. Our case studies highlight the measurable outcomes and key learnings from programs designed to meet unique business needs.<\/p>\n<\/div>\n\n\n\n\n<div class=\"the-ctas row col-12 no-padding  flex-middle \">\n\n\n\t\t\t\t\t\t\t\t\t<a class=\"button button-default-color bubble-button\" href=\"\/case-studies\/\"\n\t\t\t\t\t>More Case Studies<\/a>\n\t\t\t\t\n\t\t<\/div>\n\n\n<\/div>\n\n\t\t<div class=\"right-side col-12 col-4-l no-padding\">\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<section  class=\"testimonial-block col-12 row dark-bubble light-grey section-margin\">\n\n\n\n\n\n            <div class=\"inner-block col-12 row flex-center no-padding\">\n\n                 <h2>Proven Results, Satisfied Customers<\/h2> \n\n\n\n\n\n\n\n\t\t\t<\/div>\n\n<div class=\"content-slider col-12\">\n\n<div class=\"row col-12 flex-center no-padding\">\n        <ul class=\"col-12 no-padding row flex-middle slider-slick testimonialslider\">\n                      \n\n<li class=\"inner-slide no-padding row\">\n  <div class=\"wrapper-div col-12 row flex-top no-padding\">\n          <div class=\"the-slide col-12  \">\n\n  \n      <img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/nulon-removebg-preview.png\" alt=\"\">\n\n    \n    <blockquote>\n      <p>Nulon are always looking at ways to engage with our customers and support your relationships in meaningful ways that create opportunities for mutual growth. We are extremely pleased with the results of Nulon Xccelerate Rewards. It\u2019s a program like no other in our space and I would highly recommend the 212F.<\/p>\n    <\/blockquote>\n    <h5>Tom Murray &#9679; <span>Channel Marketing Manager<\/span><\/h5>\n\n    <\/div>\n\n\n  <\/div>\n<\/li>\n\n\n\n                      \n\n<li class=\"inner-slide no-padding row\">\n  <div class=\"wrapper-div col-12 row flex-top no-padding\">\n          <div class=\"the-slide col-12  \">\n\n  \n      <img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/forty_winks-removebg-preview-1.png\" alt=\"\">\n\n    \n    <blockquote>\n      <p>212F are a proactive, supportive event partner who are responsive to the needs of our business. Our events are always delivered to an exceptionally high standard, and with 212F\u2019s industry experience and amazing support we couldn\u2019t ask for a better event partner in organisation of our annual National Conference.<\/p>\n    <\/blockquote>\n    <h5>Melanie Cornelius &#9679; <span>Executive Assistant<\/span><\/h5>\n\n    <\/div>\n\n\n  <\/div>\n<\/li>\n\n\n\n                      \n\n<li class=\"inner-slide no-padding row\">\n  <div class=\"wrapper-div col-12 row flex-top no-padding\">\n          <div class=\"the-slide col-12  \">\n\n  \n      <img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/rinnai-removebg-preview.png\" alt=\"\">\n\n    \n    <blockquote>\n      <p>212F has consistently delivered outstanding products and experiences over the many years and many program incarnations I have worked with them on. They deliver a top-tier experience all round &#8211; understanding the business objectives and tailoring the promotion\/experience to suit.<\/p>\n    <\/blockquote>\n    <h5>Fiona Harris &#9679; <span>Marketing & Product Manager<\/span><\/h5>\n\n    <\/div>\n\n\n  <\/div>\n<\/li>\n\n\n\n                      \n\n<li class=\"inner-slide no-padding row\">\n  <div class=\"wrapper-div col-12 row flex-top no-padding\">\n          <div class=\"the-slide col-12  \">\n\n  \n      <img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/HP_Blue_RGB_150_MD-e1728443674213.png\" alt=\"\">\n\n    \n    <blockquote>\n      <p>212F do an excellent job of managing our rewards program, talking to our partner community &#8211; great clear communication, along with an in-depth understanding of our business needs. The engagement, the support, the forward thinking, it\u2019s all been next level and hugely appreciated.<\/p>\n    <\/blockquote>\n    <h5>Kim Mckay &#9679; <span>HP New Zealand<\/span><\/h5>\n\n    <\/div>\n\n\n  <\/div>\n<\/li>\n\n\n\n                              <\/ul>\n      <\/div>\n\n<\/div>\n       \n\t\t\t\t\t\t\n\n\n\n    <\/section>\n\n\n\n\n\n\n\n\n\n\n\n\n<section  class=\"trusted-by-block block-section page-push col-12 flex-middle row dark\"\n\t\t>\n\n\t<div class=\"col-12 row flex-middle flex-center no-padding\">\n\n\t\t\t<div class=\"block-title-section row col-12 no-padding \">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"has-text-align-center\">\nWhere We Change Behaviour\n<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/Untitled-design-2024-11-21T095744.210-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/De-Loranzo.png\" alt=\"De Lorenzo\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/JA-Russell.png\" alt=\"JA Russell\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Ingram-Micro.png\" alt=\"Ingram Micro\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/HP.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/Carters-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/Untitled-design-2024-11-21T095857.761-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/Taubmans-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/samsung-2.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/panasonic-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/air-new-zealand-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/coca-cola-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\n\t\t\t\n\n\n\t\t<\/div>\n\n<\/section>\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section  class=\"faq-block block-section page-push  alignfull row col-12 no-padding dark\"\n\t\t>\n\n\n\t\t<div class=\"container container-xxl \">\n\n\t\t\t<div class=\"col-12 col-8-xxl row no-padding\">\n\t\t\t<div class=\"block-title-section row col-12 no-padding col-8-xxl\">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"\">\nFrequently Asked Questions on B2B Customer Loyalty\n<\/h2>\n\n<\/div>\n\n<\/div>\n\t\t\t\n\n\n <ul class=\"col-12 no-padding row flex-center\">\n\n\n            <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>How does a B2B loyalty program differ from a B2C customer rewards plan?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>A B2B loyalty program is designed to build lasting business partnerships with complex, value-added rewards, unlike B2C programs that focus on simple, transactional rewards for individual shoppers. These tailored incentive programs drive long-term value and improve customer retention with your most important business partners.<\/p>\n\n             <\/div>\n            <\/li>\n\n            \n\n        \n            <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>How can a sales incentive program effectively drive business growth?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>A strategic sales incentive program motivates your entire sales channel to achieve specific business goals, directly boosting revenue and market share. By offering compelling B2B rewards, you foster a more engaged and loyal sales network that is committed to your brand&#8217;s success.<\/p>\n\n             <\/div>\n            <\/li>\n\n            \n\n        \n            <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>What results can be expected from implementing a B2B loyalty program?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>A managed B2B loyalty program can increase sales by an average of 44% and significantly boost customer retention. These programs create strong emotional investment, making business partners far more likely to choose your brand over a competitor.<\/p>\n\n             <\/div>\n            <\/li>\n\n            \n\n        \n<div class=\"col-12 row no-padding hidefaq\">            <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>What are the most effective rewards for a successful B2B incentive program?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>The most effective rewards for a B2B incentive program include tangible benefits like value-added services, tiered pricing, exclusive product access, and individual reward points. Providing these kinds of B2B rewards strengthens the business relationship and encourages long-term loyalty.<\/p>\n\n             <\/div>\n            <\/li>\n\n            \n\n        \n            <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>How do you measure the success of a B2B customer loyalty program?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>You can measure the success of a customer loyalty program by tracking key metrics such as customer lifetime value, retention rates, and overall sales growth from participants. Analysing these KPIs provides clear, data-driven insight into your program&#8217;s ROI and its direct impact on customer retention.<\/p>\n\n             <\/div>\n            <\/li>\n\n            <\/div>\n             <span class=\"read-more-faq button\">Show more<\/span>\n\n        \n<\/ul>\n<\/div>\n\n\n\t\t<\/div>\n\n\n\n<\/section>\n\n\n\n\n<section  class=\"form-block block-section page-push  alignfull  row col-12 no-padding  dark \">\n\n\n\t\t<div id=\"3_id\" class=\"  container container-xxl  \">\n\n\t\t\t<div class=\"col-12 col-8-l row no-padding\">\n\n\t\t\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_3' ><div id='gf_3' class='gform_anchor' tabindex='-1'><\/div>\n                        <div class='gform_heading'>\n                            <h2 class=\"gform_title\">Get in touch.<\/h2>\n                            <p class='gform_description'><b>Got questions about B2B incentive & loyalty programs, reward options or travel incentive & events ideas?<\/b>\r\n<br>\r\n<br>\r\nNo question is too big or too small. We\u2019d love to help you, whether that\u2019s a potential B2B loyalty program design or a delivery of an engaging reward option. Give us a call or fill out the form below and we&#8217;ll be in touch soon.<\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_3' id='gform_3'  action='\/nz\/wp-json\/wp\/v2\/pages\/2280#gf_3' data-formid='3' novalidate><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LeEv60dAAAAAEwTT8CwpRqkP2c6UjVKcyBxzG3K' data-tabindex='0'><input id=\"input_1512ed82c7533788fc510a25b54b1e0e\" class=\"gfield_recaptcha_response\" type=\"hidden\" name=\"input_1512ed82c7533788fc510a25b54b1e0e\" value=\"\"\/><\/div> \r\n <input type='hidden' class='gforms-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_3' class='gform_fields top_label 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