{"id":16,"count":18,"description":"Share of wallet determines how much a B2B customer can spend on required business goods and services. Customers can choose where and how much they spend with you or your competitors. You struggle if you're not getting a large enough share of their spending. So the question is, are your rewards program giving you the customer's wallet share you want or need? ","link":"https:\/\/212f.com\/nz\/insights\/category\/pain-point\/share-of-wallet\/","name":"Share of Wallet","slug":"share-of-wallet","taxonomy":"category","parent":14,"meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/categories\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/taxonomies\/category"}],"up":[{"embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/categories\/14"}],"wp:post_type":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/posts?categories=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}