{"id":890,"date":"2019-09-10T02:29:08","date_gmt":"2019-09-10T02:29:08","guid":{"rendered":"https:\/\/new212fprod.wpenginepowered.com\/nz\/case-studies\/3m\/"},"modified":"2024-11-25T13:26:43","modified_gmt":"2024-11-25T00:26:43","slug":"3m","status":"publish","type":"case-study","link":"https:\/\/212f.com\/nz\/case-studies\/3m\/","title":{"rendered":"3M Australia &#8211; Post It\u00ae and Scotch\u00ae Rewards &#8211; Race to Win"},"content":{"rendered":"\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">How do you compete in a wholesale market where your dealer network can access your brands at a cheaper price? It\u2019s like competing with yourself \u2013 it\u2019s a Race to Win!<\/h2>\n\n\n\n<p class=\"has-text-align-center\">In partnership with 212F, 3M has exponentially grown engagement and performance throughout its reseller channel whilst offering tangible value through relationships and experiences to dealers who now have stronger relations with the 3M brand, sales team and product set.<\/p>\n\n\n\n\n<section class=\"case-study-data-block no-padding col-12 row\">\n\n\n\n\n<div class=\"graphic-image col-12 no-padding row flex-center flex-middle\">\n\n\n<ul class=\"col-12 no-padding row flex-center\">\n        \n    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\"><span class=\"counter\" data-to=\"21\">21<\/span><\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>% Over Target<\/p>\n                    <\/div>\n                <\/li> \n\n                    \n                    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\">4:1<\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>ROI<\/p>\n                    <\/div>\n                <\/li> \n                           \n\n\n\n\n\n\n \n\n<\/div>\n\n<ul class=\"the-pain-points col-12 no-padding row flex-center flex-top\">\n\n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/reward-programs\/incentive-travel\/\" title=\"https:\/\/212f.com\/reward-programs\/incentive-travel\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-ff6d6529-59c6-46fe-8893-06c3f12530ac\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 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           <h6>Incentive Travel<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/reward-programs\/visa-prepaid-cards\/\" title=\"https:\/\/212f.com\/reward-programs\/visa-prepaid-cards\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-26c59a09-869b-4ae4-aac7-b87ce785f4a8\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-56f21009-66e0-4e09-baa9-e957d53e181d{fill:none;}.uuid-5c297ee1-0271-4585-85d7-8981c9aad202{fill:#d2232a;}.uuid-929bd4e5-1d8f-4244-a20f-2d452b0a2754{clip-path:url(#uuid-238f8180-e3b8-464e-8010-bfdaee288b0e);}<\/style><clipPath id=\"uuid-238f8180-e3b8-464e-8010-bfdaee288b0e\"><rect class=\"uuid-56f21009-66e0-4e09-baa9-e957d53e181d\" x=\"19.784\" y=\"31.002\" width=\"80.43201\" height=\"57.996\"\/><\/clipPath><\/defs><rect 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           <h6>Channel Sales<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n         <\/ul>\n    \n<\/section>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section  class=\"fifty-block col-12 no-padding section-margin row  alignfull\" style=\"background: url(https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/General5.jpg); background-position: center center; background-repeat: no-repeat; background-size: cover;\">\n\n\n    <div class=\"text-side col-12 col-6-l no-padding row flex-center dark-grey slant image-left \">\n\n        \n    <div class=\"text-wrapper\">\n<h2>The Problem<\/h2><p><strong>3M\u2019s Post It\u00ae and Scotch\u00ae brands have not only seen copycats in the market for many years; in Australia these winning brands also see cheaper grey products, known as parallel imports (a non-counterfeit product imported from another country without the permission of the intellectual property owner).<\/strong><\/p>\n<p>As parallel imports are non-counterfeit products, 3M dealers have access to the same products from pirate-like importers who offer low prices. 3M sales were consistently being undermined, with the ultimate result being 3M dealer network relationships souring due to them purchasing non 3M like for like products, eroding 3M volume and margin.<\/p>\n\n        <\/div>\n\n\n\n    <\/div>\n\n\n    <div class=\"image-side none flex-l col-6-l no-padding row image-left\">\n        \n    <img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/General5.jpg\" alt=\"b2b loyalty programs\">\n\n        <\/div>\n<\/section>\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<section   class=\"two-column-block block-section alignfull col-12 row   dark\"\n\t\t>\n\n\n\t<div class=\"row flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Solution\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p><strong>When 3M approached 212F, it was evident that companies selling parallel imports were merely competing in price. This was an opportunity for 3M to run an incentive that would add value and see dealer principals rewarded for purchasing through 3M Australia. Dealer engagement began to grow as they returned to buying from 3M approved wholesalers in Australia.<\/strong><\/p>\n<p>Due to the cyclical, unstable nature of grey product importation, these \u2018shadow\u2019 companies cannot always offer the same low price, their offer depends on availability and do not have the ability to sell products only offered in Australia. Although sophisticated, parallel imports rely on market price and overseas product buyers and merchants. Competitive advantages of 3M in combatting these grey imports were identified. 3M could offer marketing support, owns a wide range of products not offered outside Australia and can bundle products to add value and make price appear more attractive.<\/p>\n<\/div>\n\n\n\n\n<div class=\"the-ctas row col-12 no-padding  flex-middle \">\n\n\n\t\t\t\t\t\t\t\t\t<a class=\"button button-default-color \" href=\"#3mfooter\"\n\t\t\t\t\t>Contact us today<\/a>\n\t\t\t\t\n\t\t<\/div>\n\n\n<\/div>\n\n\t\t<div class=\"right-side col-12 col-4-l no-padding\">\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col-12 reward-multi rotate-hover\">\n\t\t\t\t\t<a class=\"col-12 row no-padding\" href=\"https:\/\/212f.com\/nz\/rewards\/corporate-incentive-travel\/\">\n\n\n\t\t\t\t\t<div class=\"col-12 no-padding image-wrapper\">\n\t\t\t\t\t\t\t<div class=\"reward-image\"  style=\"background-image: url(https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/10\/Travel19.jpg)\"><\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"reward-excerpt col-12 no-padding\">\n\n\t\t\t\t\t<h3 class='flex-middle row'>Incentive Travel<\/h3>\t\t\t\t\tCreating memorable incentive travel experiences for your customers &amp; partners.<\/div>\n\n\n\t\t\t\t   <\/a>\t\t\t <\/div>\n\t\t\t\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n\n<section\nclass=\"list-block block-section alignfull col-12 row light\"\nstyle=\"background-image: url(https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/10\/red-waves.png); background-repeat: no-repeat; background-size: cover; background-position: center center;\"\n>\n\n<div class=\"row container container-xxl flex-top\">\n<div class=\"row col-12 no-padding flex-top\">\n\n<div class=\"block-title-section row col-12 no-padding col-8-xxl\">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"\">\nThe Impact\n<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n\n<ol  class=\"the-columns col-12 no-padding row flex-center flex-top\">\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-3-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n         \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                                <p>Dealers could earn points on every Post It\u00ae and Scotch\u00ae product purchase from 3M or a 3M Accredited Wholesaler. Double points were offered for specific family products and at the end of each quarter points would be converted into dollars and paid via branded Visa prepaid gift cards.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-3-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n         \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                                <p>To grow sales and win back drifting dealers, the incentive program increased previous years&#8217; purchase targets. This pushed low-performing dealers to achieve this growth and adequately performing dealers were motivated to earn their spot. The top 16 Dealers earned VIP tickets to the Australian F1 Grand Prix.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-3-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n         \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                                <p>For the program to be fully self-funded and pay for the entire incentive rewards, and stay on track to achieve the target, only the highest performing dealers who had achieved their quarterly growth target could cash their points and take pole position.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-3-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n         \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                                <p>3M bundled products for quarterly promotions that offered double points to increase sales and motivated participating dealers to purchase in order to achieve targets. Bundling products meant better price perceptions and worked well to drive sales.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n\n<\/ol> <\/div>\n\n\n\n\n<\/div>\n\n<\/section>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\t<section   class=\"two-column-block block-section alignfull col-12 row dark \"\n\t\t>\n\n\t<div class=\"row  flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Outcome\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding  \"><p><strong>The Race To Win! Rewards Program saw unprecedented levels of excitement amongst all dealers in Australia and New Zealand. The incentive program demonstrated that purchasing grey imports was a short-term benefit and that it made more business sense purchasing from 3M Australia who was adding value to the trading relationship forged over the years. The rewards program brought dealer principals closer to the manufacturer, as well as obviously providing them with financial rewards.<\/strong><\/p>\n<p>An engaging brochure launched the incentive, asking dealers to register their interest in the program. Monthly digital communications and teasers were sent to the network, with more than a third of dealers regularly visiting the website, reading program emails and enquiring via phone about promotions and how they were tracking on their Race to Win journey.<\/p>\n<p>Most importantly, 3M exceeded their overall target set at the beginning of the program \u2013 a great example of winning back dealers, motivating its network, driving growth and protecting a threatened market share.<\/p>\n<p>As the program targeted a shift of grey market sales, an ROI wasn\u2019t determined at the start of the program. To the delight of all involved, when the program delivered a result of 4:1 return of investment it exceeded expectations, not just breaking even but returning the program budget $4 for every dollar invested in the program.<\/p>\n<p>Post It\u00ae and Scotch\u00ae sales managers hosted the trip to Melbourne to reward dealer personnel face to face and had the opportunity to further discuss where 3M can support their business.<\/p>\n<\/div>\n\n\n\n\n<\/div>\n   \n\n\t\t\n\n<div class=\"col-12 col-4-l select-image right-side flex-middle row\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/10\/212F-Case-Study-Long-Image-Block-2.png\" alt=\"3m case study incentive program\">\n\t\t\t\t\t\t <\/div>\n\n\t\t\t\n\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" id=\"3mfooter\" 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aria-required='true'   placeholder='Last Name'  \/>\n                                                    <label for='input_4_2_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/fieldset><div id=\"field_4_3\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_4_3'>Company Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_4_3' type='text' value='' class='large'    placeholder='Company Name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_4_20\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_4_20'>Job Title<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_20' id='input_4_20' type='text' value='' class='large'    placeholder='Job Title' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_4_5\" class=\"gfield gfield--type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_4_5'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_5' id='input_4_5' type='email' value='' class='large'   placeholder='Email' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_4_26\" class=\"gfield gfield--type-phone gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_4_26'>Mobile Number<\/label><div class='ginput_container ginput_container_phone'><input name='input_26' id='input_4_26' type='tel' value='' class='medium'  placeholder='Mobile Number'  aria-invalid=\"false\"   \/><\/div><\/div><fieldset id=\"field_4_22\" class=\"gfield gfield--type-address gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Address<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend>    \n                    <div class='ginput_complex ginput_container has_street has_city has_state has_zip ginput_container_address gform-grid-row' id='input_4_22' >\n                         <span class='ginput_full address_line_1 ginput_address_line_1 gform-grid-col' id='input_4_22_1_container' >\n                                        <input type='text' name='input_22.1' id='input_4_22_1' value=''   placeholder='Delivery Address' aria-required='true'    \/>\n                                        <label for='input_4_22_1' id='input_4_22_1_label' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Street Address<\/label>\n                                    <\/span><span class='ginput_left address_city ginput_address_city gform-grid-col' id='input_4_22_3_container' >\n                                    <input type='text' name='input_22.3' id='input_4_22_3' value=''   placeholder='Suburb' aria-required='true'    \/>\n                                    <label for='input_4_22_3' id='input_4_22_3_label' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>City<\/label>\n                                 <\/span><span class='ginput_right address_state ginput_address_state gform-grid-col' id='input_4_22_4_container' >\n                                        <input type='text' name='input_22.4' id='input_4_22_4' value=''     placeholder='State' aria-required='true'    \/>\n                                        <label for='input_4_22_4' id='input_4_22_4_label' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>State \/ Province \/ Region<\/label>\n                                      <\/span><span class='ginput_left address_zip ginput_address_zip gform-grid-col' id='input_4_22_5_container' >\n                                    <input type='text' name='input_22.5' id='input_4_22_5' value=''   placeholder='Postal Code' aria-required='true'    \/>\n                                    <label for='input_4_22_5' id='input_4_22_5_label' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>ZIP \/ Postal Code<\/label>\n                                <\/span><input type='hidden' class='gform_hidden' name='input_22.6' id='input_4_22_6' value='' \/>\n                    <div class='gf_clear gf_clear_complex'><\/div>\n                <\/div><\/fieldset><fieldset id=\"field_4_21\" class=\"gfield gfield--type-radio gfield--type-choice gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label' >Country<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_4_21'>\n\t\t\t<div class='gchoice gchoice_4_21_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_21' type='radio' value='296' checked='checked' id='choice_4_21_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_4_21_0' id='label_4_21_0' class='gform-field-label gform-field-label--type-inline'>Australia<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_4_21_1'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_21' type='radio' value='297'  id='choice_4_21_1' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_4_21_1' id='label_4_21_1' class='gform-field-label gform-field-label--type-inline'>New Zealand<\/label>\n\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_4_16\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_16' id='input_4_16' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='Subscribe and win' \/><\/div><\/div><div id=\"field_4_17\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_17' id='input_4_17' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='from website' \/><\/div><\/div><div id=\"field_4_23\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_23' id='input_4_23' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='Responded' \/><\/div><\/div><fieldset id=\"field_4_13\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Consent<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_4_13'><div class='gchoice gchoice_4_13_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_13.1' type='checkbox'  value='Agree to:'  id='choice_4_13_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_4_13_1' id='label_4_13_1' class='gform-field-label gform-field-label--type-inline'>Agree to:<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_4_27\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_27' id='input_4_27' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='560' \/><\/div><\/div><div id=\"field_4_29\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_29' id='input_4_29' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='447' \/><\/div><\/div><div id=\"field_4_30\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_30' id='input_4_30' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='212f lead | ' \/><\/div><\/div><div id=\"field_4_31\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_31' id='input_4_31' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='450' \/><\/div><\/div><div id=\"field_4_12\" class=\"gfield gfield--type-html gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >\n<p>*<a href=\"https:\/\/the212f.wpengine.com\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Privacy Statement<\/a>.<\/p>\n<\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <button class='button gform_button' id='gform_submit_button_4'><span>Subscribe<\/span><\/button> <input type='hidden' name='gform_ajax' value='form_id=4&amp;title=1&amp;description=1&amp;tabindex=0&amp;theme=gravity-theme&amp;styles=[]&amp;hash=efb614385de1c03497f9f5bf7bac468b' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_4' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_4' id='gform_theme_4' value='gravity-theme' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_4' id='gform_style_settings_4' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_4' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='4' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='USD' value='SE4+6uhRM6FMc4SOoSWMmb06CcVA6tllA+rKYAvwbaHroGBXM7T+\/tkbrQ0Qx73G861sNCrA7JbaTot9\/uViwlurAxJT4ZvKKELELPW2B9OXX1I=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_4' value='WyJbXSIsIjZhNWRkMzgxYTdmMjJlOGYwM2Y3ZDllOGNiNGZiZDI1Il0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_4' id='gform_target_page_number_4' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_4' id='gform_source_page_number_4' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <input type=\"hidden\" id=\"ct_checkjs_df6d2338b2b8fce1ec2f6dda0a630eb0\" name=\"ct_checkjs\" value=\"0\" \/><script >setTimeout(function(){var ct_input_name = \"ct_checkjs_df6d2338b2b8fce1ec2f6dda0a630eb0\";if (document.getElementById(ct_input_name) !== null) {var ct_input_value = document.getElementById(ct_input_name).value;document.getElementById(ct_input_name).value = document.getElementById(ct_input_name).value.replace(ct_input_value, '567311714');}}, 1000);<\/script><input\n                    class=\"apbct_special_field apbct_email_id__gravity_form\"\n                    name=\"apbct__email_id__gravity_form\"\n                    aria-label=\"apbct__label_id__gravity_form\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_4' id='gform_ajax_frame_4' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 4, 'https:\/\/212f.com\/nz\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_4').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_4');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_4').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_4').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_4').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_4').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_4').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_4').val();gformInitSpinner( 4, 'https:\/\/212f.com\/nz\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [4, current_page]);window['gf_submitting_4'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_4').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_4').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [4]);window['gf_submitting_4'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_4').text());}else{jQuery('#gform_4').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"4\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_4\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_4\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_4\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            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MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n <\/div>\n    <div class=\"col-12 col-6-l row article-loop flex-center flex-start-l\">  <h2 style=\"padding-left:30px;\">Related Insights<\/h2>  <div class=\"col-12 row article-tile\">\n        <a class=\"article-content col-12 no-padding row\" href=\"\n\t\t\t\t\thttps:\/\/212f.com\/nz\/insights\/incentive-reward-options\/\">\n          <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/Long-image-Incremental-sizing-46.png)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> A Trifecta of Incentive Reward Options <\/h5>\n              <div class=\"col-12 blog-content\"> Incentive Reward options will drive true loyalty to your brand. Whatever your need, 212F has the trifecta covered. <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <div class=\"col-12 row article-tile\">\n        <a class=\"article-content col-12 no-padding row\" href=\"\n\t\t\t\t\thttps:\/\/212f.com\/nz\/insights\/incentive-and-reward-programs\/\">\n          <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/Copy-of-Long-image-Incremental-sizing-4.png)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> Engaging Business Customers Through Incentive&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> If you work in B2B, you will understand that engaging with partners and business customers requires a completely different approach to B2C. <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <div class=\"col-12 row article-tile\">\n        <a class=\"article-content col-12 no-padding row\" href=\"\n\t\t\t\t\thttps:\/\/212f.com\/nz\/insights\/incentive-travel-for-incentive-program\/\">\n          <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/Long-image-Incremental-sizing-3.png)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> Incentive Travel to Boost Your Incentive Program <\/h5>\n              <div class=\"col-12 blog-content\"> Incentive travel has long been considered the ultimate reward, and aspirational five-star trips influence how incentive programs are designed.  <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <\/div>   <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>How do you compete in a wholesale market where your dealer network can access your brands at a cheaper price? It\u2019s like competing with yourself \u2013 it\u2019s a Race To Win!<\/p>\n","protected":false},"author":5,"featured_media":1222,"template":"","meta":{"_acf_changed":true,"footnotes":""},"casestudy_cat":[],"class_list":["post-890","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/case-study\/890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/types\/case-study"}],"author":[{"embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":0,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/case-study\/890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/media\/1222"}],"wp:attachment":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/media?parent=890"}],"wp:term":[{"taxonomy":"casestudy_cat","embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/casestudy_cat?post=890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}